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Digital Marketing

6 New Social Media Marketing Tools the Experts Use

May 21, 2020 |

Creating a knockout punch on social media isn’t an overnight success kind of thing. You can’t just sprinkle a few mentions, add a pinch of curated content, and Voila! Unfortunately, there just isn’t any magical recipe. That said, with the right combination of social media marketing tools and a solid social media marketing strategy, you can see some pretty amazing results. Read More

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Social Media Best Practices You Shouldn’t Ignore

May 14, 2020 |

It’s never a bad time to revisit your campaigns, strategies and social media best practices. When you get this right, building your brand through social media marketing can pay off in a huge way sets you up for many successful years.

Just one misstep, though, can equate to a loss of credibility. It can take just as long – or longer – to regain your audience’s trust once you’ve lost it.

These 14 social media best practices can enhance your marketing game. Read More

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5 Customer Experience Tools You Should Be Using Right Now

April 13, 2020 |

Today’s business is all about the customer. Social clout and influence mean nothing if the customer’s experience is lacking – in fact, nearly 67% of marketers say their competition is driven by customer experience. Read More

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9 Customer Experience Trends to Watch

April 8, 2020 |

Just moderate increases in tailored customer experiences could augment your company’s earnings around 90% over the course of a few years.

But are you struggling with making your customers’ experiences seamless and enjoyable? Various surveys over the past few years conclude that customer expectations are not being met. Read More

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YouTube Best Practices 101: Simple Ways to Boost Views and Subscribers

March 23, 2020 |

In May of 2019, YouTube’s video creators uploaded 500 hours of content every minute. That comes to 720,000 hours of video per day. Granted, much of the content gets ignored because it doesn’t have much value to viewers. Still, the stupefying amount of video on YouTube makes it obvious that you have plenty of competition.

It can take years to build a loyal following and reach the 100,000 subscriber mark that earns you an award from YouTube.

Don’t let the hard work deter you from optimizing your channel. Instead, start with these eight simple ways to boost your views and subscribes. Read More

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Understanding Different Types of YouTube Video Ads

March 18, 2020 |

YouTube gives marketers and content creators several ways to display ads to their audiences. You need to understand the different types of YouTube ads, though, before you can make the most of the platform’s features. Read More

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A Marketer’s Complete Guide to YouTube Video Ads

March 16, 2020 |

Every marketer should understand the importance of using social media to build brand recognition and improve sales. Unfortunately, some marketing professionals seem to forget that YouTube counts as one of the world’s most popular social media sites. Read More

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Influencer Marketing vs. Affliate Marketing: What’s the Difference?

February 26, 2020 |

Maybe you went to college and earned a marketing degree years ago. Maybe you were an entrepreneur a decade ago but decided to take a break. Whatever the reason – if the landscape of today’s marketing looks entirely foreign to you, you’re not alone.

Trends in marketing shift all the time, techniques change, and with them so do the surrounding buzzwords.

To bring you up to speed, two current, buzzworthy marketing trends today are:

  • Influencer marketing
  • Affiliate marketing

Read More

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