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Consumer Interaction

Micro-Moments Signal a Shift in Auto Buying Behavior

September 10, 2019 |

In 2015, Google coined the term “micro-moments” to describe times when individuals reflexively use a smartphone to act on a need. Google describes them as “intent-rich moments when decisions are made and preferences shaped.”
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Airbnb Rebrand Points Towards Larger Logo Trend

July 21, 2014 |

Last week, Airbnb, the accommodation marketplace startup, announced a massive redesign of its entire brand with more emphasis on the website and mobile apps. Read More

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