Advertising | Tier10lab - Page 3
Image Image Image Image Image Image Image Image Image Image
Scroll to top

Top

Advertising

Data Comes First (Party): Why You Should Keep Your Data In-House

July 12, 2018 |

As a data-driven ad agency, we understand that knowing information about your audience is essential to keeping them happy. In the modern world, we do this via data collection through our in-house team. You can garner this information through a variety of means, but as with most things in life, not all data is created equally. First-party data is information that you collect in-house, but third-party data is assembled by other companies. While both can benefit your business, there’s an undeniable advantage to keeping your data in-house.

Read More

1,560 total views, no views today

The True Impact of the TV Streaming Movement

July 5, 2018 |

Behind us are the days when traditional TV providers decided what we watched and when. The ball is officially in the viewer’s court. Still, the steady rise of the TV streaming movement prompts the question, how exactly is streaming affecting advertising? Read More

1,713 total views, 1 views today

How to Fight the Anti-Advertising Trend of 2018

May 31, 2018 |

Consumers have never been particularly fond of advertising that they feel is intrusive. This explains why many have downloaded ad blockers in an attempt to avoid marketing altogether. Unfortunately, the anti-advertising trend escalated in 2018 when major data breaches became public news. As many entrepreneurs already know, the best marketing comes from data analytics. Between consumers’ annoyance with advertisements and fear of data breaches, businesses have had to respond aggressively in their marketing. Read More

1,818 total views, no views today

Tier10 Wins 5 Hermes Creative Awards

May 21, 2018 |

Tier10 was named a winner in the Hermes Creative Awards 2018 for its outstanding video creative. The full-service advertising agency received five awards for its “2017 Agency Reel,” and for TV ads produced under the “Life Is Better” campaign for the Northwest and Northern Ohio Honda Dealers.
Read More

1,650 total views, 1 views today

Voice Marketing: Effect on Brands and Advertising

May 17, 2018 |

Technological advances in artificial intelligence (AI) are driving the rapid rise of voice marketing in retail. This latest trend in marketing and advertising will surely affect brands and their strategy to maintain a competitive advantage.
Read More

1,951 total views, 2 views today

5 Trends that Will Affect Social Media in the Coming Months

May 11, 2018 |

Anyone who was around to see the rise and fall of Myspace understands that social media is constantly evolving. While consumers don’t have to worry much about this, business owners and marketers must consistently be on their toes when it comes to social media trends. It’s important to note that not all of these trends are good ones, but if you can take advantage of positive changes while mitigating negative ones, you’ll be poised to outperform your competition in the social space.
Read More

1,907 total views, no views today

Influencer Marketing to Increase ROI

May 3, 2018 |

Is your business unsure about influencer marketing campaign strategies and their effectiveness? Do you have a campaign but don’t know if you’re measuring ROI correctly? Influencer marketing is an effective campaign method that uses real people to represent brands. Here’s how influencer marketing worked for Tier10’s dealer associations.

Read More

1,993 total views, no views today

Turn Mobile Car Shoppers Into Buyers

April 26, 2018 |

With a growing dependence on technology, car shoppers are using their smartphones, tablets and computers to find their next vehicle. According to AutoTrader:

“In 2015, the average time consumers spent researching on digital channels was 12.5 hours. They visit approximately 9 sites, with the largest percentage being third-party sites. The internet is by far the #1 source for both new car and used car buyers with 75% of new car buyers using the internet, and 77% of used car buyers using the internet.”

The problem then becomes how to better convert them. How do you turn mobile car shoppers into buyers? Read More

1,968 total views, no views today