Digital
Digital Marketing
Death of a Website
June 14, 2016 | Madeleine CoeAre websites dying? According to Jon Lax, director of product design at Facebook, yes. But we’re not so sure.
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2,029 total views, 3 views today
FOMO No Mo’ for Businesses on Instagram
June 1, 2016 | Madeleine CoeIn the past, businesses on Instagram may have a experienced a little FOMO (Fear Of Missing Out, for you non-millenials) as other social media platforms opened themselves up for promoted posts and advertising services. But no longer! Instagram announced Tuesday that they would be opening up business profiles and advertising tools to companies that relied on the photo-sharing app to get their brand message out to customers.
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1,915 total views, 3 views today
Tier10 Takes Home Four Awards in the 2016 Muse Creative Awards
May 20, 2016 | Jennifer LeeTier10 was named a winner in the 2016 Muse Creative Awards. As a first time entrant, Tier10 received one Platinum Muse Award for its “2015 Agency Reel” and three Gold Muse Awards for their “Movie Night” commercial, “Aston Martin Racing” web video, and “2014 Agency Reel.” The Muse Creative Awards are internationally recognized, putting Tier10 and its award-winning content on a global platform.
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2,149 total views, 3 views today
Tier10 Snags Three 2016 Hermes Creative Awards
April 14, 2016 | Jennifer LeeTier10 was named a winner in the 2016 Hermes Creative Awards for its outstanding video creative for the second year in a row. The full-service advertising agency won three awards for “New Kid on the Block,” “Movie Night” with the 2016 Acura TLX, and its “2015 Agency Reel.”
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1,866 total views, 5 views today
Getting Your Marketing Message out of the Ad Blocker Friend-Zone
February 15, 2016 | Madeleine CoeAt the end of January, President-CEO of the Interactive Advertising Bureau Randall Rothenberg railed against for-profit ad blockers for “…stealing from publishers, subverting freedom of the press, operating a business model predicated on censorship of content and ultimately forcing consumers to pay more money for less and less diverse information.”
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2,510 total views, 3 views today
Tier10 Wins Three AVA Digital Awards
February 8, 2016 | Ashley NancoTier10 won three 2016 AVA Digital Awards for its outstanding creative in video production. As a first time entrant, Tier10 received two Platinum Awards for “Life Is Better: Honda HR-V” and “Movie Night”, and a Gold Award for “New Kid on the Block” in the commercial category for car dealerships.
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2,255 total views, 3 views today
Advertisers Rejoice! Instagram Rolls Out 60 Second Video Ads
February 5, 2016 | Tier10With over 400 million active users, Instagram stepped up its advertising game by rolling out an update for 60-second video ads. The Facebook-owned platform made the announcement on Wednesday… and just in time for Super Bowl. Coincidence? Ha.
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2,297 total views, 3 views today
6 Things that Every Great Automotive PPC Ad Needs
October 15, 2015 | Madeleine CoeWhether you are making your first real foray into the world of digital advertising, or are an old pro at getting a high Click-Through Rate (CTR), this checklist is a helpful reminder of all the components of a great ad when you begin brainstorming your next Pay-Per-Click (PPC) campaign. Read More
2,608 total views, 3 views today
