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Facebook’s Live Edges in on Twitter’s Periscope

December 3, 2015 |

Today Facebook started a limited test run of a new live video stream function that they are just calling “Live” for now. For select iPhone users, an extra icon is available in their Update Status box that will allow them to submit a brief description and select an audience before broadcasting live.
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2,648 total views, 6 views today

What’s Good, Twitter?

November 25, 2015 |

Twitter has a huge self-esteem problem.

Project Lightning is an ongoing rollout of updates to make the website a true platform for content curation, as originally intended. Moments and the recently swapped out “favorite” for a “like” button were some of the newest features to debut in a slew of updates as Twitter made a mad dash to resurrect its platform and grow its user base. But is Twitter’s cycle of reinvention going to be what ultimately saves it or wrecks it?
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2,875 total views, 4 views today

Introducing Virtual Reality Video on Facebook

September 25, 2015 |

Wednesday marked the beginning of a new era for video on your Facebook News Feed. This refers to, of course, the introduction of the new 360-degree videos.
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2,822 total views, 6 views today

Instagram Ads Are Here

September 11, 2015 |

It took three and a half years, but the moment has finally arrived. Advertisers both small and large can now run campaigns on Instagram, including 30-second videos. In addition, ads are also now available in more than 30 countries, including Spain, India and South Korea.

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2,795 total views, 6 views today

“Don’t Be a Square!” Instagram Now Supports Landscape and Portrait Formats

September 4, 2015 |

Instagram says, “Square no more!” The news many Instagram users have been waiting for has finally arrived! In a blog post on Aug. 27, Instagram announced that it will now allow users to post photos and videos in landscape and portrait formats.
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2,842 total views, 4 views today

Instagram Now Open for Advertising

August 4, 2015 |

Instagram has finally joined the likes of Facebook and Twitter, opening up their advertising API (application programming interface) to partners, enabling marketers to buy into Instagram ads and plan automated digital ad campaigns through the photo-based social network. This is good news for businesses that would benefit from the highly visual medium.
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2,829 total views, 5 views today

Twitter Losing Users, but Raking in Revenue?

July 31, 2015 |

Despite failing to attract enough new users to meet projected goals, Twitter’s revenue has experienced exponential growth over last year’s earnings with a 61% increase to $502.4 million with a projected (and hopeful) year-end goal of $540 million. The lack of engagement from users doesn’t seem to be inhibiting the ability to monetize their service, as Twitter’s ad revenue accounts for most of the company’s earnings.

So, what is Twitter doing to bring in new users and engage with current users? A big marketing push later this year.
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2,852 total views, 4 views today

Google Finally Gives Up the Ghost of Google+

July 29, 2015 |

Remember when Google launched Google+ and everyone migrated to the best new social network? Me neither. Google is finally changing their strategy and giving up on Google+ as a social networking platform.
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3,039 total views, 4 views today