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Brand Standards

4 Ways to Maintain Your Dealership Voice while Staying within Your Automotive Brand Message

February 27, 2015 |

As a dealer of an automotive franchise, you agreed to all the compliance documents and brand-specified marketing rules in order to claim your status as an authorized dealer. But this is YOUR business and you want to reflect your branding in advertisements as well. How can you manage to do both?
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2,737 total views, 5 views today

World Cup Gives Advertisers New Opportunities

June 13, 2014 |

Nearly half the planet is expected to watch the 2014 World Cup on TV this summer, giving advertisers a diverse group of viewers to reach through a 31-day span. This opportunity has sparked some brands to branch out of their advertising comfort zone and look at different approaches to World Cup-themed campaigns. Read More

3,400 total views, 5 views today