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Advertising

Throwback Thursday: A Look Back at Nissan’s 1996 $200 Million Ad Campaign

November 29, 2012 |

“Throwback Thursday” (#TBT) is Tier10lab’s look back at some of our favorite automotive advertising campaigns. Read More

5,784 total views, 2 views today

Tier10’s Black Friday Strategy for Automotive Clients Focuses on Service

November 20, 2012 |

With most automotive dealerships focusing only on new car sales specials this Black Friday, Tier10’s strategy takes a different approach as it shifts its clients’ main Black Friday focus to service marketing Read More

1,947 total views, 2 views today

Honda Amps Up Marketing Efforts For 2013 Accord With Giveaway Event

October 5, 2012 |

To hype up the launch of the all-new redesigned 2013 Honda Accord, Honda will take its efforts to the busy streets of New York City. Read More

1,758 total views, 2 views today

A (Half) Day in New York With the All-New Honda Accord

October 2, 2012 |

Photographer Douglas Sonders and Creative Director Scott Rodgers plan a photo shoot in New York from over 230 miles away and execute it in little time, using unconventional methods. Read More

3,657 total views, 1 views today

Automotive Display Advertising: Driving Cost Efficiencies in Search

July 24, 2012 | | 2 Comments

Utilizing a multi-faceted digital approach is key to running an efficient digital advertising strategy. We all know this to be true, but to what extent can we attribute the efficiency gains of running both Search Advertising and Display Advertising simultaneously? Read More

4,325 total views, 3 views today

Experience Marketing: Linking Online & Offline Brand Activism

July 23, 2012 |

Online success has become dependent on offline viability. Unless your brand is creating memorable experiences, both large and small, your online strategy will not be reaching its full potential. Read More

2,590 total views, no views today

The Life of an Automotive Print Ad

July 12, 2012 | | One Comment

With graphic design experience spanning almost 15 years, a Tier10 designer muses on the lifespan of an automotive print ad. Read More

2,744 total views, 2 views today

Tier10 VP & Partner Scott Fletcher on Marketing the Modern Auto Dealership

December 19, 2011 |

We sat down with Tier10’s Partner & VP of Account Services, Scott Fletcher, to provide some insight into marketing the modern auto dealership Read More

2,312 total views, 1 views today