Acura | Tier10lab
Tier10, in partnership with Acura, unveiled a long-form video chronicling Acura’s return to form at the Sahlen’s Six Hours of the Glen race. Filmed over the July 1st weekend at Watkins Glen International Raceway in New York, the piece explores in part the brand’s absence from the world of motorsports before experiencing a dominant revival in the world of racing, led by designer-turned-GM Jon Ikeda.
With less than a week to go, the countdown is on for the wide selection of vehicles set to debut at this year’s New York International Auto Show (NYIAS). This year’s event is set to take place from March 30 to April 8, with previews scheduled to start on March 28 at Jacob Javits Center, and the show plans to offer up tons of futuristic concepts, luxury looks and convenient features that car connoisseurs will be dying to get a glimpse of. This year’s show will have plenty of brands worth seeing. But updates to existing Acura and Honda vehicles are offering much to aspire to. Here are some must-see cars and trucks worth looking for at this year’s event.
In a restyle being referred to as “transformational,” the 2018 RLX is set to debut during the prestigious Monterey Automotive Week, August 15-19 on the Monterey Peninsula. The overall goal of the redesign, according to Acura Vice President and General Manager Jon Ikeda, was “creating road presence and styling that better reflect underlying performance capabilities of the vehicle,” and as Acura’s best-performing sedan to date, the 2018 RLX spares no expense when it comes to delivering power, luxury, and performance unlike any of its contemporaries.
The new 2018 Acura TLX hits showrooms on June 1, a reflection of the brand’s aggressive new design direction, taking its cues from the Acura Precision concept that debuted last year. The TLX refresh also includes new premium features and technology enhancements that place the 2018 TLX among the most technologically advanced and well-equipped cars in the mid-size luxury sedan segment. Meanwhile, the all-new TLX A-Spec variant amps up the sporty character of TLX with exclusive design elements and new premium features.
Tier10 was named a winner in the 38th Annual Telly Awards for its “Legacy //2017 Acura NSX” and “Believe in the Land” automotive commercials. With over 13,000 entries from all 50 states and numerous countries, this is truly an honor.
The first-generation 2015 Acura TLX debuted at the 2014 New York International Auto Show, designed as a mid-size performance luxury sedan to replace the TL and TSX sedan models. Now, we look forward to the bold and aggressive next-gen 2018 Acura TLX at the 2017 New York International Auto Show.
12:30 a.m. on a weeknight in New York City is surprisingly quiet — and it’s also primetime for filmmakers.
“There’s about three and a half hours that we know there’s less traffic and not as many people out,” said Scott Rodgers, chief creative officer of Tier10. “That’s about as quiet as New York City gets.”