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A Look at the Advertising Campaigns from the 2013 Academy Awards

February 25, 2013 |

The 85th Annual Academy Awards aired last night to an estimated 37 million viewers, and while the spotlight mainly fell on the many talented performers, directors and crew members, there were a few TV ads that Read More

2,434 total views, 1 views today

Marketing Techniques that Play on Human Nature

February 22, 2013 |

It’s no secret that when it comes to technology, most people want to be the first to have it – whether the product is a device or an app. Read More

2,220 total views, 2 views today

The Oscars Record-Setting Ad Prices Show Companies Value Large, Vocal Audiences

February 19, 2013 |

The Oscars will air on ABC this Sunday, Feb. 24, and all of the ad spots are already sold out. In fact, most of the ads for the telecast were sold before Christmas. Read More

1,361 total views, 1 views today

Mobile Commerce Boom Emphasizes Importance of Mobile Marketing

February 14, 2013 |

According to a recent Business Insider Intelligence report, 29 percent of mobile users have used their smartphone to make a purchase. Read More

2,083 total views, no views today

Google AdWords: Enhanced Campaigns for an Enhanced World

February 7, 2013 |

They say necessity is the mother of invention and in the case of the multi-screen world we live in today, the same rule applies to the AdWords Enhanced Campaigns upgrade Read More

2,587 total views, 1 views today

Oreo Super Bowl Ads Show Great Use of Social Media

February 5, 2013 |

Oreo debuted its new advertising campaign with a Super Bowl ad on Sunday that ended with a call to action using the fastest-growing social media platform. Read More

1,682 total views, no views today

Throwback Thursday: Chrysler’s Inspiring Super Bowl Ads

January 31, 2013 |

“Throwback Thursday” (#TBT) is Tier10lab’s look back at some of our favorite automotive advertising campaigns. #TBT runs the last Thursday of each month. Read More

2,073 total views, no views today

Tier10 Case Study: NY Acura Dealers Association

January 10, 2013 |

Tier10 Case Studies: Get a deeper look into the challenges presented to Tier10, the solutions employed, and the results of these campaigns. Read More

2,238 total views, 3 views today