As a dealer of an automotive franchise, you agreed to all the compliance documents and brand-specified marketing rules in order to claim your status as an authorized dealer. But this is YOUR business and you want to reflect your branding in advertisements as well. How can you manage to do both?
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With the release of Hyperlapse from Instagram early this week, advertisers and businesses were quickly coming up with ways to use the platform for promotion. This, obviously, is nothing new as social media continues its growth as an advertising medium.
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These days, entering into the world of social media can seem like a daunting task. Not only does one have to build a follower base, they also have to make sure their message reaches through the “noise” to reach those with whom they want to engage.
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As social media continues to grow, brands are using a variety of marketing techniques to sell their products and messages. A particularly popular method is brand storytelling which is simply brands using traditional storytelling to share their core values and outshine the competition. Here are 10 examples of brand storytelling.
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Last week Apple made the move to open up its iAd platform to a broader audience. With this change, anyone with an Apple ID can create an account with the mobile-ad management tool, iAd Workbench, and begin a campaign within two days.
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Last year at the New York Auto Show, the new Range Rover Sport was revealed with an impressive introductory video starring none other than James Bond actor Daniel Craig. The video, titled “The Delivery,” featured Craig deftly maneuvering the Sport through the traffic-ridden, and at one point flooded, streets of Manhattan.
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