We are reaching a phase of rapid progress in the social media and digital marketing space. As our means of receiving content become mobilized and virtual, the way we shop and explore products has completely shifted. We saw the seeds of evolution planted in 2016’s most popular trends and I predict that many will continue to grow and develop in 2017.
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The fall season is full of change. Leaves change their color, pumpkin spice brutally divides a nation, and my social media feeds begin demanding sacrifice. If I went to a pumpkin patch but didn’t post pictures of my trip, is it like I even went? If I think Thanksgiving should get more acknowledgment but don’t rant about it on Twitter, is it like I even care? If I don’t make a big deal about the fall season in general, is it like I even care about anything?
But I digress.
What I do care about is providing you with a roundup of all the changes that are going on with social media over the past couple of weeks, and much like the nature of the fall season, there has been a lot of change going on with the Internet’s big players, starting with…
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Just like every social media platform that has risen to notoriety, Snapchat’s popularity had inspired a slew of articles championing the app as the new Manifest Destiny of digital marketers.
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A little over a year and a half ago, Google decided that their Glass, the darling of the wearable tech world for a few glorious moments, was going away. It’s easy to dismiss this news as underwhelming, but once upon a time, Google Glass was worth an entire episode of The Simpsons, a 12-page spread in the September issue of Vogue, and was deemed to be one of Time’s Inventions of the Year. What went from being a matter of “if” wearable tech would catch on to “when” fell the way of the Bluetooth headset: useful, but worth neither the price point (in Google’s case) nor the faux paux.
So what makes newly branded Snap Inc.’s Spectacles any different?
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If you’re not Visa, Coca-Cola, McDonald’s, or any company that paid over $100 million for an official Olympic sponsorship, then you’re going to have a tough time talking about this year’s Olympics on social media.
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In the past, businesses on Instagram may have a experienced a little FOMO (Fear Of Missing Out, for you non-millenials) as other social media platforms opened themselves up for promoted posts and advertising services. But no longer! Instagram announced Tuesday that they would be opening up business profiles and advertising tools to companies that relied on the photo-sharing app to get their brand message out to customers.
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