Search Results for: instagram
Instagram has finally joined the likes of Facebook and Twitter, opening up their advertising API (application programming interface) to partners, enabling marketers to buy into Instagram ads and plan automated digital ad campaigns through the photo-based social network. This is good news for businesses that would benefit from the highly visual medium.
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Over 70 million photos are shared each day by Instagram’s 300 million monthly active users. And, even though all these people are sharing all these great photos, there really isn’t an easy way to locate most of it.
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Since the beginning of the year, Tier10 has been experimenting with and implementing the use of aerial footage with the help of an unmanned aerial vehicle (UAV) affixed with a video camera and controlled by a remote. Commonly referred to as “drones,” this technology provides the ability to obtain the type of aerial footage that could previously only be obtained from a helicopter.
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With the release of Hyperlapse from Instagram early this week, advertisers and businesses were quickly coming up with ways to use the platform for promotion. This, obviously, is nothing new as social media continues its growth as an advertising medium.
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Luxury automakers on Instagram are beginning to step up their consumer interaction game. While many brands are still using the site to repost showroom photos and auto show videos, a solid handful are engaging with their audience on a unique and significant level. Companies like BMW, Audi, and Mercedes-Benz have figured out the perfect storm of sharing behind-the-scenes details about new models, promoting posts from popular users, and using witty timing in order to capture the Instagram market.
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