Marketers and advertisers today, more than ever, need to better understand the wants and needs of their target market. The automotive industry, in particular, is extremely competitive, and an automotive association needs every edge it can get to maintain and grow its customer base and gain an edge over its competitors. The key to being successful in this endeavor is understanding the customer journey and using the information detailed in that journey to figure out exactly what you need to do to deliver an experience that keeps customers loyal.
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You want your brand to make its stance and make a splash in the world. You understand the role that social media has carved out in helping people connect with who you are and what you do. You know all about Instagram, Facebook, and Twitter, but you don’t just want to be another voice in the sea. You want to build yourself an excellent reputation, do things by the book, and help your brand. So…how do you do that? What are some of the things you need to consider to build an excellent reputation on social media?
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It wasn’t that long ago that companies believed content had nothing to do with the success or failure of their brand. Companies believed what they posted and where they posted it had no real effect on marketing efforts. Today, companies like are understanding just how valuable authentic content is.
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Today’s marketplace, both online and in brick and mortar stores, has become increasingly competitive. The wants and the needs of consumers have changed dramatically – no longer are consumers only looking for the best price – they are looking for a positive experience and, in many cases, continuous engagement from the brand. Subsequently, businesses must adapt by using multiple marketing channels to provide positive consumer engagement and remain competitive.
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With nearly 2 billion monthly active users, YouTube is more than just a video streaming platform. It’s one of the most powerful marketing weapons in your arsenal. You can use YouTube advertising to attract leads to your website, advertise your products and services, and increase visibility. Here’s how to use YouTube for explosive growth.
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Tier10 won two awards in the 40th Annual Telly Awards competition for outstanding video creative under the Automotive category of Branded Content and Regional TV. Both entries demonstrate the full-service agency’s focus on creativity and excellence in video production.
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Each year, over 17 million Americans venture out to new and used car dealerships to make purchases.
If you are the owner of a car dealership, your main objective should be attracting new customers regularly. While this may sound relatively simple, the overwhelming amount of competition in the dealership market can make it difficult to attract new customers.
Embracing the power of social media and technology is a great way to catch the eye of consumers in the market for a quality new or used vehicle. One of the most popular tools used by car dealerships around the country is walk-around videos.
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