See a change in your News Feed? Starting this year, Facebook tightened its rules regarding promotional posts after an “on-going survey” with users reporting that they “wanted to see more stories from friends and Pages they care about, and less promotional posts.”
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Today there are over 100,000 factors considered in Facebook’s algorithm when deciding which content is shown to whom and where it is positioned in their Newsfeed.
Facebook lives by one rule: to protect the user experience at all costs. Without users, their entire business model will collapse. That being said, it is critical that the rules below are followed when considering what content to post, how often, etc.
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On Wednesday, Facebook removed the ability for pages to “Like Gate” – letting users view your content or contests in exchange for a page “like.” With the move initially announced in August, marketers, brands and businesses have had enough time to prepare. While their Facebook strategy is sure to change, some of the best practices for dealing with the change are tactics that pages should have already been doing.
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Amazon is in a no-holds-barred war to grab every bit of attention possible from our lightning-fast content viewing, ADHD-laden society. Its latest acquisition represents another step in their marketing and content strategy.
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In its latest round of experiments with the platform, Twitter has begun filling people’s timelines with tweets that their friends have favorited. The feature, while similar to a retweet, is much more like Facebook’s news feed and its endless stream of user likes. Since being tested, the reaction to the experiment has been mostly negative.
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Internships are one of the most pivotal experiences for a college-aged student seeking to develop him or herself professionally. They allow the student to get a snapshot of an industry, company, and culture. We at Tier10, asked our summer interns some questions about their experience and what they learned.
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These days, entering into the world of social media can seem like a daunting task. Not only does one have to build a follower base, they also have to make sure their message reaches through the “noise” to reach those with whom they want to engage.
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Social media is one of the most widely discussed topics today. From news reports targeted at concerned parents to tech blogs that cater to the titans of Silicon Valley, social media has become one of the 21st Century’s hot-button topics. With all of the buzz surrounding the monetization of social media and its supposed detrimental effects on social interaction, these discussions often ignore the most basic ideas of social media in order to discuss and analyze its secondary effects. As such, very few people ever seem to discuss the original concept behind social media: finding new ways to bring people closer. However, Facebook’s latest app is designed to bring the social network back to basics, at least for a select few.
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