Today’s marketplace, both online and in brick and mortar stores, has become increasingly competitive. The wants and the needs of consumers have changed dramatically – no longer are consumers only looking for the best price – they are looking for a positive experience and, in many cases, continuous engagement from the brand. Subsequently, businesses must adapt by using multiple marketing channels to provide positive consumer engagement and remain competitive.
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With nearly 2 billion monthly active users, YouTube is more than just a video streaming platform. It’s one of the most powerful marketing weapons in your arsenal. You can use YouTube advertising to attract leads to your website, advertise your products and services, and increase visibility. Here’s how to use YouTube for explosive growth.
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Tier10 won two awards in the 40th Annual Telly Awards competition for outstanding video creative under the Automotive category of Branded Content and Regional TV. Both entries demonstrate the full-service agency’s focus on creativity and excellence in video production.
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Each year, over 17 million Americans venture out to new and used car dealerships to make purchases.
If you are the owner of a car dealership, your main objective should be attracting new customers regularly. While this may sound relatively simple, the overwhelming amount of competition in the dealership market can make it difficult to attract new customers.
Embracing the power of social media and technology is a great way to catch the eye of consumers in the market for a quality new or used vehicle. One of the most popular tools used by car dealerships around the country is walk-around videos.
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“Content marketing represents the gap between what the brands produce and what the consumers actually want.” -Michael Brenner
Whether your goal is to educate or entertain your audience, content marketing is a highly effective solution. This strategic approach allows you to reach your target audience in a way that is honest, transparent, and authentic. In turn, you can significantly increase your conversion rates as you encourage your audience to take profitable action.
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Effective marketing has long been a multifaceted and complex process that typically required the work of a variety of professionals from different fields. To accomplish this, it was often necessary to seek outside help from multiple third-party agencies. In the new world of creative development, this work has been making its way in-house. While creative agencies are fighting to maintain relevance in this new environment, there’s little doubt that the marketing landscape will soon change forever.
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Today, brands will do just about anything to gain new customers. From spending thousands on unique advertisements to partnering with well-known influencers so that they can spread the word about a product, good, or service, there’s no end to the lengths that companies will go to in order to connect with consumers.
One of the simplest and most foundational methods of connection comes down to content. As traditional marketing becomes less effective, content continues to stand out as one of the most productive methods of connecting with consumers today.
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