Branding
Cobblers, the Note 7, and Crisis Management
November 8, 2016 | Nathan WhippleOnce upon a time, a cobbler lived in a village not too far from where you are now. He was quite skilled at his craft; in fact, there was one year where he even outsold a quite renowned cobbler a few villages over. This was thanks in part to a beautiful new pair of shoes he constructed that same year, and they were truly the talk of the townsfolk. “The best in all the land!” the people sang. One evening, there was a grand ball in the biggest village, and all the fair maidens (and gentlemen too) wore these shoes. The night was simply superb until a stroke of bad luck made it so a large number of the shoes spontaneously burst into flame.
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1,839 total views, 4 views today
Snapchat for Business: Just Say No
October 27, 2016 | Madeleine CoeJust like every social media platform that has risen to notoriety, Snapchat’s popularity had inspired a slew of articles championing the app as the new Manifest Destiny of digital marketers.
How about no?
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2,051 total views, 3 views today
5 Tips For Writing Kickass Copy: Create Copy That’s Built to Perform For TV
August 15, 2016 | Jennifer LeeImage is everything. Agencies go to great lengths for clients to make a good first impression with aesthetic print ads, flashy brochures, and cinematic spots that might make Warner Bros. do a double take. And it’s true, the visual components of any piece is key.
But what about copy? Is it just as important for something to sound as good as it looks?
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1,797 total views, 3 views today
Banned from #TheBigEvent? Here’s What You Can Say About the Olympics
August 2, 2016 | Jennifer LeeIf you’re not Visa, Coca-Cola, McDonald’s, or any company that paid over $100 million for an official Olympic sponsorship, then you’re going to have a tough time talking about this year’s Olympics on social media.
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1,964 total views, 3 views today
FOMO No Mo’ for Businesses on Instagram
June 1, 2016 | Madeleine CoeIn the past, businesses on Instagram may have a experienced a little FOMO (Fear Of Missing Out, for you non-millenials) as other social media platforms opened themselves up for promoted posts and advertising services. But no longer! Instagram announced Tuesday that they would be opening up business profiles and advertising tools to companies that relied on the photo-sharing app to get their brand message out to customers.
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1,915 total views, 3 views today
Tier10 Snags Three 2016 Hermes Creative Awards
April 14, 2016 | Jennifer LeeTier10 was named a winner in the 2016 Hermes Creative Awards for its outstanding video creative for the second year in a row. The full-service advertising agency won three awards for “New Kid on the Block,” “Movie Night” with the 2016 Acura TLX, and its “2015 Agency Reel.”
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1,866 total views, 5 views today
Dogs. It’s What Makes a Subaru Commercial, a Subaru Commercial.
April 12, 2016 | Jennifer LeeA Quick Study on Subaru’s BONEafide Commercial Series
For a car brand without a truck, an oversized SUV, or a luxury line to call its own, Subaru continues to skyrocket in sales — to the point where the company can’t produce cars fast enough to meet the demand.
In the last four years, Subaru’s sales have grown by almost 45 percent. And, according to MotorTrend, Subaru’s sales this past year have climbed 21 percent — a year so great that it accounted for about half of the sales increase within the four-year period.
So how did a bunch of quirky, all-wheel-drive cars get to be so big?
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2,506 total views, 3 views today
The 2015 Wrap Up
March 23, 2016 | Ashley NancoBetween all the travel, we took a moment to breathe and look back at Tier10’s accomplishments of 2015.
2015 was definitely one for the books. We travelled to over 30 locations; created new campaigns; welcomed new clients and relationships; tried out new technology and equipment; won new awards; and got a new look. We are Tier10.
#workhardplayhard
2,207 total views, 3 views today
