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How Sponsorship Marketing Is Benefiting Communities and Local Business

April 12, 2018 |

Sponsorship marketing may sound like a new promotional tactic to some, but in reality, it’s a common business practice that many entrepreneurs already utilize. By donating to and sponsoring local individuals and organizations, businesses are able to help themselves and their communities. As an example, the Greater Twin Cities Honda Dealers (GTCHDA) and Northwest Honda Dealers (NWHDA) have begun donating money to local schools. In the end, they’re likely to see countless benefits from doing so. Read More

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Previewing 2018 NYIAS: Driven to Perfection

March 26, 2018 |

With less than a week to go, the countdown is on for the wide selection of vehicles set to debut at this year’s New York International Auto Show (NYIAS). This year’s event is set to take place from March 30 to April 8, with previews scheduled to start on March 28 at Jacob Javits Center, and the show plans to offer up tons of futuristic concepts, luxury looks and convenient features that car connoisseurs will be dying to get a glimpse of. This year’s show will have plenty of brands worth seeing. But updates to existing Acura and Honda vehicles are offering much to aspire to. Here are some must-see cars and trucks worth looking for at this year’s event.
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Traditional Automotive Advertising Trends That Still Deliver Buyers

March 22, 2018 |

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625 total views, 3 views today

2019 RDX Reveal Set for 2018 NYIAS

March 15, 2018 |

Following the successful debut of the all-new 2019 RDX Acura prototype at the 2018 North American International Auto Show, Acura announced the model’s official reveal, in production form, for later this month.

The 2019 RDX represents a bold direction for Acura, fully embodying the impactful introduction of the Acura Precision Concept in 2016.

The reveal will live stream on March 28 at 12:15 p.m. ET on Facebook. Read More

592 total views, 2 views today

5 Reasons Video Marketing Works for Automotive Advertising

March 13, 2018 |

These days, all industries and fields are looking for better ways to advertise their products and services. In the auto industry, there’s a lot of competition — so you want to make sure that you stand out from the crowd in order to be successful. Good marketing techniques can allow you to do just that. This can help you increase your customer base and encourage brand loyalty. Using video is a great way to market your dealership. Keep reading to better understand the reasons why video marketing works for automotive advertising.
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652 total views, 2 views today

Driving the Future: Introducing the 2019 Acura RDX

January 16, 2018 |

The 2018 North American International Auto Show (NAIAS) features the world’s top automakers with their futures on display, and after Acura’s debut of their 2019 RDX Prototype, the future looks brighter than ever. Read More

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2018 Honda Accord Secures 2018 North American Car of the Year Award

January 15, 2018 |

Honda has announced that for the third consecutive year, they’ll be taking home a prestigious North American “of the Year” award via their new 10th generation Accord. Read More

1,094 total views, 2 views today

Six-Second Survival: Will Broadcast Thrive, or Simply Survive, in an Age of Digital Domination?

December 29, 2017 |

Six seconds.

That’s not a whole lot of time to do much of anything, really. You’ve used it up already reading this article, and if you’re to believe the comScore study on the matter, you’ve probably already determined if you’re going to continue reading in that time. This data has fueled the transition to six-second ads on platforms like YouTube and Facebook, and now television has found itself with some questions: are six-second ads worth pursuing? Will they succeed?

Is it too late? Read More

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