On March 19, the Federal Aviation Administration (FAA) issued an experimental airworthiness certificate to Amazon, allowing the company to test its delivery drones outdoors in the United States. Unfortunately, due to the slow pace of the FAA’s decision-making, the prototype for which Amazon originally filed is already obsolete and the company has been testing overseas during the wait. Although this is a small step in the right direction for Amazon’s dream of autonomous drone delivery, it may still be years until we see Amazon delivering packages via air, at least in the U.S.
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Amazon is in a no-holds-barred war to grab every bit of attention possible from our lightning-fast content viewing, ADHD-laden society. Its latest acquisition represents another step in their marketing and content strategy.
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On April 2, digital-marketplace juggernaut Amazon debuted Amazon Fire TV, its new digital-television (DTV) system. Designed to compete with other set-top box services like Apple TV, Google Chromecast and Roku, the new service streams video, photos and music, while also functioning as a video game console.
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There was once a time before Amazon.com. It’s a strange thought, that the digital marketplace has become so ubiquitous and has permeated so far into the consumer experience that it seems difficult, particularly for those who grew up in the Internet age, to imagine a world without it.
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