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The Growing Importance of Customer Engagement

May 17, 2019 |

In the past, car buyers spent time studying auto dealership ads via newspapers and visiting dealerships. It was the only way to get educated on new models and features. In today’s market, car buyers do that online. As a result, developing new customer-engagement strategies is key to dealership success. Read More

35 total views, 1 views today

Get the Most from Digital Marketing

May 3, 2019 |

Like everything else in our digital world, you can almost see digital marketing evolving. It’s a challenge keeping up. Your marketing strategies need to change to take advantage of digital marketing tools. You also need to keep pace with the changing expectations of your customers and prospects. To meet those challenges, you need to use the right digital tools at the right time, while still looking at what the future holds.

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83 total views, no views today

Tier10 Wins Three Hermes Creative Awards

April 24, 2019 |

Tier10 was named a winner in the Hermes Creative Award 2019 competition for its excellence in video creative under the Automotive and TV Ad categories. The full-service automotive advertising agency earned a Platinum, Gold, and Honorable Mention in the international creative competition. Read More

105 total views, 1 views today

5 Tips for Creating Successful Dealership Walk-Around Videos

April 17, 2019 |

Each year, over 17 million Americans venture out to new and used car dealerships to make purchases.

If you are the owner of a car dealership, your main objective should be attracting new customers regularly. While this may sound relatively simple, the overwhelming amount of competition in the dealership market can make it difficult to attract new customers.

Embracing the power of social media and technology is a great way to catch the eye of consumers in the market for a quality new or used vehicle. One of the most popular tools used by car dealerships around the country is walk-around videos.
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9 Ad Trends That Can Help Your Business Grow

March 28, 2019 |

Sorry to break it to you, but auto sales are down — and they will continue to decline. There’s no need to panic, though. Car dealers can reverse this trend by creating strategies that resonate with potential customers. Focusing on the latest advertising trends is a great way to stay competitive. Here are nine trends that are making waves.
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177 total views, 2 views today

What Predictive Analytics Can Do for Your Business

March 5, 2019 |

Customers are hard to predict.

Sometimes you think you haven’t made the sale, but the customer ends up placing a huge order. Other times, customers seem like they’re happy with your service, but they vanish and take their business to your rivals.

It would be useful to have a crystal ball that allowed you to see into the future and accurately predict customer behavior. You could take all the guesswork out of your marketing and customer relationship management.

Sadly, enterprise-ready crystal balls aren’t commercially available yet. But you do have access to a set of tools and techniques that help you make extremely accurate predictions about what’s going to happen next in your business. This is what’s known as predictive analytics. Read More

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Must-Know Social Media Trends

February 28, 2019 |

Like all trends, social media trends change constantly. Nevertheless, trying to predict what’s next is a huge part of staying relevant. Luckily, big data companies do much of the work for you. By tracking millions of posts and hashtags, they can anticipate what’s coming so you can better plan your social media strategy. There is no better time to start looking ahead than now. Here’s a look at six social media trends to you’ll probably see quite often. Read More

195 total views, 1 views today

Tier10 Named a Finalist in 2019 DC ADDY Awards

February 22, 2019 |

Tier10 was named a finalist in the 2019 American Advertising Awards – DC for its long-form video, “Acura + Precision Crafted Performance.” Tier10 will go up against the other finalists to be honored with a Gold or Silver American Advertising Award at the ADDY Awards DC gala on March 21at the Carnegie Institution for Science in Washington, D.C.
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