When the popular streaming service Twitch announced late last year that they were creating an “IRL” (or “In Real Life”) category for their website, I was a bit skeptical. Up until that point, Twitch had been used predominantly by individuals who wished to stream themselves playing video games. This usually was accompanied by users sending messages into the channel’s chat feed, interacting with fellow watchers and the streamers themselves. Although the social aspect existed in this regard, I still questioned the decision of Twitch to stray so far from its roots: why would anyway want to watch someone eating dinner, or working out at the gym, or simply walking around town? Surely, I thought to myself, people have better things to occupy themselves with.
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We are reaching a phase of rapid progress in the social media and digital marketing space. As our means of receiving content become mobilized and virtual, the way we shop and explore products has completely shifted. We saw the seeds of evolution planted in 2016’s most popular trends and I predict that many will continue to grow and develop in 2017.
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It’s the news the commercial drone world has waited years for: the Federal Aviation Administration (FAA) published its first operational rules for commercial drone use. Titled Part 107, these new regulations are expected to lower the barrier entry for new commercial drones weighing less than 55 pounds.
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In the past, businesses on Instagram may have a experienced a little FOMO (Fear Of Missing Out, for you non-millenials) as other social media platforms opened themselves up for promoted posts and advertising services. But no longer! Instagram announced Tuesday that they would be opening up business profiles and advertising tools to companies that relied on the photo-sharing app to get their brand message out to customers.
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Tier10 was named a winner in the 2016 Muse Creative Awards. As a first time entrant, Tier10 received one Platinum Muse Award for its “2015 Agency Reel” and three Gold Muse Awards for their “Movie Night” commercial, “Aston Martin Racing” web video, and “2014 Agency Reel.” The Muse Creative Awards are internationally recognized, putting Tier10 and its award-winning content on a global platform.
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Tier10 was named a winner in the 2016 Hermes Creative Awards for its outstanding video creative for the second year in a row. The full-service advertising agency won three awards for “New Kid on the Block,” “Movie Night” with the 2016 Acura TLX, and its “2015 Agency Reel.”
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At the end of January, President-CEO of the Interactive Advertising Bureau Randall Rothenberg railed against for-profit ad blockers for “…stealing from publishers, subverting freedom of the press, operating a business model predicated on censorship of content and ultimately forcing consumers to pay more money for less and less diverse information.”
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