Nothing embodies the idea of commitment like a diamond ring. It’s fitting, then, that De Beers, the largest miner and distributer of diamonds, has stuck with the same advertising campaign for more than 50 years. “A Diamond Is Forever,” after all—and so is a genius slogan. These four small words not only helped save an industry in decline, but also changed the bedrock of American culture.
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Milk. It’s in every fridge, every household and every grocery store. Schoolchildren drink it at lunch. It seems like the most common drink in the United States, save perhaps water. This, however, wasn’t always the case.
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