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Digital Marketing

5 Trends that Will Affect Social Media in the Coming Months

May 11, 2018 |

Anyone who was around to see the rise and fall of Myspace understands that social media is constantly evolving. While consumers don’t have to worry much about this, business owners and marketers must consistently be on their toes when it comes to social media trends. It’s important to note that not all of these trends are good ones, but if you can take advantage of positive changes while mitigating negative ones, you’ll be poised to outperform your competition in the social space.
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206 total views, 3 views today

Turn Mobile Car Shoppers Into Buyers

April 26, 2018 |

With a growing dependence on technology, car shoppers are using their smartphones, tablets and computers to find their next vehicle. According to AutoTrader:

“In 2015, the average time consumers spent researching on digital channels was 12.5 hours. They visit approximately 9 sites, with the largest percentage being third-party sites. The internet is by far the #1 source for both new car and used car buyers with 75% of new car buyers using the internet, and 77% of used car buyers using the internet.”

The problem then becomes how to better convert them. How do you turn mobile car shoppers into buyers? Read More

319 total views, 3 views today

“Weaving Shibusa” To Be Released on Vimeo Aug. 1

July 27, 2017 |

“Weaving Shibusa,” a story of Japanese craftsmanship and dedication shown through the love and fascination of denim, will be released on Vimeo on Aug. 1. Previously, the documentary was only available through live screenings. “Weaving Shibusa” originally premiered to a sold-out theater in San Francisco last August and has debuted in select cities and countries worldwide including New York, London, Thailand, Sweden, Melbourne, Manila, Mexico, and Berlin.
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1,350 total views, 4 views today

Redesigned 2018 Acura TLX Hits Showrooms June 1

May 26, 2017 |

The new 2018 Acura TLX hits showrooms on June 1, a reflection of the brand’s aggressive new design direction, taking its cues from the Acura Precision concept that debuted last year. The TLX refresh also includes new premium features and technology enhancements that place the 2018 TLX among the most technologically advanced and well-equipped cars in the mid-size luxury sedan segment. Meanwhile, the all-new TLX A-Spec variant amps up the sporty character of TLX with exclusive design elements and new premium features.
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1,464 total views, 4 views today

I Stream, Therefore I Am: What the Rise of Live Video Says About Our Culture Today

May 1, 2017 |

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When the popular streaming service Twitch announced late last year that they were creating an “IRL” (or “In Real Life”) category for their website, I was a bit skeptical. Up until that point, Twitch had been used predominantly by individuals who wished to stream themselves playing video games. This usually was accompanied by users sending messages into the channel’s chat feed, interacting with fellow watchers and the streamers themselves. Although the social aspect existed in this regard, I still questioned the decision of Twitch to stray so far from its roots: why would anyway want to watch someone eating dinner, or working out at the gym, or simply walking around town? Surely, I thought to myself, people have better things to occupy themselves with.

And then I found myself watching a guy in Germany build a new desk for his PC.
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1,450 total views, 4 views today

Taking Root: Which 2016 Social Media Trends are set to Blossom in 2017?

January 25, 2017 |

We are reaching a phase of rapid progress in the social media and digital marketing space. As our means of receiving content become mobilized and virtual, the way we shop and explore products has completely shifted. We saw the seeds of evolution planted in 2016’s most popular trends and I predict that many will continue to grow and develop in 2017.
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1,540 total views, 3 views today

Incoming: Part 107 and the New FAA Drone Guidelines

June 22, 2016 |

It’s the news the commercial drone world has waited years for: the Federal Aviation Administration (FAA) published its first operational rules for commercial drone use. Titled Part 107, these new regulations are expected to lower the barrier entry for new commercial drones weighing less than 55 pounds.
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1,666 total views, 4 views today

Death of a Website

June 14, 2016 |

Are websites dying? According to Jon Lax, director of product design at Facebook, yes. But we’re not so sure.
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1,736 total views, 5 views today