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Branding

4 Ways to Maintain Your Dealership Voice while Staying within Your Automotive Brand Message

February 27, 2015 |

As a dealer of an automotive franchise, you agreed to all the compliance documents and brand-specified marketing rules in order to claim your status as an authorized dealer. But this is YOUR business and you want to reflect your branding in advertisements as well. How can you manage to do both?
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2,737 total views, 5 views today

4 Reasons Instagram’s Hyperlapse is Perfect for the Auto Industry

August 29, 2014 |

With the release of Hyperlapse from Instagram early this week, advertisers and businesses were quickly coming up with ways to use the platform for promotion. This, obviously, is nothing new as social media continues its growth as an advertising medium. Read More

3,966 total views, 5 views today

4 Important Steps to Connecting With Social Media Influencers

August 5, 2014 |

These days, entering into the world of social media can seem like a daunting task. Not only does one have to build a follower base, they also have to make sure their message reaches through the “noise” to reach those with whom they want to engage. Read More

2,780 total views, 5 views today

Airbnb Rebrand Points Towards Larger Logo Trend

July 21, 2014 |

Last week, Airbnb, the accommodation marketplace startup, announced a massive redesign of its entire brand with more emphasis on the website and mobile apps. Read More

3,106 total views, 5 views today

10 Great Examples of Brand Storytelling

July 15, 2014 |

As social media continues to grow, brands are using a variety of marketing techniques to sell their products and messages. A particularly popular method is brand storytelling which is simply brands using traditional storytelling to share their core values and outshine the competition. Here are 10 examples of brand storytelling. Read More

4,576 total views, 6 views today

Apple Opens iAd Platform to the Public

April 8, 2014 |

Last week Apple made the move to open up its iAd platform to a broader audience. With this change, anyone with an Apple ID can create an account with the mobile-ad management tool, iAd Workbench, and begin a campaign within two days. Read More

2,993 total views, 1 views today

Throwback Thursday: Range Rover Sport and Daniel Craig in “The Delivery”

March 27, 2014 |

Last year at the New York Auto Show, the new Range Rover Sport was revealed with an impressive introductory video starring none other than James Bond actor Daniel Craig. The video, titled “The Delivery,” featured Craig deftly maneuvering the Sport through the traffic-ridden, and at one point flooded, streets of Manhattan. Read More

3,756 total views, 1 views today

Social Media Marketing Takes Prominent Role at NYFW

September 16, 2013 |

The rising influence of social media has never been more apparent than it was at the Spring 2014 New York Fashion Week. Read More

1,501 total views, no views today