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Branding

Top 7 Influencer Marketing Tools to Boost Your Campaign

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If you’re considering an influencer marketing campaign, you might wonder how exactly you’ll manage it. It’s not a secret that an influencer campaign can rapidly become larger than you ever expected – especially if you’re not prepared. Thankfully, there are a ton of influencer marketing tools to help you run a successful and streamlined campaign. Read More

102 total views, 3 views today

The Building Blocks of Branding on Social Media

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Every day, you see companies building reputations on various platforms. Some companies have figured out the Holy Grail of marketing – social media. And it doesn’t matter if you’re the Chief Information Officer, a project manager, the owner, or a freelancer. Your voice could be heard by the millions if you know what to say when to say it, and where to say it. But, it’s not always what you say when or where – it’s all about how you say it. Read More

357 total views, 2 views today

Understanding, Mapping, and Mastering The Evolving Customer Journey

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Marketers and advertisers today, more than ever, need to better understand the wants and needs of their target market. The automotive industry, in particular, is extremely competitive, and an automotive association needs every edge it can get to maintain and grow its customer base and gain an edge over its competitors. The key to being successful in this endeavor is understanding the customer journey and using the information detailed in that journey to figure out exactly what you need to do to deliver an experience that keeps customers loyal. Read More

413 total views, no views today

5 Tips on Building a Positive Reputation Through Social Media

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You want your brand to make its stance and make a splash in the world. You understand the role that social media has carved out in helping people connect with who you are and what you do. You know all about Instagram, Facebook, and Twitter, but you don’t just want to be another voice in the sea. You want to build yourself an excellent reputation, do things by the book, and help your brand. So…how do you do that? What are some of the things you need to consider to build an excellent reputation on social media? Read More

352 total views, 1 views today

What Do Consumers Want from Branded Content?

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It wasn’t that long ago that companies believed content had nothing to do with the success or failure of their brand. Companies believed what they posted and where they posted it had no real effect on marketing efforts. Today, companies like are understanding just how valuable authentic content is. Read More

519 total views, 1 views today

Price vs. Experience: What Matters Most to Consumers Today?

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Today’s marketplace, both online and in brick and mortar stores, has become increasingly competitive. The wants and the needs of consumers have changed dramatically – no longer are consumers only looking for the best price – they are looking for a positive experience and, in many cases, continuous engagement from the brand. Subsequently, businesses must adapt by using multiple marketing channels to provide positive consumer engagement and remain competitive. Read More

574 total views, no views today

YouTube Advertising 101: Harness the Power of YouTube & Grow Your Business

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With nearly 2 billion monthly active users, YouTube is more than just a video streaming platform. It’s one of the most powerful marketing weapons in your arsenal. You can use YouTube advertising to attract leads to your website, advertise your products and services, and increase visibility. Here’s how to use YouTube for explosive growth. Read More

755 total views, 1 views today

Tier10 Video Creative Recognized in 40th Annual Telly Awards

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Tier10 won two awards in the 40th Annual Telly Awards competition for outstanding video creative under the Automotive category of Branded Content and Regional TV. Both entries demonstrate the full-service agency’s focus on creativity and excellence in video production. Read More

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