Content is King.
You’ve heard it before. But putting out the right content at the right time and to the right audience is vital. After all, the whole end-game of content marketing is attraction, conversion, and retention of customers. Who doesn’t want to drive additional traffic to their website? Generate additional leads? Make additional – and continuous – sales?
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With the rise of social media, dealerships are realizing that instead of meeting their potential customers face-to-face, they now have to reach out and cultivate relationships in the online sphere. Content marketing is one of the ways they tackle this seemingly insurmountable task.
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Creating a knockout punch on social media isn’t an overnight success kind of thing. You can’t just sprinkle a few mentions, add a pinch of curated content, and Voila! Unfortunately, there just isn’t any magical recipe. That said, with the right combination of social media marketing tools and a solid social media marketing strategy, you can see some pretty amazing results.
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It’s never a bad time to revisit your campaigns, strategies and social media best practices. When you get this right, building your brand through social media marketing can pay off in a huge way sets you up for many successful years.
Just one misstep, though, can equate to a loss of credibility. It can take just as long – or longer – to regain your audience’s trust once you’ve lost it.
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Social media marketing can be the best tool in your entire marketing toolbox. Small businesses to major corporations utilize social media to reach prospective and current customers. Your prospects and your customers already use social media to interact with other brands, so if you aren’t using these ready-made marketing platforms to talk to your audience, you’re really missing out. Fantastic social media marketing can bring you tremendous success, create advocates devoted to your brand, and even drive sales and prospects.
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If content is king, visuals are his “ride or die.”
When you have a lot of information to give, infographics are the ideal tool that can help you transform massive amounts of information into easily digestible chunks. What’s not so easy? Creating the infographic.
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Visual marketing can do great things for a company, but nailing down infographic best practices can provide a tool that’s unstoppable. These graphics combine aesthetics and information, and when it comes to shareability, it’s difficult to imagine two more important factors. By utilizing these tips to perfect their infographic game, marketers will see huge results over time.
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Marketers have many promotional tools at their fingertips, but the known benefits of infographics have proven the informative visuals to be woefully underutilized. While their use in scientific circles goes back to at least 1626, it was the internet and a need to advertise in an educational manner that took them mainstream. This use will only continue to grow as business professionals recognize the benefits.
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