Digital
Digital Marketing
Turn Mobile Car Shoppers Into Buyers
April 26, 2018 | Tier10With a growing dependence on technology, car shoppers are using their smartphones, tablets and computers to find their next vehicle. According to AutoTrader:
“In 2015, the average time consumers spent researching on digital channels was 12.5 hours. They visit approximately 9 sites, with the largest percentage being third-party sites. The internet is by far the #1 source for both new car and used car buyers with 75% of new car buyers using the internet, and 77% of used car buyers using the internet.”
The problem then becomes how to better convert them. How do you turn mobile car shoppers into buyers? Read More
1,702 total views, no views today
“Weaving Shibusa” To Be Released on Vimeo Aug. 1
July 27, 2017 | Ashley Nanco“Weaving Shibusa,” a story of Japanese craftsmanship and dedication shown through the love and fascination of denim, will be released on Vimeo on Aug. 1. Previously, the documentary was only available through live screenings. “Weaving Shibusa” originally premiered to a sold-out theater in San Francisco last August and has debuted in select cities and countries worldwide including New York, London, Thailand, Sweden, Melbourne, Manila, Mexico, and Berlin.
Read More
2,763 total views, 5 views today
Redesigned 2018 Acura TLX Hits Showrooms June 1
May 26, 2017 | Madeleine CoeThe new 2018 Acura TLX hits showrooms on June 1, a reflection of the brand’s aggressive new design direction, taking its cues from the Acura Precision concept that debuted last year. The TLX refresh also includes new premium features and technology enhancements that place the 2018 TLX among the most technologically advanced and well-equipped cars in the mid-size luxury sedan segment. Meanwhile, the all-new TLX A-Spec variant amps up the sporty character of TLX with exclusive design elements and new premium features.
Read More
2,823 total views, 1 views today
I Stream, Therefore I Am: What the Rise of Live Video Says About Our Culture Today
May 1, 2017 | Nathan Whipple
When the popular streaming service Twitch announced late last year that they were creating an “IRL” (or “In Real Life”) category for their website, I was a bit skeptical. Up until that point, Twitch had been used predominantly by individuals who wished to stream themselves playing video games. This usually was accompanied by users sending messages into the channel’s chat feed, interacting with fellow watchers and the streamers themselves. Although the social aspect existed in this regard, I still questioned the decision of Twitch to stray so far from its roots: why would anyway want to watch someone eating dinner, or working out at the gym, or simply walking around town? Surely, I thought to myself, people have better things to occupy themselves with.
And then I found myself watching a guy in Germany build a new desk for his PC.
Read More
2,832 total views, no views today
Taking Root: Which 2016 Social Media Trends are set to Blossom in 2017?
January 25, 2017 | Madeleine CoeWe are reaching a phase of rapid progress in the social media and digital marketing space. As our means of receiving content become mobilized and virtual, the way we shop and explore products has completely shifted. We saw the seeds of evolution planted in 2016’s most popular trends and I predict that many will continue to grow and develop in 2017.
Read More
2,915 total views, 2 views today
Incoming: Part 107 and the New FAA Drone Guidelines
June 22, 2016 | Jennifer LeeIt’s the news the commercial drone world has waited years for: the Federal Aviation Administration (FAA) published its first operational rules for commercial drone use. Titled Part 107, these new regulations are expected to lower the barrier entry for new commercial drones weighing less than 55 pounds.
Read More
3,042 total views, 1 views today
Death of a Website
June 14, 2016 | Madeleine CoeAre websites dying? According to Jon Lax, director of product design at Facebook, yes. But we’re not so sure.
Read More
3,105 total views, 1 views today
FOMO No Mo’ for Businesses on Instagram
June 1, 2016 | Madeleine CoeIn the past, businesses on Instagram may have a experienced a little FOMO (Fear Of Missing Out, for you non-millenials) as other social media platforms opened themselves up for promoted posts and advertising services. But no longer! Instagram announced Tuesday that they would be opening up business profiles and advertising tools to companies that relied on the photo-sharing app to get their brand message out to customers.
Read More
2,977 total views, 1 views today
