Digital
Digital Marketing
Redesigned 2018 Acura TLX Hits Showrooms June 1
May 26, 2017 | Madeleine CoeThe new 2018 Acura TLX hits showrooms on June 1, a reflection of the brand’s aggressive new design direction, taking its cues from the Acura Precision concept that debuted last year. The TLX refresh also includes new premium features and technology enhancements that place the 2018 TLX among the most technologically advanced and well-equipped cars in the mid-size luxury sedan segment. Meanwhile, the all-new TLX A-Spec variant amps up the sporty character of TLX with exclusive design elements and new premium features.
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2,565 total views, 4 views today
I Stream, Therefore I Am: What the Rise of Live Video Says About Our Culture Today
May 1, 2017 | Nathan Whipple
When the popular streaming service Twitch announced late last year that they were creating an “IRL” (or “In Real Life”) category for their website, I was a bit skeptical. Up until that point, Twitch had been used predominantly by individuals who wished to stream themselves playing video games. This usually was accompanied by users sending messages into the channel’s chat feed, interacting with fellow watchers and the streamers themselves. Although the social aspect existed in this regard, I still questioned the decision of Twitch to stray so far from its roots: why would anyway want to watch someone eating dinner, or working out at the gym, or simply walking around town? Surely, I thought to myself, people have better things to occupy themselves with.
And then I found myself watching a guy in Germany build a new desk for his PC.
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2,583 total views, 3 views today
Taking Root: Which 2016 Social Media Trends are set to Blossom in 2017?
January 25, 2017 | Madeleine CoeWe are reaching a phase of rapid progress in the social media and digital marketing space. As our means of receiving content become mobilized and virtual, the way we shop and explore products has completely shifted. We saw the seeds of evolution planted in 2016’s most popular trends and I predict that many will continue to grow and develop in 2017.
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2,662 total views, 3 views today
Incoming: Part 107 and the New FAA Drone Guidelines
June 22, 2016 | Jennifer LeeIt’s the news the commercial drone world has waited years for: the Federal Aviation Administration (FAA) published its first operational rules for commercial drone use. Titled Part 107, these new regulations are expected to lower the barrier entry for new commercial drones weighing less than 55 pounds.
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2,792 total views, 5 views today
Death of a Website
June 14, 2016 | Madeleine CoeAre websites dying? According to Jon Lax, director of product design at Facebook, yes. But we’re not so sure.
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2,853 total views, 3 views today
FOMO No Mo’ for Businesses on Instagram
June 1, 2016 | Madeleine CoeIn the past, businesses on Instagram may have a experienced a little FOMO (Fear Of Missing Out, for you non-millenials) as other social media platforms opened themselves up for promoted posts and advertising services. But no longer! Instagram announced Tuesday that they would be opening up business profiles and advertising tools to companies that relied on the photo-sharing app to get their brand message out to customers.
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2,729 total views, 3 views today
Tier10 Takes Home Four Awards in the 2016 Muse Creative Awards
May 20, 2016 | Jennifer LeeTier10 was named a winner in the 2016 Muse Creative Awards. As a first time entrant, Tier10 received one Platinum Muse Award for its “2015 Agency Reel” and three Gold Muse Awards for their “Movie Night” commercial, “Aston Martin Racing” web video, and “2014 Agency Reel.” The Muse Creative Awards are internationally recognized, putting Tier10 and its award-winning content on a global platform.
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3,027 total views, 3 views today
Tier10 Snags Three 2016 Hermes Creative Awards
April 14, 2016 | Jennifer LeeTier10 was named a winner in the 2016 Hermes Creative Awards for its outstanding video creative for the second year in a row. The full-service advertising agency won three awards for “New Kid on the Block,” “Movie Night” with the 2016 Acura TLX, and its “2015 Agency Reel.”
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2,678 total views, 3 views today
