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Turn Mobile Car Shoppers Into Buyers

April 26, 2018 | Tier10

With a growing dependence on technology, car shoppers are using their smartphones, tablets and computers to find their next vehicle. According to AutoTrader:

“In 2015, the average time consumers spent researching on digital channels was 12.5 hours. They visit approximately 9 sites, with the largest percentage being third-party sites. The internet is by far the #1 source for both new car and used car buyers with 75% of new car buyers using the internet, and 77% of used car buyers using the internet.”

The problem then becomes how to better convert them. How do you turn mobile car shoppers into buyers? Read More

1,441 total views, 4 views today

How Sponsorship Marketing Is Benefiting Communities and Local Business

April 12, 2018 | Tier10

Sponsorship marketing may sound like a new promotional tactic to some, but in reality, it’s a common business practice that many entrepreneurs already utilize. By donating to and sponsoring local individuals and organizations, businesses are able to help themselves and their communities. As an example, the Greater Twin Cities Honda Dealers (GTCHDA) and Northwest Honda Dealers (NWHDA) have begun donating money to local schools. In the end, they’re likely to see countless benefits from doing so. Read More

1,519 total views, 4 views today

The third-generation Acura RDX Prototype will make its world debut at the 2018 North American International Auto Show (NAIAS) on January 15 at 11:05 a.m. EST. Representing the most extensive Acura redesign in more than a decade, the new RDX is the first in a new generation of Acura products inspired by Precision Crafted Performance and signals the beginning of a new era for the luxury automaker.

Previewing 2018 NYIAS: Driven to Perfection

March 26, 2018 | Tier10

With less than a week to go, the countdown is on for the wide selection of vehicles set to debut at this year’s New York International Auto Show (NYIAS). This year’s event is set to take place from March 30 to April 8, with previews scheduled to start on March 28 at Jacob Javits Center, and the show plans to offer up tons of futuristic concepts, luxury looks and convenient features that car connoisseurs will be dying to get a glimpse of. This year’s show will have plenty of brands worth seeing. But updates to existing Acura and Honda vehicles are offering much to aspire to. Here are some must-see cars and trucks worth looking for at this year’s event.
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1,618 total views, 4 views today

Traditional Automotive Advertising Trends That Still Deliver Buyers

March 22, 2018 | Tier10

The dominance of digital advertising has been overstated, particularly in the automotive industry. Powerhouse companies like Toyota and Fiat Chrysler continue to spend big bucks on television ads and other mediums because they produce results. The auto industry does lead in the use of digital advertising, but it invests more in other, more traditional modes. Those types of advertising still produce results, delivering a healthy return on the advertiser’s investment. The industry needs to blend the old ways with the new.

1,869 total views, 5 views today

2019 RDX Reveal Set for 2018 NYIAS

March 15, 2018 | Tier10

Following the successful debut of the all-new 2019 RDX Acura prototype at the 2018 North American International Auto Show, Acura announced the model’s official reveal, in production form, for later this month.

The 2019 RDX represents a bold direction for Acura, fully embodying the impactful introduction of the Acura Precision Concept in 2016.

The reveal will live stream on March 28 at 12:15 p.m. ET on Facebook. Read More

1,691 total views, 4 views today

5 Reasons Video Marketing Works for Automotive Advertising

March 13, 2018 | Tier10

These days, all industries and fields are looking for better ways to advertise their products and services. In the auto industry, there’s a lot of competition — so you want to make sure that you stand out from the crowd in order to be successful. Good marketing techniques can allow you to do just that. This can help you increase your customer base and encourage brand loyalty. Using video is a great way to market your dealership. Keep reading to better understand the reasons why video marketing works for automotive advertising.
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1,765 total views, 3 views today

Making its global debut at the North American International Auto Show January 15, the 2019 RDX Prototype is the first in a new generation of Acura models developed fully from the Precision Crafted Performance concept. Source: Acura

Driving the Future: Introducing the 2019 Acura RDX

January 16, 2018 | Nathan Whipple

The 2018 North American International Auto Show (NAIAS) features the world’s top automakers with their futures on display, and after Acura’s debut of their 2019 RDX Prototype, the future looks brighter than ever. Read More

2,168 total views, 4 views today

Henio Arcangeli, Senior Vice President of the Automobile Division of American Honda Motor Co., accepts the award for 2018 North American Car of the Year at the 2018 North American International Auto Show on 1/15/18. Source: Honda

2018 Honda Accord Secures 2018 North American Car of the Year Award

January 15, 2018 | Nathan Whipple

Honda has announced that for the third consecutive year, they’ll be taking home a prestigious North American “of the Year” award via their new 10th generation Accord. Read More

2,205 total views, 5 views today