Branding
5 Tips For Writing Kickass Copy: Create Copy That’s Built to Perform For TV
August 15, 2016 | Jennifer LeeImage is everything. Agencies go to great lengths for clients to make a good first impression with aesthetic print ads, flashy brochures, and cinematic spots that might make Warner Bros. do a double take. And it’s true, the visual components of any piece is key.
But what about copy? Is it just as important for something to sound as good as it looks?
Read More
1,212 total views, no views today
Banned from #TheBigEvent? Here’s What You Can Say About the Olympics
August 2, 2016 | Jennifer LeeIf you’re not Visa, Coca-Cola, McDonald’s, or any company that paid over $100 million for an official Olympic sponsorship, then you’re going to have a tough time talking about this year’s Olympics on social media.
Read More
1,370 total views, 1 views today
FOMO No Mo’ for Businesses on Instagram
June 1, 2016 | Madeleine CoeIn the past, businesses on Instagram may have a experienced a little FOMO (Fear Of Missing Out, for you non-millenials) as other social media platforms opened themselves up for promoted posts and advertising services. But no longer! Instagram announced Tuesday that they would be opening up business profiles and advertising tools to companies that relied on the photo-sharing app to get their brand message out to customers.
Read More
1,324 total views, no views today
Tier10 Snags Three 2016 Hermes Creative Awards
April 14, 2016 | Jennifer LeeTier10 was named a winner in the 2016 Hermes Creative Awards for its outstanding video creative for the second year in a row. The full-service advertising agency won three awards for “New Kid on the Block,” “Movie Night” with the 2016 Acura TLX, and its “2015 Agency Reel.”
Read More
1,281 total views, no views today
Dogs. It’s What Makes a Subaru Commercial, a Subaru Commercial.
April 12, 2016 | Jennifer LeeA Quick Study on Subaru’s BONEafide Commercial Series
For a car brand without a truck, an oversized SUV, or a luxury line to call its own, Subaru continues to skyrocket in sales — to the point where the company can’t produce cars fast enough to meet the demand.
In the last four years, Subaru’s sales have grown by almost 45 percent. And, according to MotorTrend, Subaru’s sales this past year have climbed 21 percent — a year so great that it accounted for about half of the sales increase within the four-year period.
So how did a bunch of quirky, all-wheel-drive cars get to be so big?
Read More
1,871 total views, 2 views today
The 2015 Wrap Up
March 23, 2016 | Ashley NancoBetween all the travel, we took a moment to breathe and look back at Tier10’s accomplishments of 2015.
2015 was definitely one for the books. We travelled to over 30 locations; created new campaigns; welcomed new clients and relationships; tried out new technology and equipment; won new awards; and got a new look. We are Tier10.
#workhardplayhard
1,610 total views, 1 views today
Honda and Acura Debut Streamlined Concept Models at NAIAS
January 20, 2016 | Madeleine CoeThe North American International Auto Show (NAIAS) kicked off with press previews January 11-12th at the Cobo Center in Detroit. The show is still open to the public until January 24th, offering ticket-holders the opportunity to see up-close the vehicles and technologies that shape the future automotive landscape, from high-performance supercars to full-size trucks.
1,981 total views, 1 views today
What’s Good, Twitter?
November 25, 2015 | Madeleine CoeTwitter has a huge self-esteem problem.
Project Lightning is an ongoing rollout of updates to make the website a true platform for content curation, as originally intended. Moments and the recently swapped out “favorite” for a “like” button were some of the newest features to debut in a slew of updates as Twitter made a mad dash to resurrect its platform and grow its user base. But is Twitter’s cycle of reinvention going to be what ultimately saves it or wrecks it?
Read More
2,053 total views, 2 views today
