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Automotive Consumer

4 Mobile Marketing Tips for Automotive Dealers

April 16, 2015 |

Since the introduction of mobile devices, mobile has made a huge impact on the way people shop for vehicles online.

Mobile devices let consumers research product information from any location, even while they’re at the dealership. According to a study by Dealer Advantage, 63 percent of auto shoppers researched and shopped online while at a dealership. Additionally, 51 percent of auto shoppers used their mobile devices to compare prices.

If your dealership is yet to implement a mobile marketing strategy, you’re missing out on a huge opportunity to build relationships with your valued customers. Here are four mobile marketing tips that will take your dealership’s reputation to the next level.

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4,358 total views, 3 views today

Why the Auto Industry Is Looking Up

February 20, 2013 |

After several years of slumping sales, the auto industry has suddenly found itself perfectly positioned to have a record year of profits. Read More

2,489 total views, 1 views today