Facebook stirred attitudes at the end of June, updating the typeface of the iconic logo to make it more legible for mobile users. Considering the mass migration of users from desktop to mobile usage over the past several years, an update to the logo was definitely called for. While companies have many reasons why they decide to change logos, it is a change that can certainly polarize customers, so it is worth considering all pro and cons before you make a decision.
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Instagram has finally joined the likes of Facebook and Twitter, opening up their advertising API (application programming interface) to partners, enabling marketers to buy into Instagram ads and plan automated digital ad campaigns through the photo-based social network. This is good news for businesses that would benefit from the highly visual medium.
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Despite failing to attract enough new users to meet projected goals, Twitter’s revenue has experienced exponential growth over last year’s earnings with a 61% increase to $502.4 million with a projected (and hopeful) year-end goal of $540 million. The lack of engagement from users doesn’t seem to be inhibiting the ability to monetize their service, as Twitter’s ad revenue accounts for most of the company’s earnings.
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Today, the web enters “Mobilegeddon” as Google rolls out its mobile-friendly update. Are you prepared?
Earlier this year, Google announced that it would change its search algorithms on April 21 to accommodate the growing number of mobile users accessing the Internet by boosting the ranking of mobile-friendly pages in mobile search results. With mobile making up more than half of all Google searches, this new update could negatively affect more than 40 percent of Fortune 500 companies.
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See a change in your News Feed? Starting this year, Facebook tightened its rules regarding promotional posts after an “on-going survey” with users reporting that they “wanted to see more stories from friends and Pages they care about, and less promotional posts.”
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