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4 Mobile Marketing Tips for Automotive Dealers

April 16, 2015 |

Since the introduction of mobile devices, mobile has made a huge impact on the way people shop for vehicles online.

Mobile devices let consumers research product information from any location, even while they’re at the dealership. According to a study by Dealer Advantage, 63 percent of auto shoppers researched and shopped online while at a dealership. Additionally, 51 percent of auto shoppers used their mobile devices to compare prices.

If your dealership is yet to implement a mobile marketing strategy, you’re missing out on a huge opportunity to build relationships with your valued customers. Here are four mobile marketing tips that will take your dealership’s reputation to the next level.

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1,339 total views, 1 views today

Twitter Introduces Potential Game-Changing Video Platform in Periscope

April 9, 2015 |

On March 26, Twitter introduced Periscope, a new app that lets you share and experience live video streams from your mobile phone.

Periscope lets the broadcasters of a video stream share an experience with others through their eyes. In turn, Periscope lets viewers step into someone else’s shoes and experience what they see, hear, and feel. In addition to everyday people, businesses could (and probably will) use Periscope to broadcast an event or new product or provide a behind the scenes look into their everyday business.

So, how does Periscope work?
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What You Need To Know: Apple Watch, Apple Pay, iPhone 6

September 9, 2014 |

Apple once again made history at the Flint Center for Performing Arts center yesterday with the reveal of the latest iPhones, the long-expected Apple Watch and the Apple Pay system.

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4 Reasons Instagram’s Hyperlapse is Perfect for the Auto Industry

August 29, 2014 |

With the release of Hyperlapse from Instagram early this week, advertisers and businesses were quickly coming up with ways to use the platform for promotion. This, obviously, is nothing new as social media continues its growth as an advertising medium. Read More

2,515 total views, 2 views today

4 Important Steps to Connecting With Social Media Influencers

August 5, 2014 |

These days, entering into the world of social media can seem like a daunting task. Not only does one have to build a follower base, they also have to make sure their message reaches through the “noise” to reach those with whom they want to engage. Read More

1,638 total views, 2 views today

How Recent SMA Updates Can Benefit Dealers

July 8, 2014 |

In the world of social media, change is constant. As social media sites transition from niche social platforms to public companies, there will be an increased focus on revenue and profitability. One way these sites are trying to monetize is through their ever-developing ad platforms. Read More

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Can Yahoo’s New Video Site Dethrone YouTube?

June 5, 2014 |

This summer, Yahoo plans to unveil a video service that will potentially rival YouTube. The company is targeting creators who are unhappy with YouTube’s overall system, particularly the ad rates and revenue sharing deals. Read More

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Pinterest Transitions Toward Generating Ad Revenue

May 20, 2014 |

In the last month, Pinterest has expanded its platform with new marketing tools and service offerings. Read More

1,366 total views, no views today