Previewing 2018 NYIAS: Driven to Perfection

With less than a week to go, the countdown is on for the wide selection of vehicles set to debut at this year’s New York International Auto Show (NYIAS). This year’s event is set to take place from March 30 to April 8, with previews scheduled to start on March 28 at Jacob Javits Center, and the show plans to offer up tons of futuristic concepts, luxury looks and convenient features that car connoisseurs will be dying to get a glimpse of. This year’s show will have plenty of brands worth seeing. But updates to existing Acura and Honda vehicles are offering much to aspire to. Here are some must-see cars and trucks worth looking for at this year’s event.
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Traditional Automotive Advertising Trends That Still Deliver Buyers

The dominance of digital advertising has been overstated, particularly in the automotive industry. Powerhouse companies like Toyota and Fiat Chrysler continue to spend big bucks on television ads and other mediums because they produce results. The auto industry does lead in the use of digital advertising, but it invests more in other, more traditional modes. Those types of advertising still produce results, delivering a healthy return on the advertiser’s investment. The industry needs to blend the old ways with the new.

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2019 RDX Reveal Set for 2018 NYIAS

Following the successful debut of the all-new 2019 RDX Acura prototype at the 2018 North American International Auto Show, Acura announced the model’s official reveal, in production form, for later this month.

The 2019 RDX represents a bold direction for Acura, fully embodying the impactful introduction of the Acura Precision Concept in 2016.

The reveal will live stream on March 28 at 12:15 p.m. ET on Facebook. Read More

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Driving the Future: Introducing the 2019 Acura RDX

The 2018 North American International Auto Show (NAIAS) features the world’s top automakers with their futures on display, and after Acura’s debut of their 2019 RDX Prototype, the future looks brighter than ever. Read More

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2018 Honda Accord Secures 2018 North American Car of the Year Award

Honda has announced that for the third consecutive year, they’ll be taking home a prestigious North American “of the Year” award via their new 10th generation Accord. Read More

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Redesigned, Redefined: 2018 RLX to Debut at Monterey Automotive Week

In a restyle being referred to as “transformational,” the 2018 RLX is set to debut during the prestigious Monterey Automotive Week, August 15-19 on the Monterey Peninsula. The overall goal of the redesign, according to Acura Vice President and General Manager Jon Ikeda, was “creating road presence and styling that better reflect underlying performance capabilities of the vehicle,” and as Acura’s best-performing sedan to date, the 2018 RLX spares no expense when it comes to delivering power, luxury, and performance unlike any of its contemporaries.
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2018 Accord Set to Maintain Market Dominance through Redefined Look and Feel

Originally teased this past June, Honda has officially debuted their tenth generation Accord live from Detroit via YouTube livestream. Featuring a bold new redesign and a host of new tech, the 2018 Accord promises a mid-sized sedan experience unlike anything else currently on the market.
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2018 Accord Teased, Full Reveal to Come July 14

When you’re a 31-time recipient of Car and Driver’s 10Best award, it’s hard not to draw attention, and even though the all new 2018 Accord was only just teased, it was enough to get the automotive industry humming with excitement.
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