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How Data is Humanizing Marketing

December 15, 2016 |

Data takes on many forms. Sometimes, data can look like a synthetic life form on the USS Enterprise. Other times, like a gadget-wielding little boy in the Goonies. But more often than not, we envision data as long strings of integers that stretch out to infinity and come accompanied with the dial-up Internet noise. While data is integrated into nearly every facet of our lives, there still remains a disconnect between the numbers and how they’re presented. I mean, all a baseball pitcher really has to do is stand on a hill and throw to another player, but their stat sheets make it look like they’re coding the next Apollo mission at the same time. This is precisely why I take notice when a company is able to blend data and marketing so effortlessly, or at least make it seem that way. Here are some examples that showcase the versatility of data presentation when it comes to company branding. Read More

2,147 total views, 4 views today

Tier10 Wins Five Davey Awards

December 5, 2016 |

Tier10 was named a winner in the 2016 Davey Awards, receiving five silver awards for its video creative. Out of nearly 4,000 entries submitted from the best small agencies, firms, and companies worldwide, Tier10’s award-winning creative was judged and merited to uphold a standard of excellence. Read More

Is VR the Driving Force Behind Automotive Advertising?

November 14, 2016 |

Automotive companies have been pushing the inclusion of VR into their sales strategies for the past year, and show no signs of slowing down. The reason? Those dang young people again. So, what are we to make from all of this? Does it mean that the car buying experience of today is no more?

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2,189 total views, 5 views today

Mobile Window Shopping: Browse to Buy Experience Coming to Instagram

November 12, 2016 |

This week, twenty lucky retailers are trying out the new Instagram shopping feature. This high-profile round of beta-testing means it could be in your hands soon if you are a business with a prominent presence on the social sharing app.
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2,680 total views, 4 views today

Snapchat for Business: Just Say No

October 27, 2016 |

Just like every social media platform that has risen to notoriety, Snapchat’s popularity had inspired a slew of articles championing the app as the new Manifest Destiny of digital marketers.

How about no?
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2,297 total views, 4 views today

The Rise of Radio Streaming

September 7, 2016 |

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True or false: radio is a dying medium.

False. Radio isn’t dying — it’s changing. From traditional AM/FM to online streaming stations.
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2,092 total views, 4 views today

5 Tips For Writing Kickass Copy: Create Copy That’s Built to Perform For TV

August 15, 2016 |

Image is everything. Agencies go to great lengths for clients to make a good first impression with aesthetic print ads, flashy brochures, and cinematic spots that might make Warner Bros. do a double take. And it’s true, the visual components of any piece is key.

But what about copy? Is it just as important for something to sound as good as it looks?
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2,039 total views, 4 views today

Banned from #TheBigEvent? Here’s What You Can Say About the Olympics

August 2, 2016 |

If you’re not Visa, Coca-Cola, McDonald’s, or any company that paid over $100 million for an official Olympic sponsorship, then you’re going to have a tough time talking about this year’s Olympics on social media.
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2,199 total views, 4 views today