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Technology

Technology

Targeted Marketing & QR Codes: Bridging the Gap Between Print and Web

July 13, 2011 |

According to Rob Nawfel, president of Ironwood Lithographers, “If you are not currently utilizing QR codes in your printed marketing materials, you are missing a great marketing opportunity Read More

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An Ink Spot? No, it’s a QR Interactive Ad

June 27, 2011 |

Three New York Acura dealers first used the bar code technology in an April 14 full-page ad in The New York Times. The dealers hoped the ads would build sales and, maybe, a local dealer ad association. Read More

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