When the popular streaming service Twitch announced late last year that they were creating an “IRL” (or “In Real Life”) category for their website, I was a bit skeptical. Up until that point, Twitch had been used predominantly by individuals who wished to stream themselves playing video games. This usually was accompanied by users sending messages into the channel’s chat feed, interacting with fellow watchers and the streamers themselves. Although the social aspect existed in this regard, I still questioned the decision of Twitch to stray so far from its roots: why would anyway want to watch someone eating dinner, or working out at the gym, or simply walking around town? Surely, I thought to myself, people have better things to occupy themselves with.
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The first-generation 2015 Acura TLX debuted at the 2014 New York International Auto Show, designed as a mid-size performance luxury sedan to replace the TL and TSX sedan models. Now, we look forward to the bold and aggressive next-gen 2018 Acura TLX at the 2017 New York International Auto Show.
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Tier10 was named a winner in the 2017 Muse Creative Awards for the second consecutive year. For 2017, Tier10 received one Platinum Muse Award for “The Acura NSX in New York City” and one Gold Muse Award for “Legacy”. With over 1,500 submissions from 35 countries worldwide, Tier10’s recognition with two awards is considered a great honor.
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A few years ago, we wrote about the contributions of women in the automotive industry as part of the annual celebration of Women’s History Month every March. This year, at the crux of an important time for the advancement of women in the workplace, we wanted to revisit the topic and measure the success and progress of women in automotive leadership.
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Always a time for big reveals, Honda has a few tricks up its sleeve for this year’s New York International Auto Show (NYIAS) with plans to unveil the new Plug-In Hybrid and Electric versions of their environmentally conscious concept car the Clarity, as well as debut the highly anticipated Civic Type R. So what can you expect?
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Given the number of times your mother has asked the difference between The Face Book and Tweeter (or maybe this is a question you’ve asked to your Millennial and Gen Z offspring), it comes as a surprise to many that Millenials aren’t the most active on social media sites. Upending the assumption that the younger crowd is responsible for the heaviest activity, the users that average almost seven hours a day on social media sites are Generation Xers.
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We are reaching a phase of rapid progress in the social media and digital marketing space. As our means of receiving content become mobilized and virtual, the way we shop and explore products has completely shifted. We saw the seeds of evolution planted in 2016’s most popular trends and I predict that many will continue to grow and develop in 2017.
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Redesigned to make life a little easier for families, the all-new 2018 Honda Odyssey was unveiled today at the 2017 North American International Auto Show in Detroit with new updates to safety, connectivity, and comfort.
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