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Oreo Super Bowl Ads Show Great Use of Social Media

February 5, 2013 |

Oreo debuted its new advertising campaign with a Super Bowl ad on Sunday that ended with a call to action using the fastest-growing social media platform. Read More

1,973 total views, no views today

Throwback Thursday: Chrysler’s Inspiring Super Bowl Ads

January 31, 2013 |

“Throwback Thursday” (#TBT) is Tier10lab’s look back at some of our favorite automotive advertising campaigns. #TBT runs the last Thursday of each month. Read More

2,354 total views, no views today

Tier10 Case Study: NY Acura Dealers Association

January 10, 2013 |

Tier10 Case Studies: Get a deeper look into the challenges presented to Tier10, the solutions employed, and the results of these campaigns. Read More

2,524 total views, 1 views today

Throwback Thursday: A Look Back at Nissan’s 1996 $200 Million Ad Campaign

November 29, 2012 |

“Throwback Thursday” (#TBT) is Tier10lab’s look back at some of our favorite automotive advertising campaigns. Read More

6,568 total views, no views today

Tier10’s Black Friday Strategy for Automotive Clients Focuses on Service

November 20, 2012 |

With most automotive dealerships focusing only on new car sales specials this Black Friday, Tier10’s strategy takes a different approach as it shifts its clients’ main Black Friday focus to service marketing Read More

2,256 total views, no views today

Honda Amps Up Marketing Efforts For 2013 Accord With Giveaway Event

October 5, 2012 |

To hype up the launch of the all-new redesigned 2013 Honda Accord, Honda will take its efforts to the busy streets of New York City. Read More

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A (Half) Day in New York With the All-New Honda Accord

October 2, 2012 |

Photographer Douglas Sonders and Creative Director Scott Rodgers plan a photo shoot in New York from over 230 miles away and execute it in little time, using unconventional methods. Read More

4,049 total views, no views today

Automotive Display Advertising: Driving Cost Efficiencies in Search

July 24, 2012 | | 2 Comments

Utilizing a multi-faceted digital approach is key to running an efficient digital advertising strategy. We all know this to be true, but to what extent can we attribute the efficiency gains of running both Search Advertising and Display Advertising simultaneously? Read More

4,663 total views, no views today