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Tier10 Named in the 38th Annual Telly Awards

May 17, 2017 |

Tier10 was named a winner in the 38th Annual Telly Awards for its “Legacy //2017 Acura NSX” and “Believe in the Land” automotive commercials. With over 13,000 entries from all 50 states and numerous countries, this is truly an honor.

Tier10’s “Legacy // 2017 Acura NSX” received a Bronze Telly Award in the “Automotive Commercials / Marketing” category. It celebrates the redesigned 2017 Acura NSX in the city that never sleeps. Produced on behalf of the New York Acura Dealers, the spot builds on the excitement of Acura’s signature “Precision Crafted Performance” in a city that prides itself on reinvention. “Legacy // 2017 Acura NSX” was also the recipient of a Gold Muse Award earlier this year.

“Legacy” 2017 Acura NSX (:30) from Tier10 on Vimeo.

Also winning Bronze in the “Automotive Commercials / Marketing” category, the inspiring “Believe in the Land” showcases a Cleveland area client, the Northern Ohio Honda Dealers, and plays off the spirit of Cleveland sports fans, or “Believelanders.” Originally playing during the 2016 NBA Finals (where the Cleveland Cavaliers went on to win the Championship game), the spot capitalized on the gritty determination of a Cleveland fan base that hadn’t seen a professional sports championship in 52 years.

“The Telly Awards has a mission to honor the very best in film and video,” said Linda Day, Executive Director of the Telly Awards, “Tier10’s accomplishment illustrates their creativity, skill, and dedication to their craft and serves as a testament to great film and video production.”

The Telly Awards is the premier award honoring the finest film and video productions, groundbreaking web commercials, videos and films, and outstanding local, regional, and cable TV commercials and programs. Winners represent the best work of the most respected advertising agencies, production companies, television stations, cable operators, and corporate video departments in the world. The Telly Award Silver Council evaluated entries to recognize distinction in creative work – entries do not compete against each other – rather entries are judged against a high standard of merit. To find out more about the Telly Awards, please visit www.tellyawards.com.

Tier10’s videos can be viewed on Tier10’s Vimeo page.

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Tier10 Takes Home Platinum and Gold in the 2017 Muse Creative Awards

March 24, 2017 |

Tier10 was named a winner in the 2017 Muse Creative Awards for the second consecutive year. For 2017, Tier10 received one Platinum Muse Award for “The Acura NSX in New York City” and one Gold Muse Award for “Legacy”. With over 1,500 submissions from 35 countries worldwide, Tier10’s recognition with two awards is considered a great honor.
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144 total views, 1 views today

Ad Optimum: A Look Back at the Most Insightful Ads of 2016

December 31, 2016 |

Advertising is a fickle industry. Sometimes, ads are viewed as works of art unto themselves, and cause us to laugh, cry, and experience every emotion in between. Other times, we download third party software with the explicit intent of never seeing an ad again. Some ads utilize data to inform, entertain, or even aid us, while others embody an almost stalker-like presence through their targeting. All ads, however, share one common trait: they are a mirror of our inner desires.

If an advertisement is supposed to play to a person’s base desires, doesn’t it make sense that those same ads speak to the current state of our society? This raises another question: what do we desire?

When you watch a well done, thoughtfully crafted advertisement, you’re investing your time in more than a product. You’re investing in a narrative. As 2016 has mercifully wound to a close, we take a look back on the narratives that resonated the most with our society from the past year. These selections appeared in multiple “Top X” lists throughout the year, and begin to paint the picture of how we perceive ourselves and those around us.

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Tier10 Wins Five Davey Awards

December 5, 2016 |

Tier10 was named a winner in the 2016 Davey Awards, receiving five silver awards for its video creative. Out of nearly 4,000 entries submitted from the best small agencies, firms, and companies worldwide, Tier10’s award-winning creative was judged and merited to uphold a standard of excellence. Read More

Mobile Window Shopping: Browse to Buy Experience Coming to Instagram

November 12, 2016 |

This week, twenty lucky retailers are trying out the new Instagram shopping feature. This high-profile round of beta-testing means it could be in your hands soon if you are a business with a prominent presence on the social sharing app.
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477 total views, 2 views today

Cobblers, the Note 7, and Crisis Management

November 8, 2016 |

Once upon a time, a cobbler lived in a village not too far from where you are now. He was quite skilled at his craft; in fact, there was one year where he even outsold a quite renowned cobbler a few villages over. This was thanks in part to a beautiful new pair of shoes he constructed that same year, and they were truly the talk of the townsfolk. “The best in all the land!” the people sang. One evening, there was a grand ball in the biggest village, and all the fair maidens (and gentlemen too) wore these shoes. The night was simply superb until a stroke of bad luck made it so a large number of the shoes spontaneously burst into flame.
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223 total views, 2 views today

Snapchat for Business: Just Say No

October 27, 2016 |

Just like every social media platform that has risen to notoriety, Snapchat’s popularity had inspired a slew of articles championing the app as the new Manifest Destiny of digital marketers.

How about no?
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5 Tips For Writing Kickass Copy: Create Copy That’s Built to Perform For TV

August 15, 2016 |

Image is everything. Agencies go to great lengths for clients to make a good first impression with aesthetic print ads, flashy brochures, and cinematic spots that might make Warner Bros. do a double take. And it’s true, the visual components of any piece is key.

But what about copy? Is it just as important for something to sound as good as it looks?
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312 total views, 1 views today