In May of 2019, YouTube’s video creators uploaded 500 hours of content every minute. That comes to 720,000 hours of video per day. Granted, much of the content gets ignored because it doesn’t have much value to viewers. Still, the stupefying amount of video on YouTube makes it obvious that you have plenty of competition.
It can take years to build a loyal following and reach the 100,000 subscriber mark that earns you an award from YouTube.
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YouTube gives marketers and content creators several ways to display ads to their audiences. You need to understand the different types of YouTube ads, though, before you can make the most of the platform’s features.
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Every marketer should understand the importance of using social media to build brand recognition and improve sales. Unfortunately, some marketing professionals seem to forget that YouTube counts as one of the world’s most popular social media sites.
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If you’re considering an influencer marketing campaign, you might wonder how exactly you’ll manage it. It’s not a secret that an influencer campaign can rapidly become larger than you ever expected – especially if you’re not prepared. Thankfully, there are a ton of influencer marketing tools to help you run a successful and streamlined campaign.
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Maybe you went to college and earned a marketing degree years ago. Maybe you were an entrepreneur a decade ago but decided to take a break. Whatever the reason – if the landscape of today’s marketing looks entirely foreign to you, you’re not alone.
Trends in marketing shift all the time, techniques change, and with them so do the surrounding buzzwords.
To bring you up to speed, two current, buzzworthy marketing trends today are:
- Influencer marketing
- Affiliate marketing
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For the past few years, influencer marketing has been gaining momentum – so much so that it’s now a vast and indispensable piece of marketing’s landscape. In fact, you’d be hard-pressed to find a brand that isn’t using it. It one of the most unique and authentic approaches to marketing that allows you to powerfully reach your audience.
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Marketing professionals have always relied on data to help them craft effective campaigns. In the past, though, they had to survey consumers to find out how people responded to certain messages. Gathering data took a long time, and you didn’t always get accurate results.
Thankfully, today’s marketers have software that helps them do everything from choosing the right keywords to deciding the perfect timing for a social media post.
With so many digital marketing tools available, though, people can get confused about their options.
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Traditional marketing or digital marketing? For many enterprises, they are symbiotic rather than binary options. Traditional marketing is too often derided as old-fashioned. The truth is, it is also well-proven. It remains effective with certain demographics. And, in the right circumstances, it dovetails well with myriad digital initiatives.
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