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5 Reasons Video Marketing Works for Automotive Advertising

March 13, 2018 |

These days, all industries and fields are looking for better ways to advertise their products and services. In the auto industry, there’s a lot of competition — so you want to make sure that you stand out from the crowd in order to be successful. Good marketing techniques can allow you to do just that. This can help you increase your customer base and encourage brand loyalty. Using video is a great way to market your dealership. Keep reading to better understand the reasons why video marketing works for automotive advertising.
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929 total views, 3 views today

Driving the Future: Introducing the 2019 Acura RDX

January 16, 2018 |

The 2018 North American International Auto Show (NAIAS) features the world’s top automakers with their futures on display, and after Acura’s debut of their 2019 RDX Prototype, the future looks brighter than ever. Read More

1,355 total views, 3 views today

2018 Honda Accord Secures 2018 North American Car of the Year Award

January 15, 2018 |

Honda has announced that for the third consecutive year, they’ll be taking home a prestigious North American “of the Year” award via their new 10th generation Accord. Read More

1,356 total views, 3 views today

Six-Second Survival: Will Broadcast Thrive, or Simply Survive, in an Age of Digital Domination?

December 29, 2017 |

Six seconds.

That’s not a whole lot of time to do much of anything, really. You’ve used it up already reading this article, and if you’re to believe the comScore study on the matter, you’ve probably already determined if you’re going to continue reading in that time. This data has fueled the transition to six-second ads on platforms like YouTube and Facebook, and now television has found itself with some questions: are six-second ads worth pursuing? Will they succeed?

Is it too late? Read More

1,401 total views, 3 views today

Instagram Announces Canvas Ad Integration for Stories

September 12, 2017 |

After bringing immersive, full page ads in March to their Stories, Instagram continues to expand in the realm of mobile marketing through integration with Facebook’s Canvas.
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1,652 total views, 3 views today

Redesigned, Redefined: 2018 RLX to Debut at Monterey Automotive Week

August 11, 2017 |

In a restyle being referred to as “transformational,” the 2018 RLX is set to debut during the prestigious Monterey Automotive Week, August 15-19 on the Monterey Peninsula. The overall goal of the redesign, according to Acura Vice President and General Manager Jon Ikeda, was “creating road presence and styling that better reflect underlying performance capabilities of the vehicle,” and as Acura’s best-performing sedan to date, the 2018 RLX spares no expense when it comes to delivering power, luxury, and performance unlike any of its contemporaries.
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1,693 total views, 5 views today

“Weaving Shibusa” To Be Released on Vimeo Aug. 1

July 27, 2017 |

“Weaving Shibusa,” a story of Japanese craftsmanship and dedication shown through the love and fascination of denim, will be released on Vimeo on Aug. 1. Previously, the documentary was only available through live screenings. “Weaving Shibusa” originally premiered to a sold-out theater in San Francisco last August and has debuted in select cities and countries worldwide including New York, London, Thailand, Sweden, Melbourne, Manila, Mexico, and Berlin.
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1,654 total views, 3 views today

2018 Accord Set to Maintain Market Dominance through Redefined Look and Feel

July 14, 2017 |

Originally teased this past June, Honda has officially debuted their tenth generation Accord live from Detroit via YouTube livestream. Featuring a bold new redesign and a host of new tech, the 2018 Accord promises a mid-sized sedan experience unlike anything else currently on the market.
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1,710 total views, 3 views today