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Is VR the Driving Force Behind Automotive Advertising?

November 14, 2016 |

Automotive companies have been pushing the inclusion of VR into their sales strategies for the past year, and show no signs of slowing down. The reason? Those dang young people again. So, what are we to make from all of this? Does it mean that the car buying experience of today is no more?

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Mobile Window Shopping: Browse to Buy Experience Coming to Instagram

November 12, 2016 |

This week, twenty lucky retailers are trying out the new Instagram shopping feature. This high-profile round of beta-testing means it could be in your hands soon if you are a business with a prominent presence on the social sharing app.
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480 total views, no views today

Cobblers, the Note 7, and Crisis Management

November 8, 2016 |

Once upon a time, a cobbler lived in a village not too far from where you are now. He was quite skilled at his craft; in fact, there was one year where he even outsold a quite renowned cobbler a few villages over. This was thanks in part to a beautiful new pair of shoes he constructed that same year, and they were truly the talk of the townsfolk. “The best in all the land!” the people sang. One evening, there was a grand ball in the biggest village, and all the fair maidens (and gentlemen too) wore these shoes. The night was simply superb until a stroke of bad luck made it so a large number of the shoes spontaneously burst into flame.
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Snapchat for Business: Just Say No

October 27, 2016 |

Just like every social media platform that has risen to notoriety, Snapchat’s popularity had inspired a slew of articles championing the app as the new Manifest Destiny of digital marketers.

How about no?
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Kids These Days!: Why an Understanding of Different Realities Affects More Than Just Millennials

October 17, 2016 |

Ugh, millennials. What with their “Playboxes” and “X-Stations.” They’re always on the “Snapbook” or “InstaFace” these days, and now they’re chasing “Pokeman” through my yard and trampling my azalea bushes! Now they’ve got these boxes on their face and keep raving about this “virtual reality” nonsense where they’re fighting dragons and saving princesses. Well let me tell you something sonny; back in my day, we were fighting Charlie over in Europe, and the only saving we did was our own rear ends from explosions! What kind of world do we live in where you need a “virtual” reality?

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264 total views, 1 views today

Honda’s New CR-V Remains atop the Throne of the Compact SUV Kingdom

October 13, 2016 |

With nearly four million units purchased since 1997, the Honda CR-V has always been one of America’s favorite SUVs. After Honda’s recent unveiling of the 2017 model earlier this morning, it’s clear to see why.
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Quantifying Spock: How Vehicle Autonomy Presents an Ethical Quandary

October 7, 2016 |

It’s a crisp, fall afternoon, and you’re being driven through the city by your new autonomous car. As you marvel at how far technology has come, a group of children becomes detached from their tour group and crosses the road. In a stroke of bad luck, it seems that your car’s brake system has malfunctioned! You’d swerve out of the way, but a large dump truck is occupying the other lane, and a collision into said object will spell certain death for you and your fiancé in the passenger seat (did I mention she’s pregnant?) You’re now faced with a decision: do you save you and your loved, or the children who are (illegally, I might add,) crossing the street?
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Are Spectacles the Event Horizon for Wearable Tech?

September 28, 2016 |

A little over a year and a half ago, Google decided that their Glass, the darling of the wearable tech world for a few glorious moments, was going away. It’s easy to dismiss this news as underwhelming, but once upon a time, Google Glass was worth an entire episode of The Simpsons, a 12-page spread in the September issue of Vogue, and was deemed to be one of Time’s Inventions of the Year. What went from being a matter of “if” wearable tech would catch on to “when” fell the way of the Bluetooth headset: useful, but worth neither the price point (in Google’s case) nor the faux paux.

So what makes newly branded Snap Inc.’s Spectacles any different?
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305 total views, 1 views today