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Automotive Marketing

Automaker Utilizes Facebook as Customer Service Tool

August 9, 2011 | | One Comment

Nissan has initiated a trend that might soon be utilized by many businesses: using its Facebook fan page as a part of its customer service department. Read More

4,622 total views, no views today

Renowned Auto Dealer Defends Honda Civic, Disagrees with Consumer Reports

August 3, 2011 | | One Comment

Auto Remarketing interviewed Paragon Honda‘s Brian Benstock to get his take on the recently issued Consumer Reports, which for the first time in years, did not assign the 2012 Honda Civic a high test score. Read More

2,233 total views, no views today

The Civic Project

July 25, 2011 |

Our most recent project, “Heritage,” celebrates the launch of the 2012 Honda Civic. The goal was to create something with real emotion. Read More

2,190 total views, 3 views today

Targeted Marketing & QR Codes: Bridging the Gap Between Print and Web

July 13, 2011 |

According to Rob Nawfel, president of Ironwood Lithographers, “If you are not currently utilizing QR codes in your printed marketing materials, you are missing a great marketing opportunity Read More

2,811 total views, no views today

Automotive Brands Use Viral Video to Target Demographics

July 8, 2011 |

Many of the top manufacturers in the automotive industry are using video to connect to customers. Thanks to YouTube, the accessibility of branding has become undeniable Read More

2,436 total views, 1 views today

Tier10, Douglas Sonders Tackle NYC

June 28, 2011 |

As an advertising photographer shooting new campaigns for some of Tier10’s clients, we have been working with dealers in major markets and photographing new vehicle models in front of iconic locations. Read More

3,859 total views, 1 views today

An Ink Spot? No, it’s a QR Interactive Ad

June 27, 2011 |

Three New York Acura dealers first used the bar code technology in an April 14 full-page ad in The New York Times. The dealers hoped the ads would build sales and, maybe, a local dealer ad association. Read More

3,022 total views, 1 views today

Paragon Honda Lands Page One for 2012 Honda Civic

June 27, 2011 |

The term “Social Media” has really gone through an impressive evolution in recent years. It started out as a very broad term that didn’t necessarily apply to any one entity, and has since been transformed Read More

2,686 total views, no views today