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Automotive companies have been pushing the inclusion of VR into their sales strategies for the past year, and show no signs of slowing down. The reason? Those dang young people again. So, what are we to make from all of this? Does it mean that the car buying experience of today is no more?
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With nearly four million units purchased since 1997, the Honda CR-V has always been one of America’s favorite SUVs. After Honda’s recent unveiling of the 2017 model earlier this morning, it’s clear to see why.
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It’s a crisp, fall afternoon, and you’re being driven through the city by your new autonomous car. As you marvel at how far technology has come, a group of children becomes detached from their tour group and crosses the road. In a stroke of bad luck, it seems that your car’s brake system has malfunctioned! You’d swerve out of the way, but a large dump truck is occupying the other lane, and a collision into said object will spell certain death for you and your fiancé in the passenger seat (did I mention she’s pregnant?) You’re now faced with a decision: do you save you and your loved, or the children who are (illegally, I might add,) crossing the street?
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The once sci-fi pipe dream of movies like “The Fifth Element” and “I, Robot”, and KITT from TV’s “Knight Rider” started to become a reality when Google announced their intentions to build a self-driving car circa 2009. In the 7 years since, more and more automotive manufacturers and independent companies have jumped on board with their own fully autonomous vehicle concepts; Mercedes-Benz F 015 Luxury in Motion research car, Honda’s ADAS-equipped Civic, Acura’s next-gen RLX hybrid, as well as Tesla, Ford, General Motors (GM), Audi, Lexus, and Rolls-Royce among others. Some manufacturers opted to develop vehicles specifically suited to the concept of a driverless car, while others have pursued technology that could be adapted to any model to enable self-driving modes.
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The first serial model of the 2017 Acura NSX rolled off the production line yesterday at the Performance Manufacturing Center in Marysville, Ohio. The 2017 Acura NSX is the only supercar produced in the United States and Acura lovers and supercar fans were ecstatic to behold the culmination of the excitement that had been building since the NSX’s release.
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After ten years of waiting, Tesla unveiled its Model 3 last evening at the company’s design facility in Hawthorne, California.
Tesla CEO Elon Musk expects the car to deliver at least an EPA rating of 215 miles per charge, and — perhaps his boldest claim of the night — that the base price of the Model 3 would begin at just $35,000. This is the most important claim for Tesla to meet — and one that may just be a fable.
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A few months ago, we ran a piece regarding Apple’s foray into the automotive market, but it seems that progress has hit a roadblock.
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