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Search Results for: news feed

State of the (You)nion: Fall Social Media Updates

November 21, 2016 | Nathan Whipple

The fall season is full of change. Leaves change their color, pumpkin spice brutally divides a nation, and my social media feeds begin demanding sacrifice. If I went to a pumpkin patch but didn’t post pictures of my trip, is it like I even went? If I think Thanksgiving should get more acknowledgment but don’t rant about it on Twitter, is it like I even care? If I don’t make a big deal about the fall season in general, is it like I even care about anything?

But I digress.

What I do care about is providing you with a roundup of all the changes that are going on with social media over the past couple of weeks, and much like the nature of the fall season, there has been a lot of change going on with the Internet’s big players, starting with…
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Death of a Website

June 14, 2016 | Madeleine Coe

Are websites dying? According to Jon Lax, director of product design at Facebook, yes. But we’re not so sure.
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3,584 total views, no views today

What Instagram’s New Algorithm Means for Users and Advertisers

March 16, 2016 | Madeleine Coe

Your Instagram scrolling just got 10x more personal. While in the past Instagram has stuck to a strictly chronological-based scroll, from most recent to least recent, posts will now appear in order based on the photos you most want to see from the accounts you follow.
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Getting Your Marketing Message out of the Ad Blocker Friend-Zone

February 15, 2016 | Madeleine Coe

At the end of January, President-CEO of the Interactive Advertising Bureau Randall Rothenberg railed against for-profit ad blockers for “…stealing from publishers, subverting freedom of the press, operating a business model predicated on censorship of content and ultimately forcing consumers to pay more money for less and less diverse information.”
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4,017 total views, 1 views today

Facebook’s Live Edges in on Twitter’s Periscope

December 3, 2015 | Madeleine Coe

Today Facebook started a limited test run of a new live video stream function that they are just calling “Live” for now. For select iPhone users, an extra icon is available in their Update Status box that will allow them to submit a brief description and select an audience before broadcasting live.
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3,908 total views, 1 views today

Introducing Virtual Reality Video on Facebook

September 25, 2015 | Madeleine Coe

Wednesday marked the beginning of a new era for video on your Facebook News Feed. This refers to, of course, the introduction of the new 360-degree videos.
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Facebook Updates Continue Content Balancing Act

June 2, 2015 | Whitney Small

Facebook has yet again made updates that will have an effect on what type of content users see as a part of their Facebook experience. This time, updates include three new changes to the News Feed algorithm.
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3,952 total views, 1 views today

FB Eliminates Organic Reach for Pages. What Now?

March 6, 2015 | Whitney Small

More and more content is being created and shared everyday. On average, there are 1,500 stories that could appear in one person’s Facebook News Feed, increasing competition for stories to gain exposure. Ultimately, Facebook’s new update to reduce the overlay of promotional Page posts in News Feed means that brands that post promotional content without paying for it will see a significant decrease in organic reach.

Moving forward, brands will be forced to focus more on the quality of content with hope that it can survive with its usual organic reach. Or, decide which posts warrant paid promotion.
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