Consumer Data | Tier10lab
Since the introduction of mobile devices, mobile has made a huge impact on the way people shop for vehicles online.
Mobile devices let consumers research product information from any location, even while they’re at the dealership. According to a study by Dealer Advantage, 63 percent of auto shoppers researched and shopped online while at a dealership. Additionally, 51 percent of auto shoppers used their mobile devices to compare prices.
If your dealership is yet to implement a mobile marketing strategy, you’re missing out on a huge opportunity to build relationships with your valued customers. Here are four mobile marketing tips that will take your dealership’s reputation to the next level.