With the rise of social media, dealerships are realizing that instead of meeting their potential customers face-to-face, they now have to reach out and cultivate relationships in the online sphere. Content marketing is one of the ways they tackle this seemingly insurmountable task.
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Marketers have many promotional tools at their fingertips, but the known benefits of infographics have proven the informative visuals to be woefully underutilized. While their use in scientific circles goes back to at least 1626, it was the internet and a need to advertise in an educational manner that took them mainstream. This use will only continue to grow as business professionals recognize the benefits.
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You want your customers to have the best possible customer experience with your brand. That’s great!
But as you probably guessed, it takes good, strong customer experience strategies to improve your delivery and how your audience perceives it.
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Today’s business is all about the customer. Social clout and influence mean nothing if the customer’s experience is lacking – in fact, nearly 67% of marketers say their competition is driven by customer experience.
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Just moderate increases in tailored customer experiences could augment your company’s earnings around 90% over the course of a few years.
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If you’re considering an influencer marketing campaign, you might wonder how exactly you’ll manage it. It’s not a secret that an influencer campaign can rapidly become larger than you ever expected – especially if you’re not prepared. Thankfully, there are a ton of influencer marketing tools to help you run a successful and streamlined campaign.
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Every day, you see companies building reputations on various platforms. Some companies have figured out the Holy Grail of marketing – social media. And it doesn’t matter if you’re the Chief Information Officer, a project manager, the owner, or a freelancer. Your voice could be heard by the millions if you know what to say when to say it, and where to say it. But, it’s not always what you say when or where – it’s all about how you say it.
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Marketers and advertisers today, more than ever, need to better understand the wants and needs of their target market. The automotive industry, in particular, is extremely competitive, and an automotive association needs every edge it can get to maintain and grow its customer base and gain an edge over its competitors. The key to being successful in this endeavor is understanding the customer journey and using the information detailed in that journey to figure out exactly what you need to do to deliver an experience that keeps customers loyal.
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