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Tier10 Named in the 38th Annual Telly Awards

May 17, 2017 |

Tier10 was named a winner in the 38th Annual Telly Awards for its “Legacy //2017 Acura NSX” and “Believe in the Land” automotive commercials. With over 13,000 entries from all 50 states and numerous countries, this is truly an honor.

Tier10’s “Legacy // 2017 Acura NSX” received a Bronze Telly Award in the “Automotive Commercials / Marketing” category. It celebrates the redesigned 2017 Acura NSX in the city that never sleeps. Produced on behalf of the New York Acura Dealers, the spot builds on the excitement of Acura’s signature “Precision Crafted Performance” in a city that prides itself on reinvention. “Legacy // 2017 Acura NSX” was also the recipient of a Gold Muse Award earlier this year.

“Legacy” 2017 Acura NSX (:30) from Tier10 on Vimeo.

Also winning Bronze in the “Automotive Commercials / Marketing” category, the inspiring “Believe in the Land” showcases a Cleveland area client, the Northern Ohio Honda Dealers, and plays off the spirit of Cleveland sports fans, or “Believelanders.” Originally playing during the 2016 NBA Finals (where the Cleveland Cavaliers went on to win the Championship game), the spot capitalized on the gritty determination of a Cleveland fan base that hadn’t seen a professional sports championship in 52 years.

“The Telly Awards has a mission to honor the very best in film and video,” said Linda Day, Executive Director of the Telly Awards, “Tier10’s accomplishment illustrates their creativity, skill, and dedication to their craft and serves as a testament to great film and video production.”

The Telly Awards is the premier award honoring the finest film and video productions, groundbreaking web commercials, videos and films, and outstanding local, regional, and cable TV commercials and programs. Winners represent the best work of the most respected advertising agencies, production companies, television stations, cable operators, and corporate video departments in the world. The Telly Award Silver Council evaluated entries to recognize distinction in creative work – entries do not compete against each other – rather entries are judged against a high standard of merit. To find out more about the Telly Awards, please visit www.tellyawards.com.

Tier10’s videos can be viewed on Tier10’s Vimeo page.

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2017 NYIAS: 2018 Acura TLX to Debut

April 10, 2017 |

The first-generation 2015 Acura TLX debuted at the 2014 New York International Auto Show, designed as a mid-size performance luxury sedan to replace the TL and TSX sedan models. Now, we look forward to the bold and aggressive next-gen 2018 Acura TLX at the 2017 New York International Auto Show.
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Acura Precision Cockpit Debuts at 2016 LA Auto Show

November 18, 2016 |

The message displayed by Acura at the 2016 Los Angeles Auto Show is clear: the future of automaking is here, and we’re leading the way. Read More

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Behind the Scenes: Movie Night

September 20, 2016 |

12:30 a.m. on a weeknight in New York City is surprisingly quiet — and it’s also primetime for filmmakers.

“There’s about three and a half hours that we know there’s less traffic and not as many people out,” said Scott Rodgers, chief creative officer of Tier10. “That’s about as quiet as New York City gets.”

It was during these brief periods of respite that Tier10’s production crew was up and about, filming the core Acura lineup for their “Movie Night” campaign.
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2017 Acura NSX: VIN 001 At Last

May 25, 2016 |

The first serial model of the 2017 Acura NSX rolled off the production line yesterday at the Performance Manufacturing Center in Marysville, Ohio. The 2017 Acura NSX is the only supercar produced in the United States and Acura lovers and supercar fans were ecstatic to behold the culmination of the excitement that had been building since the NSX’s release.
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Tier10 Wins Three AVA Digital Awards

February 8, 2016 |

Tier10 won three 2016 AVA Digital Awards for its outstanding creative in video production. As a first time entrant, Tier10 received two Platinum Awards for “Life Is Better: Honda HR-V” and “Movie Night”, and a Gold Award for “New Kid on the Block” in the commercial category for car dealerships.
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Honda and Acura Debut Streamlined Concept Models at NAIAS

January 20, 2016 |

The North American International Auto Show (NAIAS) kicked off with press previews January 11-12th at the Cobo Center in Detroit. The show is still open to the public until January 24th, offering ticket-holders the opportunity to see up-close the vehicles and technologies that shape the future automotive landscape, from high-performance supercars to full-size trucks.

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Women in Automotive Leadership: Celebrating Women’s History Month

March 31, 2015 |

It’s true that automotive still tends to be a male-dominated industry, and there are many women who have also been a key factor to its continued success. According to recent studies, women hold only about 25 percent of automotive jobs, despite the fact that female consumers make up over 44 percent of primary vehicle buyers, and have influence over about 80 percent of car-buying decisions. Additionally, women own only about 3 percent of all dealerships, and women make up a very small percentage of service technicians and body repair workers in the industry.
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