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Twitter Losing Users, but Raking in Revenue?

July 31, 2015 |

Despite failing to attract enough new users to meet projected goals, Twitter’s revenue has experienced exponential growth over last year’s earnings with a 61% increase to $502.4 million with a projected (and hopeful) year-end goal of $540 million. The lack of engagement from users doesn’t seem to be inhibiting the ability to monetize their service, as Twitter’s ad revenue accounts for most of the company’s earnings.

So, what is Twitter doing to bring in new users and engage with current users? A big marketing push later this year.
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4,061 total views, 1 views today

Google Finally Gives Up the Ghost of Google+

July 29, 2015 |

Remember when Google launched Google+ and everyone migrated to the best new social network? Me neither. Google is finally changing their strategy and giving up on Google+ as a social networking platform.
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4,251 total views, 1 views today

Twitter’s Blinding White

July 23, 2015 |

Twitter users may have noticed a new background when logging on. The social platform recently removed personalized wallpapers from users’ home and notification timelines without a word, leaving users in the dark….or, the white.
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4,074 total views, 2 views today

Instagram Update: All-New Search and Explore Features

July 2, 2015 |

Over 70 million photos are shared each day by Instagram’s 300 million monthly active users. And, even though all these people are sharing all these great photos, there really isn’t an easy way to locate most of it.

Well, all of that has changed with Instagram’s latest updates, developed to “help connect [the Instagram] community to the world as it happens.”
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4,087 total views, 3 views today

Cause Marketing + Collaboration

June 25, 2015 |

Collaboration feels good, doesn’t it? But it can also be good for business. Recently, TOMS® collaborated with Audi to create an Audi-inspired, limited-edition shoe to raise money for the One for One® giving program. These types of cooperative efforts work to create brilliant marketing on so many levels. While a partnership between major brands is something that happens often to produce unique results and takeaways for the consumer, it is also something that can be done on a smaller scale with your dealership and local brands. Read More

4,180 total views, 2 views today

The Basics: Facebook Pages

June 16, 2015 |

Facebook makes constant updates to their interface. As a marketer, you need to stay up to date with these changes because Facebook is a powerful friend to have. In this post, we will share with you some best practices to ensure you are getting as much out of this relationship as Facebook is. Read More

3,989 total views, 4 views today

Instagram Adds ‘Shop Now’ Button

June 4, 2015 |

Providing a faster route to instant gratification, “Shop Now” buttons are appearing on promotional Instagram posts as the company takes steps towards making ads available to all businesses.
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4,270 total views, 2 views today

Facebook Updates Continue Content Balancing Act

June 2, 2015 |

Facebook has yet again made updates that will have an effect on what type of content users see as a part of their Facebook experience. This time, updates include three new changes to the News Feed algorithm.
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3,912 total views, no views today