Branding
Ad Optimum: A Look Back at the Most Insightful Ads of 2016
December 31, 2016 | Nathan WhippleAdvertising is a fickle industry. Sometimes, ads are viewed as works of art unto themselves, and cause us to laugh, cry, and experience every emotion in between. Other times, we download third party software with the explicit intent of never seeing an ad again. Some ads utilize data to inform, entertain, or even aid us, while others embody an almost stalker-like presence through their targeting. All ads, however, share one common trait: they are a mirror of our inner desires.
If an advertisement is supposed to play to a person’s base desires, doesn’t it make sense that those same ads speak to the current state of our society? This raises another question: what do we desire?
When you watch a well done, thoughtfully crafted advertisement, you’re investing your time in more than a product. You’re investing in a narrative. As 2016 has mercifully wound to a close, we take a look back on the narratives that resonated the most with our society from the past year. These selections appeared in multiple “Top X” lists throughout the year, and begin to paint the picture of how we perceive ourselves and those around us.
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Tier10 Wins Five Davey Awards
December 5, 2016 | Madeleine CoeTier10 was named a winner in the 2016 Davey Awards, receiving five silver awards for its video creative. Out of nearly 4,000 entries submitted from the best small agencies, firms, and companies worldwide, Tier10’s award-winning creative was judged and merited to uphold a standard of excellence. Read More
Mobile Window Shopping: Browse to Buy Experience Coming to Instagram
November 12, 2016 | Madeleine CoeThis week, twenty lucky retailers are trying out the new Instagram shopping feature. This high-profile round of beta-testing means it could be in your hands soon if you are a business with a prominent presence on the social sharing app.
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Cobblers, the Note 7, and Crisis Management
November 8, 2016 | Nathan WhippleOnce upon a time, a cobbler lived in a village not too far from where you are now. He was quite skilled at his craft; in fact, there was one year where he even outsold a quite renowned cobbler a few villages over. This was thanks in part to a beautiful new pair of shoes he constructed that same year, and they were truly the talk of the townsfolk. “The best in all the land!” the people sang. One evening, there was a grand ball in the biggest village, and all the fair maidens (and gentlemen too) wore these shoes. The night was simply superb until a stroke of bad luck made it so a large number of the shoes spontaneously burst into flame.
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Snapchat for Business: Just Say No
October 27, 2016 | Madeleine CoeJust like every social media platform that has risen to notoriety, Snapchat’s popularity had inspired a slew of articles championing the app as the new Manifest Destiny of digital marketers.
How about no?
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5 Tips For Writing Kickass Copy: Create Copy That’s Built to Perform For TV
August 15, 2016 | Jennifer LeeImage is everything. Agencies go to great lengths for clients to make a good first impression with aesthetic print ads, flashy brochures, and cinematic spots that might make Warner Bros. do a double take. And it’s true, the visual components of any piece is key.
But what about copy? Is it just as important for something to sound as good as it looks?
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Banned from #TheBigEvent? Here’s What You Can Say About the Olympics
August 2, 2016 | Jennifer LeeIf you’re not Visa, Coca-Cola, McDonald’s, or any company that paid over $100 million for an official Olympic sponsorship, then you’re going to have a tough time talking about this year’s Olympics on social media.
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FOMO No Mo’ for Businesses on Instagram
June 1, 2016 | Madeleine CoeIn the past, businesses on Instagram may have a experienced a little FOMO (Fear Of Missing Out, for you non-millenials) as other social media platforms opened themselves up for promoted posts and advertising services. But no longer! Instagram announced Tuesday that they would be opening up business profiles and advertising tools to companies that relied on the photo-sharing app to get their brand message out to customers.
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