Advertising is a fickle industry. Sometimes, ads are viewed as works of art unto themselves, and cause us to laugh, cry, and experience every emotion in between. Other times, we download third party software with the explicit intent of never seeing an ad again. Some ads utilize data to inform, entertain, or even aid us, while others embody an almost stalker-like presence through their targeting. All ads, however, share one common trait: they are a mirror of our inner desires.
If an advertisement is supposed to play to a person’s base desires, doesn’t it make sense that those same ads speak to the current state of our society? This raises another question: what do we desire?
When you watch a well done, thoughtfully crafted advertisement, you’re investing your time in more than a product. You’re investing in a narrative. As 2016 has mercifully wound to a close, we take a look back on the narratives that resonated the most with our society from the past year. These selections appeared in multiple “Top X” lists throughout the year, and begin to paint the picture of how we perceive ourselves and those around us.
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Tier10 was named a winner in the 2016 Davey Awards, receiving five silver awards for its video creative. Out of nearly 4,000 entries submitted from the best small agencies, firms, and companies worldwide, Tier10’s award-winning creative was judged and merited to uphold a standard of excellence.
Tier10 was named a winner in the 37th Annual Telly Awards. As a first time entrant, Tier10 is the proud recipient of two Silver Telly Award for its “2014 Agency Reel” and “Movie Night” videos, and Bronze Telly Awards for its “New Kid on the Block” and “Aston Martin Racing” videos.
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Tier10 was named a winner in the 2016 Hermes Creative Awards for its outstanding video creative for the second year in a row. The full-service advertising agency won three awards for “New Kid on the Block,” “Movie Night” with the 2016 Acura TLX, and its “2015 Agency Reel.”
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Tier10 won three 2016 AVA Digital Awards for its outstanding creative in video production. As a first time entrant, Tier10 received two Platinum Awards for “Life Is Better: Honda HR-V” and “Movie Night”, and a Gold Award for “New Kid on the Block” in the commercial category for car dealerships.
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Tier10 has been named an award recipient in the Videographer Awards 2015 for its “2014 Agency Reel” and “Behind the Scenes in New York City with the All-New 2015 Acura TLX” web videos. Both videos received Awards of Distinction in the Video Production/Demo Reel and Documentary/TV Commercial categories, respectively.
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Tier10 won two 2015 Hermes Creative Awards for its “Exit Sandman: The Life & Career of Mariano Rivera” infographic and “2014 Agency Reel” web video. This is the first year that Tier10 applied for the Hermes Creative Awards.
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