Advertising is a fickle industry. Sometimes, ads are viewed as works of art unto themselves, and cause us to laugh, cry, and experience every emotion in between. Other times, we download third party software with the explicit intent of never seeing an ad again. Some ads utilize data to inform, entertain, or even aid us, while others embody an almost stalker-like presence through their targeting. All ads, however, share one common trait: they are a mirror of our inner desires.
If an advertisement is supposed to play to a person’s base desires, doesn’t it make sense that those same ads speak to the current state of our society? This raises another question: what do we desire?
When you watch a well done, thoughtfully crafted advertisement, you’re investing your time in more than a product. You’re investing in a narrative. As 2016 has mercifully wound to a close, we take a look back on the narratives that resonated the most with our society from the past year. These selections appeared in multiple “Top X” lists throughout the year, and begin to paint the picture of how we perceive ourselves and those around us.
7,456 total views, no views today
It took three and a half years, but the moment has finally arrived. Advertisers both small and large can now run campaigns on Instagram, including 30-second videos. In addition, ads are also now available in more than 30 countries, including Spain, India and South Korea.
4,064 total views, no views today
Amazon is in a no-holds-barred war to grab every bit of attention possible from our lightning-fast content viewing, ADHD-laden society. Its latest acquisition represents another step in their marketing and content strategy.
4,545 total views, 3 views today
With the release of Hyperlapse from Instagram early this week, advertisers and businesses were quickly coming up with ways to use the platform for promotion. This, obviously, is nothing new as social media continues its growth as an advertising medium.
5,797 total views, 1 views today
Nothing embodies the idea of commitment like a diamond ring. It’s fitting, then, that De Beers, the largest miner and distributer of diamonds, has stuck with the same advertising campaign for more than 50 years. “A Diamond Is Forever,” after all—and so is a genius slogan. These four small words not only helped save an industry in decline, but also changed the bedrock of American culture.
6,834 total views, 1 views today
In its latest round of experiments with the platform, Twitter has begun filling people’s timelines with tweets that their friends have favorited. The feature, while similar to a retweet, is much more like Facebook’s news feed and its endless stream of user likes. Since being tested, the reaction to the experiment has been mostly negative.
4,526 total views, 1 views today
Our intern experience series concludes with a final reflection on what they learned and how their perception of the business changed. Also, in case you missed it, you can check out part one of the series.
4,546 total views, 1 views today
Internships are one of the most pivotal experiences for a college-aged student seeking to develop him or herself professionally. They allow the student to get a snapshot of an industry, company, and culture. We at Tier10, asked our summer interns some questions about their experience and what they learned.
4,879 total views, no views today