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Snapchat for Business: Just Say No

October 27, 2016 |

Just like every social media platform that has risen to notoriety, Snapchat’s popularity had inspired a slew of articles championing the app as the new Manifest Destiny of digital marketers.

How about no?
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2,873 total views, 3 views today

Are Spectacles the Event Horizon for Wearable Tech?

September 28, 2016 |

A little over a year and a half ago, Google decided that their Glass, the darling of the wearable tech world for a few glorious moments, was going away. It’s easy to dismiss this news as underwhelming, but once upon a time, Google Glass was worth an entire episode of The Simpsons, a 12-page spread in the September issue of Vogue, and was deemed to be one of Time’s Inventions of the Year. What went from being a matter of “if” wearable tech would catch on to “when” fell the way of the Bluetooth headset: useful, but worth neither the price point (in Google’s case) nor the faux paux.

So what makes newly branded Snap Inc.’s Spectacles any different?
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2,623 total views, 4 views today

Banned from #TheBigEvent? Here’s What You Can Say About the Olympics

August 2, 2016 |

If you’re not Visa, Coca-Cola, McDonald’s, or any company that paid over $100 million for an official Olympic sponsorship, then you’re going to have a tough time talking about this year’s Olympics on social media.
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2,782 total views, 3 views today

Death of a Website

June 14, 2016 |

Are websites dying? According to Jon Lax, director of product design at Facebook, yes. But we’re not so sure.
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2,853 total views, 3 views today

FOMO No Mo’ for Businesses on Instagram

June 1, 2016 |

In the past, businesses on Instagram may have a experienced a little FOMO (Fear Of Missing Out, for you non-millenials) as other social media platforms opened themselves up for promoted posts and advertising services. But no longer! Instagram announced Tuesday that they would be opening up business profiles and advertising tools to companies that relied on the photo-sharing app to get their brand message out to customers.
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2,729 total views, 3 views today

Springtime Social Shakedown

March 31, 2016 |

As we head into April, here’s what you need to know now to be in the know for social media this spring.
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2,835 total views, 4 views today

What Instagram’s New Algorithm Means for Users and Advertisers

March 16, 2016 |

Your Instagram scrolling just got 10x more personal. While in the past Instagram has stuck to a strictly chronological-based scroll, from most recent to least recent, posts will now appear in order based on the photos you most want to see from the accounts you follow.
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2,996 total views, 3 views today

Advertisers Rejoice! Instagram Rolls Out 60 Second Video Ads

February 5, 2016 |

With over 400 million active users, Instagram stepped up its advertising game by rolling out an update for 60-second video ads. The Facebook-owned platform made the announcement on Wednesday… and just in time for Super Bowl. Coincidence? Ha.
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3,086 total views, 3 views today