This year’s Google Marketing Live Keynote brought quite a few changes that leaders in the automotive industry should pay attention to. On July 10th, leaders, such as Senior Vice President of Google Ads Sridhar Ramaswamy, Group Product Manager of Video Ads Nicky Rettke and Product Management Director of Google Ads Anthony Chavez, took to the stage to share all the updates surrounding Google Marketing and Google Ads. While there were quite a number of changes discussed at the keynote, a few stand out that can impact how automotive industry marketers and advertisers can reach the audiences they target and produce better results. Here are the top highlights and updates from this year’s keynote you should know:
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As a data-driven ad agency, we understand that knowing information about your audience is essential to keeping them happy. In the modern world, we do this via data collection through our in-house team. You can garner this information through a variety of means, but as with most things in life, not all data is created equally. First-party data is information that you collect in-house, but third-party data is assembled by other companies. While both can benefit your business, there’s an undeniable advantage to keeping your data in-house.
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Behind us are the days when traditional TV providers decided what we watched and when. The ball is officially in the viewer’s court. Still, the steady rise of the TV streaming movement prompts the question, how exactly is streaming affecting advertising?
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Consumers have never been particularly fond of advertising that they feel is intrusive. This explains why many have downloaded ad blockers in an attempt to avoid marketing altogether. Unfortunately, the anti-advertising trend escalated in 2018 when major data breaches became public news. As many entrepreneurs already know, the best marketing comes from data analytics. Between consumers’ annoyance with advertisements and fear of data breaches, businesses have had to respond aggressively in their marketing.
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Tier10 was named a winner in the Hermes Creative Awards 2018 for its outstanding video creative. The full-service advertising agency received five awards for its “2017 Agency Reel,” and for TV ads produced under the “Life Is Better” campaign for the Northwest and Northern Ohio Honda Dealers.
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Technological advances in artificial intelligence (AI) are driving the rapid rise of voice marketing in retail. This latest trend in marketing and advertising will surely affect brands and their strategy to maintain a competitive advantage.
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Anyone who was around to see the rise and fall of Myspace understands that social media is constantly evolving. While consumers don’t have to worry much about this, business owners and marketers must consistently be on their toes when it comes to social media trends. It’s important to note that not all of these trends are good ones, but if you can take advantage of positive changes while mitigating negative ones, you’ll be poised to outperform your competition in the social space.
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Is your business unsure about influencer marketing campaign strategies and their effectiveness? Do you have a campaign but don’t know if you’re measuring ROI correctly? Influencer marketing is an effective campaign method that uses real people to represent brands. Here’s how influencer marketing worked for Tier10’s dealer associations.
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