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Turn Mobile Car Shoppers Into Buyers

April 26, 2018 |

With a growing dependence on technology, car shoppers are using their smartphones, tablets and computers to find their next vehicle. According to AutoTrader:

“In 2015, the average time consumers spent researching on digital channels was 12.5 hours. They visit approximately 9 sites, with the largest percentage being third-party sites. The internet is by far the #1 source for both new car and used car buyers with 75% of new car buyers using the internet, and 77% of used car buyers using the internet.”

The problem then becomes how to better convert them. How do you turn mobile car shoppers into buyers? Read More

1,066 total views, 5 views today

Taking Root: Which 2016 Social Media Trends are set to Blossom in 2017?

January 25, 2017 |

We are reaching a phase of rapid progress in the social media and digital marketing space. As our means of receiving content become mobilized and virtual, the way we shop and explore products has completely shifted. We saw the seeds of evolution planted in 2016’s most popular trends and I predict that many will continue to grow and develop in 2017.
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2,298 total views, 5 views today

Is VR the Driving Force Behind Automotive Advertising?

November 14, 2016 |

Automotive companies have been pushing the inclusion of VR into their sales strategies for the past year, and show no signs of slowing down. The reason? Those dang young people again. So, what are we to make from all of this? Does it mean that the car buying experience of today is no more?

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2,405 total views, 5 views today

The Pokémon Go Disrupt

July 29, 2016 |

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There’s a Charizard in your garden and the neighborhood kids are climbing over the fence to capture it. This isn’t an obscure early 2000’s cartoon reference; this is today’s augmented reality and marketers are trying to understand how they too can catch them all (Pokémon-obsessed customers that is).
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2,486 total views, 6 views today

Death of a Website

June 14, 2016 |

Are websites dying? According to Jon Lax, director of product design at Facebook, yes. But we’re not so sure.
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2,485 total views, 6 views today

Instagram Ads Are Here

September 11, 2015 |

It took three and a half years, but the moment has finally arrived. Advertisers both small and large can now run campaigns on Instagram, including 30-second videos. In addition, ads are also now available in more than 30 countries, including Spain, India and South Korea.

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3,015 total views, 5 views today

Instagram Now Open for Advertising

August 4, 2015 |

Instagram has finally joined the likes of Facebook and Twitter, opening up their advertising API (application programming interface) to partners, enabling marketers to buy into Instagram ads and plan automated digital ad campaigns through the photo-based social network. This is good news for businesses that would benefit from the highly visual medium.
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3,047 total views, 5 views today

Instagram Adds ‘Shop Now’ Button

June 4, 2015 |

Providing a faster route to instant gratification, “Shop Now” buttons are appearing on promotional Instagram posts as the company takes steps towards making ads available to all businesses.
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3,155 total views, 6 views today