Tier10 was named a winner in the 14th Annual Davey Awards, receiving three silver awards for its exceptional video production in the Automotive Commercials category. Awarded for works in their “Life is Better” campaign, the ad series aims to demonstrate how Honda’s vehicles can meet a variety of individual needs while embodying customers’ and businesses’ personal passions and values.
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Tier10, in partnership with Acura, unveiled a long-form video chronicling Acura’s return to form at the Sahlen’s Six Hours of the Glen race. Filmed over the July 1st weekend at Watkins Glen International Raceway in New York, the piece explores in part the brand’s absence from the world of motorsports before experiencing a dominant revival in the world of racing, led by designer-turned-GM Jon Ikeda.
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Influencer marketing works on a national and local level to encourage consumers to buy certain recommended products from someone with a meaningful social media following. Social media platforms such as Facebook, Instagram, Twitter, and YouTube offer companies an innovative and productive way to reach their target audience. If you haven’t taken advantage of influencer marketing, you are ceding a large number of consumers to the competition.
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This year’s Google Marketing Live Keynote brought quite a few changes that leaders in the automotive industry should pay attention to. On July 10th, leaders, such as Senior Vice President of Google Ads Sridhar Ramaswamy, Group Product Manager of Video Ads Nicky Rettke and Product Management Director of Google Ads Anthony Chavez, took to the stage to share all the updates surrounding Google Marketing and Google Ads. While there were quite a number of changes discussed at the keynote, a few stand out that can impact how automotive industry marketers and advertisers can reach the audiences they target and produce better results. Here are the top highlights and updates from this year’s keynote you should know:
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Anyone who was around to see the rise and fall of Myspace understands that social media is constantly evolving. While consumers don’t have to worry much about this, business owners and marketers must consistently be on their toes when it comes to social media trends. It’s important to note that not all of these trends are good ones, but if you can take advantage of positive changes while mitigating negative ones, you’ll be poised to outperform your competition in the social space.
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With a growing dependence on technology, car shoppers are using their smartphones, tablets and computers to find their next vehicle. According to AutoTrader:
“In 2015, the average time consumers spent researching on digital channels was 12.5 hours. They visit approximately 9 sites, with the largest percentage being third-party sites. The internet is by far the #1 source for both new car and used car buyers with 75% of new car buyers using the internet, and 77% of used car buyers using the internet.”
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“Weaving Shibusa,” a story of Japanese craftsmanship and dedication shown through the love and fascination of denim, will be released on Vimeo on Aug. 1. Previously, the documentary was only available through live screenings. “Weaving Shibusa” originally premiered to a sold-out theater in San Francisco last August and has debuted in select cities and countries worldwide including New York, London, Thailand, Sweden, Melbourne, Manila, Mexico, and Berlin.
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The new 2018 Acura TLX hits showrooms on June 1, a reflection of the brand’s aggressive new design direction, taking its cues from the Acura Precision concept that debuted last year. The TLX refresh also includes new premium features and technology enhancements that place the 2018 TLX among the most technologically advanced and well-equipped cars in the mid-size luxury sedan segment. Meanwhile, the all-new TLX A-Spec variant amps up the sporty character of TLX with exclusive design elements and new premium features.
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