Digital
Digital Marketing
Getting Your Marketing Message out of the Ad Blocker Friend-Zone
February 15, 2016 | Madeleine CoeAt the end of January, President-CEO of the Interactive Advertising Bureau Randall Rothenberg railed against for-profit ad blockers for “…stealing from publishers, subverting freedom of the press, operating a business model predicated on censorship of content and ultimately forcing consumers to pay more money for less and less diverse information.”
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Tier10 Wins Three AVA Digital Awards
February 8, 2016 | Ashley NancoTier10 won three 2016 AVA Digital Awards for its outstanding creative in video production. As a first time entrant, Tier10 received two Platinum Awards for “Life Is Better: Honda HR-V” and “Movie Night”, and a Gold Award for “New Kid on the Block” in the commercial category for car dealerships.
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Advertisers Rejoice! Instagram Rolls Out 60 Second Video Ads
February 5, 2016 | Tier10With over 400 million active users, Instagram stepped up its advertising game by rolling out an update for 60-second video ads. The Facebook-owned platform made the announcement on Wednesday… and just in time for Super Bowl. Coincidence? Ha.
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6 Things that Every Great Automotive PPC Ad Needs
October 15, 2015 | Madeleine CoeWhether you are making your first real foray into the world of digital advertising, or are an old pro at getting a high Click-Through Rate (CTR), this checklist is a helpful reminder of all the components of a great ad when you begin brainstorming your next Pay-Per-Click (PPC) campaign. Read More
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Wanted: Marketing Superstar
October 3, 2015 | Tier10Welcome to Tier10, where ideas reign supreme. There’s no shame in being ambitious here; career growth is a priority for us – we help one another climb, we don’t climb over one another. Clients aren’t just customers, they’re partners. Integrity and a team-driven environment serve as incubators. If you’re ready to be an idea engineer with some of the best collaborators in the industry, let’s see where you can put your talents to work.
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Introducing Virtual Reality Video on Facebook
September 25, 2015 | Madeleine CoeWednesday marked the beginning of a new era for video on your Facebook News Feed. This refers to, of course, the introduction of the new 360-degree videos.
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Instagram Ads Are Here
September 11, 2015 | Whitney SmallIt took three and a half years, but the moment has finally arrived. Advertisers both small and large can now run campaigns on Instagram, including 30-second videos. In addition, ads are also now available in more than 30 countries, including Spain, India and South Korea.
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When Is It Time to Change Your Logo? Tier10 Weighs In.
August 19, 2015 | Madeleine Coe
Facebook stirred attitudes at the end of June, updating the typeface of the iconic logo to make it more legible for mobile users. Considering the mass migration of users from desktop to mobile usage over the past several years, an update to the logo was definitely called for. While companies have many reasons why they decide to change logos, it is a change that can certainly polarize customers, so it is worth considering all pro and cons before you make a decision.
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