Automotive

How Blockchain Is Changing the Automotive Industry

June 7, 2018 | Tier10

Even though blockchain has been a technology utilized in the financial sector for several years, automotive companies are only now discovering the advantages it offers. With the auto industry entering a new age of digitization, blockchain has the ability to revolutionize the automotive industry.
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The third-generation Acura RDX Prototype will make its world debut at the 2018 North American International Auto Show (NAIAS) on January 15 at 11:05 a.m. EST. Representing the most extensive Acura redesign in more than a decade, the new RDX is the first in a new generation of Acura products inspired by Precision Crafted Performance and signals the beginning of a new era for the luxury automaker.

Previewing 2018 NYIAS: Driven to Perfection

March 26, 2018 | Tier10

With less than a week to go, the countdown is on for the wide selection of vehicles set to debut at this year’s New York International Auto Show (NYIAS). This year’s event is set to take place from March 30 to April 8, with previews scheduled to start on March 28 at Jacob Javits Center, and the show plans to offer up tons of futuristic concepts, luxury looks and convenient features that car connoisseurs will be dying to get a glimpse of. This year’s show will have plenty of brands worth seeing. But updates to existing Acura and Honda vehicles are offering much to aspire to. Here are some must-see cars and trucks worth looking for at this year’s event.
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Traditional Automotive Advertising Trends That Still Deliver Buyers

March 22, 2018 | Tier10

The dominance of digital advertising has been overstated, particularly in the automotive industry. Powerhouse companies like Toyota and Fiat Chrysler continue to spend big bucks on television ads and other mediums because they produce results. The auto industry does lead in the use of digital advertising, but it invests more in other, more traditional modes. Those types of advertising still produce results, delivering a healthy return on the advertiser’s investment. The industry needs to blend the old ways with the new.

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2019 RDX Reveal Set for 2018 NYIAS

March 15, 2018 | Tier10

Following the successful debut of the all-new 2019 RDX Acura prototype at the 2018 North American International Auto Show, Acura announced the model’s official reveal, in production form, for later this month.

The 2019 RDX represents a bold direction for Acura, fully embodying the impactful introduction of the Acura Precision Concept in 2016.

The reveal will live stream on March 28 at 12:15 p.m. ET on Facebook. Read More

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Making its global debut at the North American International Auto Show January 15, the 2019 RDX Prototype is the first in a new generation of Acura models developed fully from the Precision Crafted Performance concept. Source: Acura

Driving the Future: Introducing the 2019 Acura RDX

January 16, 2018 | Nathan Whipple

The 2018 North American International Auto Show (NAIAS) features the world’s top automakers with their futures on display, and after Acura’s debut of their 2019 RDX Prototype, the future looks brighter than ever. Read More

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Henio Arcangeli, Senior Vice President of the Automobile Division of American Honda Motor Co., accepts the award for 2018 North American Car of the Year at the 2018 North American International Auto Show on 1/15/18. Source: Honda

2018 Honda Accord Secures 2018 North American Car of the Year Award

January 15, 2018 | Nathan Whipple

Honda has announced that for the third consecutive year, they’ll be taking home a prestigious North American “of the Year” award via their new 10th generation Accord. Read More

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2018 Acura RLX Sport Hybrid in Brilliant Red Metallic. Source: Acura

Redesigned, Redefined: 2018 RLX to Debut at Monterey Automotive Week

August 11, 2017 | Nathan Whipple

In a restyle being referred to as “transformational,” the 2018 RLX is set to debut during the prestigious Monterey Automotive Week, August 15-19 on the Monterey Peninsula. The overall goal of the redesign, according to Acura Vice President and General Manager Jon Ikeda, was “creating road presence and styling that better reflect underlying performance capabilities of the vehicle,” and as Acura’s best-performing sedan to date, the 2018 RLX spares no expense when it comes to delivering power, luxury, and performance unlike any of its contemporaries.
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2018 Honda Accord World Debut - Remarks by Jeff Conrad,
Senior Vice President, Automobile Division, American Honda Motor Co., Inc. Source: Honda

2018 Accord Set to Maintain Market Dominance through Redefined Look and Feel

July 14, 2017 | Nathan Whipple

Originally teased this past June, Honda has officially debuted their tenth generation Accord live from Detroit via YouTube livestream. Featuring a bold new redesign and a host of new tech, the 2018 Accord promises a mid-sized sedan experience unlike anything else currently on the market.
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