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Building a Campaign

Dogs. It’s What Makes a Subaru Commercial, a Subaru Commercial.

April 12, 2016 |

A Quick Study on Subaru’s BONEafide Commercial Series

For a car brand without a truck, an oversized SUV, or a luxury line to call its own, Subaru continues to skyrocket in sales — to the point where the company can’t produce cars fast enough to meet the demand.

In the last four years, Subaru’s sales have grown by almost 45 percent. And, according to MotorTrend, Subaru’s sales this past year have climbed 21 percent — a year so great that it accounted for about half of the sales increase within the four-year period.

So how did a bunch of quirky, all-wheel-drive cars get to be so big?
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4 Key Principles for Redesigning an Ad Campaign on the Fly

July 19, 2013 |

In February 2012, Proctor & Gamble launched a massive, multimillion dollar campaign for its latest product: Tide laundry detergent pods. Read More

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