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Consumerism

How Your Dealership Can Harness Millennial Buying Power

May 21, 2015 |

At this point, every business owner who uses marketing, no matter what industry, is well aware of the millennial demographic, what they represent, and what their needs are as consumers. If not, where have you been the last decade as the world speculated on the rise of the millennial generation? As the older millennials are now reaching maturity (ages 18-35) as automotive consumers, they bring with them a serious financial power. In August 2014, Automotive News reported that, for the first time, millennials had surpassed previous generations in the purchase of new vehicles.

So, how do you make sure that their financial power is being exercised at your dealership?
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Mobile Usage Causes Shift in Consumerism [INFOGRAPHIC]

July 27, 2011 |

There has been a massive shift in consumerism, and most of us are contributing to this change without even realizing it. More minutes are now spent on the mobile market than the traditional internet. Read More

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