Advertising is a fickle industry. Sometimes, ads are viewed as works of art unto themselves, and cause us to laugh, cry, and experience every emotion in between. Other times, we download third party software with the explicit intent of never seeing an ad again. Some ads utilize data to inform, entertain, or even aid us, while others embody an almost stalker-like presence through their targeting. All ads, however, share one common trait: they are a mirror of our inner desires.
If an advertisement is supposed to play to a person’s base desires, doesn’t it make sense that those same ads speak to the current state of our society? This raises another question: what do we desire?
When you watch a well done, thoughtfully crafted advertisement, you’re investing your time in more than a product. You’re investing in a narrative. As 2016 has mercifully wound to a close, we take a look back on the narratives that resonated the most with our society from the past year. These selections appeared in multiple “Top X” lists throughout the year, and begin to paint the picture of how we perceive ourselves and those around us.
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Data takes on many forms. Sometimes, data can look like a synthetic life form on the USS Enterprise. Other times, like a gadget-wielding little boy in the Goonies. But more often than not, we envision data as long strings of integers that stretch out to infinity and come accompanied with the dial-up Internet noise. While data is integrated into nearly every facet of our lives, there still remains a disconnect between the numbers and how they’re presented. I mean, all a baseball pitcher really has to do is stand on a hill and throw to another player, but their stat sheets make it look like they’re coding the next Apollo mission at the same time. This is precisely why I take notice when a company is able to blend data and marketing so effortlessly, or at least make it seem that way. Here are some examples that showcase the versatility of data presentation when it comes to company branding.
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Tier10 was named a winner in the 2016 Davey Awards, receiving five silver awards for its video creative. Out of nearly 4,000 entries submitted from the best small agencies, firms, and companies worldwide, Tier10’s award-winning creative was judged and merited to uphold a standard of excellence.
Automotive companies have been pushing the inclusion of VR into their sales strategies for the past year, and show no signs of slowing down. The reason? Those dang young people again. So, what are we to make from all of this? Does it mean that the car buying experience of today is no more?
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Just like every social media platform that has risen to notoriety, Snapchat’s popularity had inspired a slew of articles championing the app as the new Manifest Destiny of digital marketers.
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Image is everything. Agencies go to great lengths for clients to make a good first impression with aesthetic print ads, flashy brochures, and cinematic spots that might make Warner Bros. do a double take. And it’s true, the visual components of any piece is key.
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If you’re not Visa, Coca-Cola, McDonald’s, or any company that paid over $100 million for an official Olympic sponsorship, then you’re going to have a tough time talking about this year’s Olympics on social media.
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