Amazon is in a no-holds-barred war to grab every bit of attention possible from our lightning-fast content viewing, ADHD-laden society. Its latest acquisition represents another step in their marketing and content strategy.
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In its latest round of experiments with the platform, Twitter has begun filling people’s timelines with tweets that their friends have favorited. The feature, while similar to a retweet, is much more like Facebook’s news feed and its endless stream of user likes. Since being tested, the reaction to the experiment has been mostly negative.
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Internships are one of the most pivotal experiences for a college-aged student seeking to develop him or herself professionally. They allow the student to get a snapshot of an industry, company, and culture. We at Tier10, asked our summer interns some questions about their experience and what they learned.
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These days, entering into the world of social media can seem like a daunting task. Not only does one have to build a follower base, they also have to make sure their message reaches through the “noise” to reach those with whom they want to engage.
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Social media is one of the most widely discussed topics today. From news reports targeted at concerned parents to tech blogs that cater to the titans of Silicon Valley, social media has become one of the 21st Century’s hot-button topics. With all of the buzz surrounding the monetization of social media and its supposed detrimental effects on social interaction, these discussions often ignore the most basic ideas of social media in order to discuss and analyze its secondary effects. As such, very few people ever seem to discuss the original concept behind social media: finding new ways to bring people closer. However, Facebook’s latest app is designed to bring the social network back to basics, at least for a select few.
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The digital medium has altered the marketing landscape forever. Gone are the days of traditional in-person marketing. With the rise of social media, marketers are faced with an even more difficult challenge: building relationships with customers that they’ve never met in person.
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In the world of social media, change is constant. As social media sites transition from niche social platforms to public companies, there will be an increased focus on revenue and profitability. One way these sites are trying to monetize is through their ever-developing ad platforms.
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Nearly half the planet is expected to watch the 2014 World Cup on TV this summer, giving advertisers a diverse group of viewers to reach through a 31-day span. This opportunity has sparked some brands to branch out of their advertising comfort zone and look at different approaches to World Cup-themed campaigns.
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