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Car Commercials

Behind the Scenes: Movie Night

September 20, 2016 |

12:30 a.m. on a weeknight in New York City is surprisingly quiet — and it’s also primetime for filmmakers.

“There’s about three and a half hours that we know there’s less traffic and not as many people out,” said Scott Rodgers, chief creative officer of Tier10. “That’s about as quiet as New York City gets.”

It was during these brief periods of respite that Tier10’s production crew was up and about, filming the core Acura lineup for their “Movie Night” campaign.
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3,324 total views, 1 views today

Dogs. It’s What Makes a Subaru Commercial, a Subaru Commercial.

April 12, 2016 |

A Quick Study on Subaru’s BONEafide Commercial Series

For a car brand without a truck, an oversized SUV, or a luxury line to call its own, Subaru continues to skyrocket in sales — to the point where the company can’t produce cars fast enough to meet the demand.

In the last four years, Subaru’s sales have grown by almost 45 percent. And, according to MotorTrend, Subaru’s sales this past year have climbed 21 percent — a year so great that it accounted for about half of the sales increase within the four-year period.

So how did a bunch of quirky, all-wheel-drive cars get to be so big?
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4,132 total views, no views today

Throwback Thursday: Six Great Uses of Music in Car Commercials

May 29, 2014 |

Car commercials are often a dime a dozen, but there have been a few over the years that have stuck in our conscious. One of the reasons why is the music. Read More

5,378 total views, 2 views today