In the past, car buyers spent time studying auto dealership ads via newspapers and visiting dealerships. It was the only way to get educated on new models and features. In today’s market, car buyers do that online. As a result, developing new customer-engagement strategies is key to dealership success.
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Like everything else in our digital world, you can almost see digital marketing evolving. It’s a challenge keeping up. Your marketing strategies need to change to take advantage of digital marketing tools. You also need to keep pace with the changing expectations of your customers and prospects. To meet those challenges, you need to use the right digital tools at the right time, while still looking at what the future holds.
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Tier10 was named a winner in the Hermes Creative Award 2019 competition for its excellence in video creative under the Automotive and TV Ad categories. The full-service automotive advertising agency earned a Platinum, Gold, and Honorable Mention in the international creative competition.
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Customers are hard to predict.
Sometimes you think you haven’t made the sale, but the customer ends up placing a huge order. Other times, customers seem like they’re happy with your service, but they vanish and take their business to your rivals.
It would be useful to have a crystal ball that allowed you to see into the future and accurately predict customer behavior. You could take all the guesswork out of your marketing and customer relationship management.
Sadly, enterprise-ready crystal balls aren’t commercially available yet. But you do have access to a set of tools and techniques that help you make extremely accurate predictions about what’s going to happen next in your business. This is what’s known as predictive analytics.
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Thanks to customers looking to “cut the cord” from their cable company, connected TV is growing.
Because connected TV is growing at an exponential rate, there is an increasing need for content. This content includes original and syndicated programming. But, this also includes advertising content designed for this new, sophisticated viewing audience.
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Digital advertising is the focus of almost every brand’s marketing spend. As online ad space has become the dominant channel over the past several years, weaknesses in the system have resulted in fraud, inaccurate data, and financial losses. It costs the industry millions on a daily basis and leaves its stakeholders vulnerable to misrepresentation online.
The problems that technology helped create, however, may also be solved by technology. Blockchain, a distributed ledger system with trust built into the rules of the network, can help solve the serious issues faced by all industry stakeholders. The promises of blockchain are not without detractors, however, who claim the technology has not evolved enough at this point to have practical use.
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Effective marketing has long been a multifaceted and complex process that typically required the work of a variety of professionals from different fields. To accomplish this, it was often necessary to seek outside help from multiple third-party agencies. In the new world of creative development, this work has been making its way in-house. While creative agencies are fighting to maintain relevance in this new environment, there’s little doubt that the marketing landscape will soon change forever.
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Tier10 was named a winner in the 14th Annual Davey Awards, receiving three silver awards for its exceptional video production in the Automotive Commercials category. Awarded for works in their “Life is Better” campaign, the ad series aims to demonstrate how Honda’s vehicles can meet a variety of individual needs while embodying customers’ and businesses’ personal passions and values.
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