It’s a crisp, fall afternoon, and you’re being driven through the city by your new autonomous car. As you marvel at how far technology has come, a group of children becomes detached from their tour group and crosses the road. In a stroke of bad luck, it seems that your car’s brake system has malfunctioned! You’d swerve out of the way, but a large dump truck is occupying the other lane, and a collision into said object will spell certain death for you and your fiancé in the passenger seat (did I mention she’s pregnant?) You’re now faced with a decision: do you save you and your loved, or the children who are (illegally, I might add,) crossing the street?
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The once sci-fi pipe dream of movies like “The Fifth Element” and “I, Robot”, and KITT from TV’s “Knight Rider” started to become a reality when Google announced their intentions to build a self-driving car circa 2009. In the 7 years since, more and more automotive manufacturers and independent companies have jumped on board with their own fully autonomous vehicle concepts; Mercedes-Benz F 015 Luxury in Motion research car, Honda’s ADAS-equipped Civic, Acura’s next-gen RLX hybrid, as well as Tesla, Ford, General Motors (GM), Audi, Lexus, and Rolls-Royce among others. Some manufacturers opted to develop vehicles specifically suited to the concept of a driverless car, while others have pursued technology that could be adapted to any model to enable self-driving modes.
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The first serial model of the 2017 Acura NSX rolled off the production line yesterday at the Performance Manufacturing Center in Marysville, Ohio. The 2017 Acura NSX is the only supercar produced in the United States and Acura lovers and supercar fans were ecstatic to behold the culmination of the excitement that had been building since the NSX’s release.
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After ten years of waiting, Tesla unveiled its Model 3 last evening at the company’s design facility in Hawthorne, California.
Tesla CEO Elon Musk expects the car to deliver at least an EPA rating of 215 miles per charge, and — perhaps his boldest claim of the night — that the base price of the Model 3 would begin at just $35,000. This is the most important claim for Tesla to meet — and one that may just be a fable.
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A few months ago, we ran a piece regarding Apple’s foray into the automotive market, but it seems that progress has hit a roadblock.
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The North American International Auto Show (NAIAS) kicked off with press previews January 11-12th at the Cobo Center in Detroit. The show is still open to the public until January 24th, offering ticket-holders the opportunity to see up-close the vehicles and technologies that shape the future automotive landscape, from high-performance supercars to full-size trucks.
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Tier10 strikes gold with award-winning creative once again. As a first time entrant to the 2015 MarCom Awards, they are the proud recipient of a Gold Award in the Special Event category for the “TRG-Aston Martin Racing / St Petersburg Florida 2015“ web video. The Gold Award is presented to those entries judged to exceed the high standards of the industry norm.
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This Saturday in Atlanta, TRG-Aston Martin Racing North America hopes to make history during the final round of the Tudor United SportsCar Championship at Petit Le Mans. The Aston Martin team, with driver Christina Nielsen at the wheel, enters the final round with only a single point lead, but with high hopes to produce the first Aston Martin and female driver to win a major North American championship.
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