Marketing takes on so many different shapes today – word of mouth, print, online, radio, television. And today’s savvy marketers know innovative marketing methods evolve on a daily basis. This is especially true with augmented reality.
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Ugh, millennials. What with their “Playboxes” and “X-Stations.” They’re always on the “Snapbook” or “InstaFace” these days, and now they’re chasing “Pokeman” through my yard and trampling my azalea bushes! Now they’ve got these boxes on their face and keep raving about this “virtual reality” nonsense where they’re fighting dragons and saving princesses. Well let me tell you something sonny; back in my day, we were fighting Charlie over in Europe, and the only saving we did was our own rear ends from explosions! What kind of world do we live in where you need a “virtual” reality?
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There’s a Charizard in your garden and the neighborhood kids are climbing over the fence to capture it. This isn’t an obscure early 2000’s cartoon reference; this is today’s augmented reality and marketers are trying to understand how they too can catch them all (Pokémon-obsessed customers that is).
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