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Building Brand Awareness With a Combination of Marketing

August 2, 2018 |

Auto dealers must stay ahead of the curve when it comes to marketing and combination marketing is one of the ways to achieve this. Combination marketing not only adds value but increases brand awareness.

Tier10 supports and provides a balanced, multi-channel approach across all advertising tiers to ensure brand awareness and visibility. Here are a few of the variations of marketing that, when combined together, create a more robust way of propagating leads. This includes traditional marketing as well as social media and website advertising. Read More

1,192 total views, 1 views today

Google Marketing Live Updates

July 19, 2018 |

This year’s Google Marketing Live Keynote brought quite a few changes that leaders in the automotive industry should pay attention to. On July 10th, leaders, such as Senior Vice President of Google Ads Sridhar Ramaswamy, Group Product Manager of Video Ads Nicky Rettke and Product Management Director of Google Ads Anthony Chavez, took to the stage to share all the updates surrounding Google Marketing and Google Ads. While there were quite a number of changes discussed at the keynote, a few stand out that can impact how automotive industry marketers and advertisers can reach the audiences they target and produce better results. Here are the top highlights and updates from this year’s keynote you should know:

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1,311 total views, 1 views today

Data Comes First (Party): Why You Should Keep Your Data In-House

July 12, 2018 |

As a data-driven ad agency, we understand that knowing information about your audience is essential to keeping them happy. In the modern world, we do this via data collection through our in-house team. You can garner this information through a variety of means, but as with most things in life, not all data is created equally. First-party data is information that you collect in-house, but third-party data is assembled by other companies. While both can benefit your business, there’s an undeniable advantage to keeping your data in-house.

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The True Impact of the TV Streaming Movement

July 5, 2018 |

Behind us are the days when traditional TV providers decided what we watched and when. The ball is officially in the viewer’s court. Still, the steady rise of the TV streaming movement prompts the question, how exactly is streaming affecting advertising? Read More

1,419 total views, 1 views today

6 Essential Elements Your Car Dealership’s Instagram Page Needs

June 14, 2018 |

Did you realize that Instagram has over 800 million active users on a monthly basis? There is no denying just how popular this social network has become in the last few years.

For most business owners, finding a way to connect with prospective customers is a must. If you are the owner of a car dealership, your livelihood depends on attracting new buyers.
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1,494 total views, 1 views today

How Blockchain Is Changing the Automotive Industry

June 7, 2018 |

Even though blockchain has been a technology utilized in the financial sector for several years, automotive companies are only now discovering the advantages it offers. With the auto industry entering a new age of digitization, blockchain has the ability to revolutionize the automotive industry.
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How to Fight the Anti-Advertising Trend of 2018

May 31, 2018 |

Consumers have never been particularly fond of advertising that they feel is intrusive. This explains why many have downloaded ad blockers in an attempt to avoid marketing altogether. Unfortunately, the anti-advertising trend escalated in 2018 when major data breaches became public news. As many entrepreneurs already know, the best marketing comes from data analytics. Between consumers’ annoyance with advertisements and fear of data breaches, businesses have had to respond aggressively in their marketing. Read More

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Tier10 Wins 5 Hermes Creative Awards

May 21, 2018 |

Tier10 was named a winner in the Hermes Creative Awards 2018 for its outstanding video creative. The full-service advertising agency received five awards for its “2017 Agency Reel,” and for TV ads produced under the “Life Is Better” campaign for the Northwest and Northern Ohio Honda Dealers.
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1,452 total views, 1 views today