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The Ultimate Guide to Content Marketing

January 21, 2019 | Tier10

“Content marketing represents the gap between what the brands produce and what the consumers actually want.” -Michael Brenner

Whether your goal is to educate or entertain your audience, content marketing is a highly effective solution. This strategic approach allows you to reach your target audience in a way that is honest, transparent, and authentic. In turn, you can significantly increase your conversion rates as you encourage your audience to take profitable action.
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724 total views, 2 views today

The Rise of In-House Agencies

December 6, 2018 | Tier10

Effective marketing has long been a multifaceted and complex process that typically required the work of a variety of professionals from different fields. To accomplish this, it was often necessary to seek outside help from multiple third-party agencies. In the new world of creative development, this work has been making its way in-house. While creative agencies are fighting to maintain relevance in this new environment, there’s little doubt that the marketing landscape will soon change forever. Read More

841 total views, no views today

Building Your Brand with Content Marketing

October 11, 2018 | Tier10

Today, brands will do just about anything to gain new customers. From spending thousands on unique advertisements to partnering with well-known influencers so that they can spread the word about a product, good, or service, there’s no end to the lengths that companies will go to in order to connect with consumers.

One of the simplest and most foundational methods of connection comes down to content. As traditional marketing becomes less effective, content continues to stand out as one of the most productive methods of connecting with consumers today.

Here’s what you need to know about content marketing, why it’s so effective, and how it could help your brand grow. Read More

1,378 total views, 1 views today

Reach Your Audience with Influencer Marketing

September 27, 2018 | Tier10

Influencer marketing works on a national and local level to encourage consumers to buy certain recommended products from someone with a meaningful social media following. Social media platforms such as Facebook, Instagram, Twitter, and YouTube offer companies an innovative and productive way to reach their target audience. If you haven’t taken advantage of influencer marketing, you are ceding a large number of consumers to the competition.

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1,320 total views, no views today

Google Marketing Live Updates

July 19, 2018 | Tier10

This year’s Google Marketing Live Keynote brought quite a few changes that leaders in the automotive industry should pay attention to. On July 10th, leaders, such as Senior Vice President of Google Ads Sridhar Ramaswamy, Group Product Manager of Video Ads Nicky Rettke and Product Management Director of Google Ads Anthony Chavez, took to the stage to share all the updates surrounding Google Marketing and Google Ads. While there were quite a number of changes discussed at the keynote, a few stand out that can impact how automotive industry marketers and advertisers can reach the audiences they target and produce better results. Here are the top highlights and updates from this year’s keynote you should know:

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1,810 total views, no views today

Voice Marketing: Effect on Brands and Advertising

May 17, 2018 | Tier10

Technological advances in artificial intelligence (AI) are driving the rapid rise of voice marketing in retail. This latest trend in marketing and advertising will surely affect brands and their strategy to maintain a competitive advantage.
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2,234 total views, no views today

Influencer Marketing to Increase ROI

May 3, 2018 | Tier10

Is your business unsure about influencer marketing campaign strategies and their effectiveness? Do you have a campaign but don’t know if you’re measuring ROI correctly? Influencer marketing is an effective campaign method that uses real people to represent brands. Here’s how influencer marketing worked for Tier10’s dealer associations.

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2,269 total views, no views today

Six-Second Survival: Will Broadcast Thrive, or Simply Survive, in an Age of Digital Domination?

December 29, 2017 | Nathan Whipple

Six seconds.

That’s not a whole lot of time to do much of anything, really. You’ve used it up already reading this article, and if you’re to believe the comScore study on the matter, you’ve probably already determined if you’re going to continue reading in that time. This data has fueled the transition to six-second ads on platforms like YouTube and Facebook, and now television has found itself with some questions: are six-second ads worth pursuing? Will they succeed?

Is it too late? Read More

3,005 total views, no views today