Branding
Banned from #TheBigEvent? Here’s What You Can Say About the Olympics
August 2, 2016 | Jennifer LeeIf you’re not Visa, Coca-Cola, McDonald’s, or any company that paid over $100 million for an official Olympic sponsorship, then you’re going to have a tough time talking about this year’s Olympics on social media.
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FOMO No Mo’ for Businesses on Instagram
June 1, 2016 | Madeleine CoeIn the past, businesses on Instagram may have a experienced a little FOMO (Fear Of Missing Out, for you non-millenials) as other social media platforms opened themselves up for promoted posts and advertising services. But no longer! Instagram announced Tuesday that they would be opening up business profiles and advertising tools to companies that relied on the photo-sharing app to get their brand message out to customers.
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Tier10 Snags Three 2016 Hermes Creative Awards
April 14, 2016 | Jennifer LeeTier10 was named a winner in the 2016 Hermes Creative Awards for its outstanding video creative for the second year in a row. The full-service advertising agency won three awards for “New Kid on the Block,” “Movie Night” with the 2016 Acura TLX, and its “2015 Agency Reel.”
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Dogs. It’s What Makes a Subaru Commercial, a Subaru Commercial.
April 12, 2016 | Jennifer LeeA Quick Study on Subaru’s BONEafide Commercial Series
For a car brand without a truck, an oversized SUV, or a luxury line to call its own, Subaru continues to skyrocket in sales — to the point where the company can’t produce cars fast enough to meet the demand.
In the last four years, Subaru’s sales have grown by almost 45 percent. And, according to MotorTrend, Subaru’s sales this past year have climbed 21 percent — a year so great that it accounted for about half of the sales increase within the four-year period.
So how did a bunch of quirky, all-wheel-drive cars get to be so big?
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The 2015 Wrap Up
March 23, 2016 | Ashley NancoBetween all the travel, we took a moment to breathe and look back at Tier10’s accomplishments of 2015.
2015 was definitely one for the books. We travelled to over 30 locations; created new campaigns; welcomed new clients and relationships; tried out new technology and equipment; won new awards; and got a new look. We are Tier10.
#workhardplayhard
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Honda and Acura Debut Streamlined Concept Models at NAIAS
January 20, 2016 | Madeleine CoeThe North American International Auto Show (NAIAS) kicked off with press previews January 11-12th at the Cobo Center in Detroit. The show is still open to the public until January 24th, offering ticket-holders the opportunity to see up-close the vehicles and technologies that shape the future automotive landscape, from high-performance supercars to full-size trucks.
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What’s Good, Twitter?
November 25, 2015 | Madeleine CoeTwitter has a huge self-esteem problem.
Project Lightning is an ongoing rollout of updates to make the website a true platform for content curation, as originally intended. Moments and the recently swapped out “favorite” for a “like” button were some of the newest features to debut in a slew of updates as Twitter made a mad dash to resurrect its platform and grow its user base. But is Twitter’s cycle of reinvention going to be what ultimately saves it or wrecks it?
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Tier10 Wins 2015 MarCom Award for TRG-Aston Martin Racing Short
October 30, 2015 | Madeleine Coe
Tier10 strikes gold with award-winning creative once again. As a first time entrant to the 2015 MarCom Awards, they are the proud recipient of a Gold Award in the Special Event category for the “TRG-Aston Martin Racing / St Petersburg Florida 2015“ web video. The Gold Award is presented to those entries judged to exceed the high standards of the industry norm.
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