Luxury automakers on Instagram are beginning to step up their consumer interaction game. While many brands are still using the site to repost showroom photos and auto show videos, a solid handful are engaging with their audience on a unique and significant level. Companies like BMW, Audi, and Mercedes-Benz have figured out the perfect storm of sharing behind-the-scenes details about new models, promoting posts from popular users, and using witty timing in order to capture the Instagram market.
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Traditional brand loyalty among car buyers is slowly becoming obsolete. While consumers in the past stuck with one brand their entire lifetime, consumers today aren’t as steadfast in their dedication to cars.
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