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The Oscars Record-Setting Ad Prices Show Companies Value Large, Vocal Audiences

February 19, 2013 |

The Oscars will air on ABC this Sunday, Feb. 24, and all of the ad spots are already sold out. In fact, most of the ads for the telecast were sold before Christmas. Read More

1,226 total views, 1 views today

Mobile Commerce Boom Emphasizes Importance of Mobile Marketing

February 14, 2013 |

According to a recent Business Insider Intelligence report, 29 percent of mobile users have used their smartphone to make a purchase. Read More

1,943 total views, no views today

Google AdWords: Enhanced Campaigns for an Enhanced World

February 7, 2013 |

They say necessity is the mother of invention and in the case of the multi-screen world we live in today, the same rule applies to the AdWords Enhanced Campaigns upgrade Read More

2,461 total views, 2 views today

Oreo Super Bowl Ads Show Great Use of Social Media

February 5, 2013 |

Oreo debuted its new advertising campaign with a Super Bowl ad on Sunday that ended with a call to action using the fastest-growing social media platform. Read More

1,564 total views, no views today

Throwback Thursday: Chrysler’s Inspiring Super Bowl Ads

January 31, 2013 |

“Throwback Thursday” (#TBT) is Tier10lab’s look back at some of our favorite automotive advertising campaigns. #TBT runs the last Thursday of each month. Read More

1,916 total views, 2 views today

Tier10 Case Study: NY Acura Dealers Association

January 10, 2013 |

Tier10 Case Studies: Get a deeper look into the challenges presented to Tier10, the solutions employed, and the results of these campaigns. Read More

2,120 total views, 1 views today

Throwback Thursday: A Look Back at Nissan’s 1996 $200 Million Ad Campaign

November 29, 2012 |

“Throwback Thursday” (#TBT) is Tier10lab’s look back at some of our favorite automotive advertising campaigns. Read More

5,439 total views, no views today

Tier10’s Black Friday Strategy for Automotive Clients Focuses on Service

November 20, 2012 |

With most automotive dealerships focusing only on new car sales specials this Black Friday, Tier10’s strategy takes a different approach as it shifts its clients’ main Black Friday focus to service marketing Read More

1,817 total views, 2 views today