Since the debut of Ford’s SYNC infotainment system in 2007, the company has been besieged by a wash of negative reviews that highlighted the Microsoft-driven system’s unwieldy nature, its slow response times, confusing interface, and highly limited functionality, which never seemed to be able to keep up with its competitors.
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Creating products that are truly ground-breaking is an art. Manufacturers like Porsche and BMW recognize this with studio properties that focus on creative engineering, sustainability and 3-D visualization.
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