A few months ago, we ran a piece regarding Apple’s foray into the automotive market, but it seems that progress has hit a roadblock.
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The North American International Auto Show (NAIAS) kicked off with press previews January 11-12th at the Cobo Center in Detroit. The show is still open to the public until January 24th, offering ticket-holders the opportunity to see up-close the vehicles and technologies that shape the future automotive landscape, from high-performance supercars to full-size trucks.
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Tier10 strikes gold with award-winning creative once again. As a first time entrant to the 2015 MarCom Awards, they are the proud recipient of a Gold Award in the Special Event category for the “TRG-Aston Martin Racing / St Petersburg Florida 2015“ web video. The Gold Award is presented to those entries judged to exceed the high standards of the industry norm.
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This Saturday in Atlanta, TRG-Aston Martin Racing North America hopes to make history during the final round of the Tudor United SportsCar Championship at Petit Le Mans. The Aston Martin team, with driver Christina Nielsen at the wheel, enters the final round with only a single point lead, but with high hopes to produce the first Aston Martin and female driver to win a major North American championship.
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It’s true that automotive still tends to be a male-dominated industry, and there are many women who have also been a key factor to its continued success. According to recent studies, women hold only about 25 percent of automotive jobs, despite the fact that female consumers make up over 44 percent of primary vehicle buyers, and have influence over about 80 percent of car-buying decisions. Additionally, women own only about 3 percent of all dealerships, and women make up a very small percentage of service technicians and body repair workers in the industry.
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Last month, news reports began to leak that tech giant Apple was quietly putting together a team of crack engineers and automotive experts to begin work on the smartphone manufacturer’s first foray into the automotive world. The past several years have seen a hiring blitz take place, with Apple looking to poach top workers from potential competitors like Tesla and from related technology manufacturers, like A123 Systems which makes batteries for electric cars. It’s become the hottest news item of the year in the automotive world and shows no signs of slowing down. All signs point to a singular focus on the development of an electric self-driving car. However, one glaring questions remains.
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On March 14, the 2015 FIA Formula E Miami ePrix, the fifth round of the world’s first fully-electric racing series, will kick-off and bring street racing back to the metro Florida area for the first time in a decade. And, lucky for you, Tier10 will be there to cover all the action.
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