Voice Marketing: Effect on Brands and Advertising

Technological advances in artificial intelligence (AI) are driving the rapid rise of voice marketing in retail. This latest trend in marketing and advertising will surely affect brands and their strategy to maintain a competitive advantage.
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5 Trends that Will Affect Social Media in the Coming Months

Anyone who was around to see the rise and fall of Myspace understands that social media is constantly evolving. While consumers don’t have to worry much about this, business owners and marketers must consistently be on their toes when it comes to social media trends. It’s important to note that not all of these trends are good ones, but if you can take advantage of positive changes while mitigating negative ones, you’ll be poised to outperform your competition in the social space.
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Influencer Marketing to Increase ROI

Is your business unsure about influencer marketing campaign strategies and their effectiveness? Do you have a campaign but don’t know if you’re measuring ROI correctly? Influencer marketing is an effective campaign method that uses real people to represent brands. Here’s how influencer marketing worked for Tier10’s dealer associations.

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Turn Mobile Car Shoppers Into Buyers

With a growing dependence on technology, car shoppers are using their smartphones, tablets and computers to find their next vehicle. According to AutoTrader:

“In 2015, the average time consumers spent researching on digital channels was 12.5 hours. They visit approximately 9 sites, with the largest percentage being third-party sites. The internet is by far the #1 source for both new car and used car buyers with 75% of new car buyers using the internet, and 77% of used car buyers using the internet.”

The problem then becomes how to better convert them. How do you turn mobile car shoppers into buyers? Read More

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How Sponsorship Marketing Is Benefiting Communities and Local Business

Sponsorship marketing may sound like a new promotional tactic to some, but in reality, it’s a common business practice that many entrepreneurs already utilize. By donating to and sponsoring local individuals and organizations, businesses are able to help themselves and their communities. As an example, the Greater Twin Cities Honda Dealers (GTCHDA) and Northwest Honda Dealers (NWHDA) have begun donating money to local schools. In the end, they’re likely to see countless benefits from doing so. Read More

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Previewing 2018 NYIAS: Driven to Perfection

With less than a week to go, the countdown is on for the wide selection of vehicles set to debut at this year’s New York International Auto Show (NYIAS). This year’s event is set to take place from March 30 to April 8, with previews scheduled to start on March 28 at Jacob Javits Center, and the show plans to offer up tons of futuristic concepts, luxury looks and convenient features that car connoisseurs will be dying to get a glimpse of. This year’s show will have plenty of brands worth seeing. But updates to existing Acura and Honda vehicles are offering much to aspire to. Here are some must-see cars and trucks worth looking for at this year’s event.
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Traditional Automotive Advertising Trends That Still Deliver Buyers

The dominance of digital advertising has been overstated, particularly in the automotive industry. Powerhouse companies like Toyota and Fiat Chrysler continue to spend big bucks on television ads and other mediums because they produce results. The auto industry does lead in the use of digital advertising, but it invests more in other, more traditional modes. Those types of advertising still produce results, delivering a healthy return on the advertiser’s investment. The industry needs to blend the old ways with the new.

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2019 RDX Reveal Set for 2018 NYIAS

Following the successful debut of the all-new 2019 RDX Acura prototype at the 2018 North American International Auto Show, Acura announced the model’s official reveal, in production form, for later this month.

The 2019 RDX represents a bold direction for Acura, fully embodying the impactful introduction of the Acura Precision Concept in 2016.

The reveal will live stream on March 28 at 12:15 p.m. ET on Facebook. Read More

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