Advertising
World Cup Gives Advertisers New Opportunities
June 13, 2014 | Xavier VillarmarzoNearly half the planet is expected to watch the 2014 World Cup on TV this summer, giving advertisers a diverse group of viewers to reach through a 31-day span. This opportunity has sparked some brands to branch out of their advertising comfort zone and look at different approaches to World Cup-themed campaigns. Read More
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Can Yahoo’s New Video Site Dethrone YouTube?
June 5, 2014 | Ally ReisThis summer, Yahoo plans to unveil a video service that will potentially rival YouTube. The company is targeting creators who are unhappy with YouTube’s overall system, particularly the ad rates and revenue sharing deals. Read More
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A Look at Tier10’s Coverage of Auto Shows
May 9, 2014 | Xavier VillarmarzoAs an agency that specializes in automotive, one of the most exciting times of the year for Tier10 is auto show season. Through the years this has become one of the most fruitful times for content creation, not just for current clients but for future clients, as well. Read More
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Twitter Releases Mobile App Install Suite to Compete with Social Media Rivals
April 21, 2014 | Katie ReillyIn an effort to drive advertising revenue, Twitter announced a new mobile app install suite available for advertising space on and off Twitter as a result of the October acquisition of MoPub, a mobile ad exchange company. Read More
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Apple Opens iAd Platform to the Public
April 8, 2014 | Ally ReisLast week Apple made the move to open up its iAd platform to a broader audience. With this change, anyone with an Apple ID can create an account with the mobile-ad management tool, iAd Workbench, and begin a campaign within two days. Read More
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Marketing Madness? NCAA Ad Spending Tops All Sports Events
March 21, 2014 | Xavier VillarmarzoMarch Madness is under way, with 32 games over two-days to kick off what is arguably the most exciting portion of the annual NCAA men’s college basketball tournament. Leading to the crowning of the National Champion in Arlington, TX on April 6. Read More
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Finding the Blind Spots Part 2: Promoting House of Cards
March 5, 2014 | Xavier VillarmarzoIn Part 1 we looked at the ways brands were featured in the popular “House of Cards” series on Netflix, which does not have commercial breaks and runs on a platform that does not sell ad space. On the other side of the same coin is how the series itself was promoted. Read More
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Famous “Got Milk?” Campaign Hits 20th Anniversary
November 7, 2013 | Eric HuebnerMilk. It’s in every fridge, every household and every grocery store. Schoolchildren drink it at lunch. It seems like the most common drink in the United States, save perhaps water. This, however, wasn’t always the case. Read More
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