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Consumer Data

4 Mobile Marketing Tips for Automotive Dealers

April 16, 2015 |

Since the introduction of mobile devices, mobile has made a huge impact on the way people shop for vehicles online.

Mobile devices let consumers research product information from any location, even while they’re at the dealership. According to a study by Dealer Advantage, 63 percent of auto shoppers researched and shopped online while at a dealership. Additionally, 51 percent of auto shoppers used their mobile devices to compare prices.

If your dealership is yet to implement a mobile marketing strategy, you’re missing out on a huge opportunity to build relationships with your valued customers. Here are four mobile marketing tips that will take your dealership’s reputation to the next level.

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What You Need to Know About Big Data

July 11, 2013 |

The modern American economy is driven by data. It determines the places where we shop, the products that we buy, the manner in which we buy them, and the way in which we express our reactions to these purchases. Read More

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