In an effort to drive advertising revenue, Twitter announced a new mobile app install suite available for advertising space on and off Twitter as a result of the October acquisition of MoPub, a mobile ad exchange company.
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Last week Apple made the move to open up its iAd platform to a broader audience. With this change, anyone with an Apple ID can create an account with the mobile-ad management tool, iAd Workbench, and begin a campaign within two days.
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At long last, your car is catching up to your mobile phone with 4G connectivity. Audi, the first automaker to boast the new technology, will be including 4G/LTE in their A3 sedan model coming to showrooms soon.
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Though Apple’s App Store and Android’s Google Play have grown to be the primary sources for app downloads in our world of smartphones, Facebook is now trying to take on a bigger role in app marketing.
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For years, Apple has represented the vanguard of technology and its union with beautiful design. Bearing that in mind, it was only a matter of time before the California company fully integrated itself into the automotive sphere.
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There is a saying, “As California goes, so goes the country.” This seems to be the case with smartphone kill switch legislation. Just a week after a bill was proposed in the California State Senate, federal lawmakers have introduced their own version.
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