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Digital Marketing

Instagram Now Open for Advertising

August 4, 2015 |

Instagram has finally joined the likes of Facebook and Twitter, opening up their advertising API (application programming interface) to partners, enabling marketers to buy into Instagram ads and plan automated digital ad campaigns through the photo-based social network. This is good news for businesses that would benefit from the highly visual medium.
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Twitter Losing Users, but Raking in Revenue?

July 31, 2015 |

Despite failing to attract enough new users to meet projected goals, Twitter’s revenue has experienced exponential growth over last year’s earnings with a 61% increase to $502.4 million with a projected (and hopeful) year-end goal of $540 million. The lack of engagement from users doesn’t seem to be inhibiting the ability to monetize their service, as Twitter’s ad revenue accounts for most of the company’s earnings.

So, what is Twitter doing to bring in new users and engage with current users? A big marketing push later this year.
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Instagram Adds ‘Shop Now’ Button

June 4, 2015 |

Providing a faster route to instant gratification, “Shop Now” buttons are appearing on promotional Instagram posts as the company takes steps towards making ads available to all businesses.
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Mobilegeddon is upon us. Are you prepared?

April 21, 2015 |

Today, the web enters “Mobilegeddon” as Google rolls out its mobile-friendly update. Are you prepared?

Earlier this year, Google announced that it would change its search algorithms on April 21 to accommodate the growing number of mobile users accessing the Internet by boosting the ranking of mobile-friendly pages in mobile search results. With mobile making up more than half of all Google searches, this new update could negatively affect more than 40 percent of Fortune 500 companies.
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Twitter Signs Firehose Deal With Google

February 10, 2015 |

The rumored return of indexed tweets to Google’s search results was confirmed on Thursday, Feb. 5 by Twitter CEO Dick Costolo during the company’s Q4 earnings report.
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Facebook Tightens Reins on Promo Page Posts

February 2, 2015 |

See a change in your News Feed? Starting this year, Facebook tightened its rules regarding promotional posts after an “on-going survey” with users reporting that they “wanted to see more stories from friends and Pages they care about, and less promotional posts.”
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CBS, HBO Moves Point to Changing Media-Buying Landscape

October 30, 2014 |

Within hours of each other, CBS and HBO made very clear their intentions to go after “cord cutters” – consumers who have Internet access but don’t have cable subscriptions. Read More

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What You Need To Know: Apple Watch, Apple Pay, iPhone 6

September 9, 2014 |

Apple once again made history at the Flint Center for Performing Arts center yesterday with the reveal of the latest iPhones, the long-expected Apple Watch and the Apple Pay system.

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