Twitter has a huge self-esteem problem.
Project Lightning is an ongoing rollout of updates to make the website a true platform for content curation, as originally intended. Moments and the recently swapped out “favorite” for a “like” button were some of the newest features to debut in a slew of updates as Twitter made a mad dash to resurrect its platform and grow its user base. But is Twitter’s cycle of reinvention going to be what ultimately saves it or wrecks it?
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It took three and a half years, but the moment has finally arrived. Advertisers both small and large can now run campaigns on Instagram, including 30-second videos. In addition, ads are also now available in more than 30 countries, including Spain, India and South Korea.
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Instagram says, “Square no more!” The news many Instagram users have been waiting for has finally arrived! In a blog post on Aug. 27, Instagram announced that it will now allow users to post photos and videos in landscape and portrait formats.
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Instagram has finally joined the likes of Facebook and Twitter, opening up their advertising API (application programming interface) to partners, enabling marketers to buy into Instagram ads and plan automated digital ad campaigns through the photo-based social network. This is good news for businesses that would benefit from the highly visual medium.
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Despite failing to attract enough new users to meet projected goals, Twitter’s revenue has experienced exponential growth over last year’s earnings with a 61% increase to $502.4 million with a projected (and hopeful) year-end goal of $540 million. The lack of engagement from users doesn’t seem to be inhibiting the ability to monetize their service, as Twitter’s ad revenue accounts for most of the company’s earnings.
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Remember when Google launched Google+ and everyone migrated to the best new social network? Me neither. Google is finally changing their strategy and giving up on Google+ as a social networking platform.
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Twitter users may have noticed a new background when logging on. The social platform recently removed personalized wallpapers from users’ home and notification timelines without a word, leaving users in the dark….or, the white.
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