Collaboration feels good, doesn’t it? But it can also be good for business. Recently, TOMS® collaborated with Audi to create an Audi-inspired, limited-edition shoe to raise money for the One for One® giving program. These types of cooperative efforts work to create brilliant marketing on so many levels. While a partnership between major brands is something that happens often to produce unique results and takeaways for the consumer, it is also something that can be done on a smaller scale with your dealership and local brands.
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A new social media marketing campaign is causing chills across the country. The campaign known as the “Ice Bucket Challenge” seeks to raise awareness of ALS, or Lou Gehrig’s disease. The challenge involves dumping a bucket of ice-cold water on your head, posting it to social media and challenging a friend or making a donation to the ALS foundation.
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