Automotive companies have been pushing the inclusion of VR into their sales strategies for the past year, and show no signs of slowing down. The reason? Those dang young people again. So, what are we to make from all of this? Does it mean that the car buying experience of today is no more?
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Collaboration feels good, doesn’t it? But it can also be good for business. Recently, TOMS® collaborated with Audi to create an Audi-inspired, limited-edition shoe to raise money for the One for One® giving program. These types of cooperative efforts work to create brilliant marketing on so many levels. While a partnership between major brands is something that happens often to produce unique results and takeaways for the consumer, it is also something that can be done on a smaller scale with your dealership and local brands.
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Having already kicked-off the first phase of festivities, the 2015 North American International Auto Show (NAIAS) in Detroit will officially begin on Jan. 12. This year’s show emphasizes luxury and high performance, as well as green technology with world debuts including the 2016 Acura NSX supercar, 2016 Chevrolet Volt and 2016 Nissan Titan.
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In the month known for Black Friday sales events, the industry overall finished up 5 percent in November compared to the same month in 2013. The percentage growth, which was coupled with a seasonally adjusted annualized rate of 17.2 million, was highlighted by a 20 percent increase for Chrysler Group, marking another month of double-digit growth for the automaker on pace to increase sales by 14 percent in 2014.
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More people will be traveling this Thanksgiving weekend than any other year since 2007, according to AAA. The organization is projecting 46.3 million people will be traveling more than 50 miles this weekend, and 89 percent of those – 41.3 million – will be traveling by car.
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Starting on November 18 and running through November 20, the Los Angeles Auto Show will take over the LA Convention Center and let the press take a peek at what automakers have been doing. With almost every auto manufacturer bringing something to the table, there are more than 60 scheduled unveilings and at least 30 of which are global debuts.
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Luxury automakers on Instagram are beginning to step up their consumer interaction game. While many brands are still using the site to repost showroom photos and auto show videos, a solid handful are engaging with their audience on a unique and significant level. Companies like BMW, Audi, and Mercedes-Benz have figured out the perfect storm of sharing behind-the-scenes details about new models, promoting posts from popular users, and using witty timing in order to capture the Instagram market.
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