The North American International Auto Show (NAIAS) kicked off with press previews January 11-12th at the Cobo Center in Detroit. The show is still open to the public until January 24th, offering ticket-holders the opportunity to see up-close the vehicles and technologies that shape the future automotive landscape, from high-performance supercars to full-size trucks.
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Twitter has a huge self-esteem problem.
Project Lightning is an ongoing rollout of updates to make the website a true platform for content curation, as originally intended. Moments and the recently swapped out “favorite” for a “like” button were some of the newest features to debut in a slew of updates as Twitter made a mad dash to resurrect its platform and grow its user base. But is Twitter’s cycle of reinvention going to be what ultimately saves it or wrecks it?
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Tier10 strikes gold with award-winning creative once again. As a first time entrant to the 2015 MarCom Awards, they are the proud recipient of a Gold Award in the Special Event category for the “TRG-Aston Martin Racing / St Petersburg Florida 2015“ web video. The Gold Award is presented to those entries judged to exceed the high standards of the industry norm.
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Tier10, a D.C.-based, full-service advertising agency specializing in automotive associations, was named in Inc. magazine’s 5000 Fastest-Growing Private Companies for the third consecutive year. Tier10 earned its spot on the list for achieving 135% growth over three years. The agency ranked 2,700 overall, 197 in the D.C. area and 169 inVirginia, where headquarters are located.
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Tier10 has been named an award recipient in the Videographer Awards 2015 for its “2014 Agency Reel” and “Behind the Scenes in New York City with the All-New 2015 Acura TLX” web videos. Both videos received Awards of Distinction in the Video Production/Demo Reel and Documentary/TV Commercial categories, respectively.
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Collaboration feels good, doesn’t it? But it can also be good for business. Recently, TOMS® collaborated with Audi to create an Audi-inspired, limited-edition shoe to raise money for the One for One® giving program. These types of cooperative efforts work to create brilliant marketing on so many levels. While a partnership between major brands is something that happens often to produce unique results and takeaways for the consumer, it is also something that can be done on a smaller scale with your dealership and local brands.
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