Previewing 2018 NYIAS: Driven to Perfection

With less than a week to go, the countdown is on for the wide selection of vehicles set to debut at this year’s New York International Auto Show (NYIAS). This year’s event is set to take place from March 30 to April 8, with previews scheduled to start on March 28 at Jacob Javits Center, and the show plans to offer up tons of futuristic concepts, luxury looks and convenient features that car connoisseurs will be dying to get a glimpse of. This year’s show will have plenty of brands worth seeing. But updates to existing Acura and Honda vehicles are offering much to aspire to. Here are some must-see cars and trucks worth looking for at this year’s event.
Read More

1,243 total views, 5 views today

Traditional Automotive Advertising Trends That Still Deliver Buyers

The dominance of digital advertising has been overstated, particularly in the automotive industry. Powerhouse companies like Toyota and Fiat Chrysler continue to spend big bucks on television ads and other mediums because they produce results. The auto industry does lead in the use of digital advertising, but it invests more in other, more traditional modes. Those types of advertising still produce results, delivering a healthy return on the advertiser’s investment. The industry needs to blend the old ways with the new.

Read More

1,444 total views, 7 views today

2019 RDX Reveal Set for 2018 NYIAS

Following the successful debut of the all-new 2019 RDX Acura prototype at the 2018 North American International Auto Show, Acura announced the model’s official reveal, in production form, for later this month.

The 2019 RDX represents a bold direction for Acura, fully embodying the impactful introduction of the Acura Precision Concept in 2016.

The reveal will live stream on March 28 at 12:15 p.m. ET on Facebook. Read More

1,317 total views, 8 views today

5 Reasons Video Marketing Works for Automotive Advertising

These days, all industries and fields are looking for better ways to advertise their products and services. In the auto industry, there’s a lot of competition — so you want to make sure that you stand out from the crowd in order to be successful. Good marketing techniques can allow you to do just that. This can help you increase your customer base and encourage brand loyalty. Using video is a great way to market your dealership. Keep reading to better understand the reasons why video marketing works for automotive advertising.
Read More

1,390 total views, 5 views today

Driving the Future: Introducing the 2019 Acura RDX

The 2018 North American International Auto Show (NAIAS) features the world’s top automakers with their futures on display, and after Acura’s debut of their 2019 RDX Prototype, the future looks brighter than ever. Read More

1,796 total views, 5 views today

2018 Honda Accord Secures 2018 North American Car of the Year Award

Honda has announced that for the third consecutive year, they’ll be taking home a prestigious North American “of the Year” award via their new 10th generation Accord. Read More

1,833 total views, 5 views today

Six-Second Survival: Will Broadcast Thrive, or Simply Survive, in an Age of Digital Domination?

Six seconds.

That’s not a whole lot of time to do much of anything, really. You’ve used it up already reading this article, and if you’re to believe the comScore study on the matter, you’ve probably already determined if you’re going to continue reading in that time. This data has fueled the transition to six-second ads on platforms like YouTube and Facebook, and now television has found itself with some questions: are six-second ads worth pursuing? Will they succeed?

Is it too late? Read More

1,869 total views, 5 views today

Instagram Announces Canvas Ad Integration for Stories

After bringing immersive, full page ads in March to their Stories, Instagram continues to expand in the realm of mobile marketing through integration with Facebook’s Canvas.
Read More

2,123 total views, 6 views today