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Digital Marketing

Introducing Virtual Reality Video on Facebook

September 25, 2015 |

Wednesday marked the beginning of a new era for video on your Facebook News Feed. This refers to, of course, the introduction of the new 360-degree videos.
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2,156 total views, 2 views today

Instagram Ads Are Here

September 11, 2015 |

It took three and a half years, but the moment has finally arrived. Advertisers both small and large can now run campaigns on Instagram, including 30-second videos. In addition, ads are also now available in more than 30 countries, including Spain, India and South Korea.

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2,163 total views, 1 views today

When Is It Time to Change Your Logo? Tier10 Weighs In.

August 19, 2015 |

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Facebook stirred attitudes at the end of June, updating the typeface of the iconic logo to make it more legible for mobile users. Considering the mass migration of users from desktop to mobile usage over the past several years, an update to the logo was definitely called for. While companies have many reasons why they decide to change logos, it is a change that can certainly polarize customers, so it is worth considering all pro and cons before you make a decision.
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2,245 total views, 2 views today

Instagram Now Open for Advertising

August 4, 2015 |

Instagram has finally joined the likes of Facebook and Twitter, opening up their advertising API (application programming interface) to partners, enabling marketers to buy into Instagram ads and plan automated digital ad campaigns through the photo-based social network. This is good news for businesses that would benefit from the highly visual medium.
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2,186 total views, 1 views today

Twitter Losing Users, but Raking in Revenue?

July 31, 2015 |

Despite failing to attract enough new users to meet projected goals, Twitter’s revenue has experienced exponential growth over last year’s earnings with a 61% increase to $502.4 million with a projected (and hopeful) year-end goal of $540 million. The lack of engagement from users doesn’t seem to be inhibiting the ability to monetize their service, as Twitter’s ad revenue accounts for most of the company’s earnings.

So, what is Twitter doing to bring in new users and engage with current users? A big marketing push later this year.
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2,194 total views, 1 views today

Instagram Adds ‘Shop Now’ Button

June 4, 2015 |

Providing a faster route to instant gratification, “Shop Now” buttons are appearing on promotional Instagram posts as the company takes steps towards making ads available to all businesses.
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2,290 total views, 1 views today

Mobilegeddon is upon us. Are you prepared?

April 21, 2015 |

Today, the web enters “Mobilegeddon” as Google rolls out its mobile-friendly update. Are you prepared?

Earlier this year, Google announced that it would change its search algorithms on April 21 to accommodate the growing number of mobile users accessing the Internet by boosting the ranking of mobile-friendly pages in mobile search results. With mobile making up more than half of all Google searches, this new update could negatively affect more than 40 percent of Fortune 500 companies.
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2,279 total views, 1 views today

Twitter Signs Firehose Deal With Google

February 10, 2015 |

The rumored return of indexed tweets to Google’s search results was confirmed on Thursday, Feb. 5 by Twitter CEO Dick Costolo during the company’s Q4 earnings report.
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2,729 total views, 4 views today