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4 Ways to Maintain Your Dealership Voice while Staying within Your Automotive Brand Message

February 27, 2015 |

As a dealer of an automotive franchise, you agreed to all the compliance documents and brand-specified marketing rules in order to claim your status as an authorized dealer. But this is YOUR business and you want to reflect your branding in advertisements as well. How can you manage to do both?
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The Top 3 Auto Brands on Instagram

July 29, 2014 |

Luxury automakers on Instagram are beginning to step up their consumer interaction game. While many brands are still using the site to repost showroom photos and auto show videos, a solid handful are engaging with their audience on a unique and significant level. Companies like BMW, Audi, and Mercedes-Benz have figured out the perfect storm of sharing behind-the-scenes details about new models, promoting posts from popular users, and using witty timing in order to capture the Instagram market. Read More

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Airbnb Rebrand Points Towards Larger Logo Trend

July 21, 2014 |

Last week, Airbnb, the accommodation marketplace startup, announced a massive redesign of its entire brand with more emphasis on the website and mobile apps. Read More

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