Traditional marketing or digital marketing? For many enterprises, they are symbiotic rather than binary options. Traditional marketing is too often derided as old-fashioned. The truth is, it is also well-proven. It remains effective with certain demographics. And, in the right circumstances, it dovetails well with myriad digital initiatives.
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Digital marketing can refer to any marketing campaigns that use digital technologies like the internet, social media, smartphone apps, and email.
In some ways, digital marketing looks very similar to traditional marketing. You still have to write compelling content and give people beautiful designs that convert them from casual consumers into buyers.
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A cutting-edge method of marketing, experiential marketing focuses on helping customers connect with brands and products in unique ways. Also known as engagement marketing, this type of marketing helps brands gain loyal customers by providing them with memorable experiences and connections. In other words, by providing customers with experiences that are both fun and memorable, brands are able to establish long-term connections with customers of all kinds. Although these experiences often seem like random occurrences, they are actually carefully planned events designed to draw in large amounts of customers and create a moment that will hopefully go viral, ultimately attracting even more customers. That said, the following is a guide to experiential marketing.
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Every day, you see companies building reputations on various platforms. Some companies have figured out the Holy Grail of marketing – social media. And it doesn’t matter if you’re the Chief Information Officer, a project manager, the owner, or a freelancer. Your voice could be heard by the millions if you know what to say when to say it, and where to say it. But, it’s not always what you say when or where – it’s all about how you say it.
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Marketers and advertisers today, more than ever, need to better understand the wants and needs of their target market. The automotive industry, in particular, is extremely competitive, and an automotive association needs every edge it can get to maintain and grow its customer base and gain an edge over its competitors. The key to being successful in this endeavor is understanding the customer journey and using the information detailed in that journey to figure out exactly what you need to do to deliver an experience that keeps customers loyal.
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You want your brand to make its stance and make a splash in the world. You understand the role that social media has carved out in helping people connect with who you are and what you do. You know all about Instagram, Facebook, and Twitter, but you don’t just want to be another voice in the sea. You want to build yourself an excellent reputation, do things by the book, and help your brand. So…how do you do that? What are some of the things you need to consider to build an excellent reputation on social media?
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It wasn’t that long ago that companies believed content had nothing to do with the success or failure of their brand. Companies believed what they posted and where they posted it had no real effect on marketing efforts. Today, companies like are understanding just how valuable authentic content is.
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In 2015, Google coined the term “micro-moments” to describe times when individuals reflexively use a smartphone to act on a need. Google describes them as “intent-rich moments when decisions are made and preferences shaped.”
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