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Is VR the Driving Force Behind Automotive Advertising?

November 14, 2016 |

Automotive companies have been pushing the inclusion of VR into their sales strategies for the past year, and show no signs of slowing down. The reason? Those dang young people again. So, what are we to make from all of this? Does it mean that the car buying experience of today is no more?

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Kids These Days!: Why an Understanding of Different Realities Affects More Than Just Millennials

October 17, 2016 |

Ugh, millennials. What with their “Playboxes” and “X-Stations.” They’re always on the “Snapbook” or “InstaFace” these days, and now they’re chasing “Pokeman” through my yard and trampling my azalea bushes! Now they’ve got these boxes on their face and keep raving about this “virtual reality” nonsense where they’re fighting dragons and saving princesses. Well let me tell you something sonny; back in my day, we were fighting Charlie over in Europe, and the only saving we did was our own rear ends from explosions! What kind of world do we live in where you need a “virtual” reality?

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Quantifying Spock: How Vehicle Autonomy Presents an Ethical Quandary

October 7, 2016 |

It’s a crisp, fall afternoon, and you’re being driven through the city by your new autonomous car. As you marvel at how far technology has come, a group of children becomes detached from their tour group and crosses the road. In a stroke of bad luck, it seems that your car’s brake system has malfunctioned! You’d swerve out of the way, but a large dump truck is occupying the other lane, and a collision into said object will spell certain death for you and your fiancé in the passenger seat (did I mention she’s pregnant?) You’re now faced with a decision: do you save you and your loved, or the children who are (illegally, I might add,) crossing the street?
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Are Spectacles the Event Horizon for Wearable Tech?

September 28, 2016 |

A little over a year and a half ago, Google decided that their Glass, the darling of the wearable tech world for a few glorious moments, was going away. It’s easy to dismiss this news as underwhelming, but once upon a time, Google Glass was worth an entire episode of The Simpsons, a 12-page spread in the September issue of Vogue, and was deemed to be one of Time’s Inventions of the Year. What went from being a matter of “if” wearable tech would catch on to “when” fell the way of the Bluetooth headset: useful, but worth neither the price point (in Google’s case) nor the faux paux.

So what makes newly branded Snap Inc.’s Spectacles any different?
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It’s happening. FAA drone regulations officially effective.

August 31, 2016 |

The Federal Aviation Administration’s new rules for routine commercial use of drones became effective on Monday, Aug. 29. Outlined in June this year, and formally known as Part 107, the new regulations are intended to reduce risk to other aircrafts as well as people and property on the ground. Read More

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Closer to Saying Hello to the Self-Driving Car

July 1, 2016 |

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The once sci-fi pipe dream of movies like “The Fifth Element” and “I, Robot”, and KITT from TV’s “Knight Rider” started to become a reality when Google announced their intentions to build a self-driving car circa 2009. In the 7 years since, more and more automotive manufacturers and independent companies have jumped on board with their own fully autonomous vehicle concepts; Mercedes-Benz F 015 Luxury in Motion research car, Honda’s ADAS-equipped Civic, Acura’s next-gen RLX hybrid, as well as Tesla, Ford, General Motors (GM), Audi, Lexus, and Rolls-Royce among others. Some manufacturers opted to develop vehicles specifically suited to the concept of a driverless car, while others have pursued technology that could be adapted to any model to enable self-driving modes. Read More

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Death of a Website

June 14, 2016 |

Are websites dying? According to Jon Lax, director of product design at Facebook, yes. But we’re not so sure.
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Attack on Titan: Is the Apple Car Project in Trouble?

February 2, 2016 |

A few months ago, we ran a piece regarding Apple’s foray into the automotive market, but it seems that progress has hit a roadblock.
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